The survey results show that the most important factors for developers when deciding which app stores to distribute to are target audience reach and cost of submission. Developers find the submission process and different requirements for each app store to be the most annoying parts of distributing apps. The main reason developers do not submit apps to more stores is because of the large administrative hassle involved. Most developers submit their finished apps within 1-2 days and their apps run on Android and iOS.

1. App Submission Survey Results
WMC 2011!
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2. KEY FACTORS! TIME IT TAKES!
For a finished app! MOST
when deciding which App Stores!
to appear in store! POPULAR!
App Store!
COST OF!
TARGET! SUBMISSION! OEM
AUDIENCE! App Store
EASE OF SUBMISSION!
PROCESS!
MOST ANNOYING!
YOU! when distributing via App MOSTLY!
(Developer)! Stores! submits to!
DIFFERENT!
1 - 2!
REQUIREMENTS! App App App App App
FOR EACH APP STORE! Store Store Store Store Store
App App App App App
Store Store Store Store Store
Even though aware there are!
START! >10 APP STORES !
MAIN REASON!
for not submitting to more App Stores!
Too much
ADMINSTRATIVE HASSLE
that comes with the submission process
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3. Next steps
•! Show you support our petition for App Submission Simplification by a
simple Facebook “Like” on this Slideshare presentation and share your
thoughts and ideas around the process in “Comments”
•! EXICON and WIP will take your voice to the app stores and make the
point for simplification of the app submission process
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4. Detailed Survey Findings
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5. What are the most important factors when
deciding which store to distribute your app in?
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Target reach Payment method Ease of Time to Which
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6. How annoying are the following activities when
distributing your apps through app stores?
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7. How much time on average does it take you
to get your finished app to the point of
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8. To which app store types have you submitted
your apps?
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9. How many different app stores have you
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10. How many different app stores in total support
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11. What is the MAIN reason for not submitting
your app(s) to more distribution app stores?
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12. What are/is the business model(s) of your
app(s)?
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13. Which OS/runtimes do your apps run on?
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14. Which function in your organization is primarily
responsible for submitting the apps to app
stores?
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15. Has your app ever been rejected because of…
…not adhering to app …not making it through the
store content guidelines Quality Assurance process
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16. Thanks
Exicon is a marketplace for digital innovation. We provide tools, resources and
information designed to support our clients’ quest to get ahead in the mobile and Internet
area. We connect Fortune 1,000 companies seeking applications and widget creation, API
promotion, contract development, and investment with qualified independent software
vendors. Our clients include some of the biggest names in the telecom handset and
operator field, and leading technology and consumer brands across the globe.!
EMAIL!
robbert@exicon.mobi!
WEBSITE!
www.exicon.mobi!
TWITTER!
exicon!
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