Cannes Lions really kicked-off on Monday, generating over 25,300 online conversations – over 3,300 more than the entire weekend period. This puts online conversations averages at over 1,100 per hour. Activity peaked at around 3pm local time as film director Spike Jonze took to the stage alongside SapientNitro to talk about the crossover between technology and storytelling – reaffirming established themes from this year’s festival around the power of celebrity and the interest in storytelling.

1. The Latest Social Media Trends
from Cannes Lions 2014 –
Monday 16th June
Monday 16th June (1am CET) – Monday 16th June 2014 (between
1.00am and 11.59pm CET)

2. Monday buzz: Key findings
• Cannes Lions really kicked-off on Monday, generating 25,307 online conversations – 3,325
more than over the entire weekend
• Spike Jonze and SapientNitro’s discussion on storytelling and technology caused a peak in
activity of over 2,100 mentions of #CannesLions in just one hour
• Ogilvy’s domination in the most talked about brand stakes continued thanks to its award
success and ongoing well-executed social strategy, generating over 5,500 mentions
throughout the day
• While ‘creativity’, ‘advertising’ and ‘storytelling’ remained the top three buzz words, ‘mobile’
jumped into fourth place following discussions around the rise of mobile as the dominant
screen for creativity

3. Cannes Lions 2014: Volume 16.06.14 (1am CET) – 16.06.14
(11.59pm CET)
Cannes Lions really kicked-off on Monday, generating over 25,300 online conversations – over 3,300
more than the entire weekend period. This puts online conversations averages at over 1,100 per hour.
Activity peaked at around 3pm local time as film director Spike Jonze took to the stage alongside
SapientNitro to talk about the crossover between technology and storytelling – reaffirming
established themes from this year’s festival around the power of celebrity and the interest in
storytelling.

4. Top Brands (by mentions) at Cannes Lions 2014: 16.06.14 (1am
CET) – 16.06.14 (11.59pm CET)
Ogilvy continued to dominate brand mentions for the second day of the festival, with over 5,500
posts. A continuation of its strong social output, coupled with its award success contributed to
this lead. Twitter also gained traction following its session with Patrick Stewart yesterday.
SapientNitro’s discussion with Spike Jonze on advertising, technology and creativity helped
the firm rocket up the ladder to become the sixth most talked about brand.
304
691
257
5575
1094
210
197
0 1000 2000 3000 4000 5000 6000
Google
Instagram
Microsoft
Ogilvy
Twitter
SapientNitro
Spotify
Google Instagram Microsoft Ogilvy Twitter SapientNitro Spotify

5. Top buzz words (by mention) at Cannes Lions 2014: 16.06.14
(1am CET) – 16.06.14 (11.59pm CET)
Creativity remained the most popular buzz word with over 1,180 mentions. Advertising’s 792
and Storytelling’s 714 mentions rounded off a familiar top three buzz words. Interestingly,
Monday saw the rise of mobile at Cannes, driven in part by a presentation from Jonah Peretti,
co-founder and CEO of Buzzfeed. ‘Mobile’ featured across 703 conversations yesterday,
claiming a spot as the fourth most popular buzz word.
17%
19%
28%
17%
5%
14%
Buzz words
Storytelling
Advertising
Creativity
Mobile
Design
Inspire

6. Most Mentioned Celebrities at Cannes Lions 2014: 16.06.14
(1am CET) – 16.06.14 (11.59pm CET)
Sir Patrick Stewart continued to top the charts of the most mentioned celebrities, following his
appearance alongside Twitter on Sunday. Kanye West, who was only announced as a speaker yesterday,
also drew significant buzz from social media. The news that he will be presenting alongside the likes of
Spotify and Translation on the link between digital progress and cultural evolution fired him into second
place.
Of those celebs to appear on stage on Monday, Spike Jonze and Sarah Jessica Parker drove the most
conversation, particularly as SJP sparked rumours of a ‘Sex and the City 3’.
1,022
573
130
381
292
0
200
400
600
800
1,000
1,200
Patrick Stewart Kanye West David Hasselhoff Soike Jonze Sarah Jessica
Parker

7. Top Hashtags at Cannes Lions 2014: 16.06.14 (1am CET) –
16.06.14 (11.59pm CET)
The official #CannesLions tag rose by 22% from the weekend to over 21,680 uses.
#OgilvyCannes continued to dominate in the unofficial stakes. Ogilvy’s success in various awards,
including the Direct Lions Grand Prix, helped to generate mentions. Other popular hashtags included
#SpikeJonze, #HavasCafe – which hosted an Oculus Rift demo – and #needs2change, sparking
conversation around the role of women in film.
5%
5%
6%
74%
8%
2%
Unofficial Hashtags
#sexinthecity
#HavasCafe
#SoikeJonze
#OgilvyCannes
#Hoffornot
#sncannes