It is our pleasure to invite you to participate at ExL Pharma’s 5th Annual Conference on CME: Appling Innovative Approaches to Medical Education to Improve Physician Engagement and Demonstrate CME Value on September 29-30 in New Brunswick, New Jersey. We spent a good deal of time assessing the needs of the CME community and designed the meeting to fill gaps that have remained unmet and that have recently emerged. Prominent findings from this assessment highlight that the current environment necessitates several important findings: * Demonstrating CME Value * Engaging Physician Audiences * Applying Process Improvement to CME * Outcomes Measurement Strategies We look forward to greeting you at the 5th Pharma Funded CME to address these topics and issues, and to provide an environment conducive to discussing the hot topics at hand.

1. Prices Increase After August 13, 2010
5PHArMACeUTiCAL
th
PrESENTS
fUnded CMe grAnTS
Applying innovative Approaches to Medical education to
improve Physician engagement and demonstrate CMe Value
September 29 - 30, 2010
Heldrich Hotel • New Brunswick, NJ
NEW
Content For 2010!
• CME Value Proposition feATUred SeSSiOnS
• Integrated Content demonstrating The CMe Value Proposition
• eCME & CME 2.0 Mike Paradiso, Director, Office of Grants & Education, NOVARTIS
• Metrics & Outcome
Measurement
developing educational Strategy: Aligning High Quality educational grants
with patient Outcomes Objectives
• Engaging Physician
Audiences Susan B. Connelly, PharmD, MBA, CCMEP, Education Director, PfIzER
• 360o Needs Assessment educational Outcomes Measurement: exploring Successful Methodologies
• Managing Internal to Measure Outcomes for improved Patient Care
Perception Anthia Mandarakas, Senior National Education Manager, SANOfI-AVENTIS
• rEMS & CME Integration eCME & CME 2.0: The Evolving Role of New Media in Online Learning
• Developing Educational Mahj Motiwala, Pharm.D. Manager, National Medical Education,
Strategy US Medical Affairs, CNS/Respiratory, SANOfI-AVENTIS
• The Changing Face Lawrence Sherman, Senior Vice President, Educational Strategy, PROVA EducATION
Of Primary Care
Applying Process Improvement (PI) to CME to Improve Physician Practice Behavior
John Ruggiero, PhD, CCMEP, Senior Medical Education Manager, IMED, GENENTEch
SPOnSOR:
To register call 866-207-6528 Or Visit Us at www.exlpharma.com/5thgrants

2. Dear Colleague,
It is our pleasure to invite you to participate at ExL Pharma’s 5th Annual Conference on
WHO
CME: Appling Innovative Approaches to Medical Education to Improve Physician Engagement and SHOULD ATTEND?
Demonstrate CME Value on September 29-30 in New Brunswick, New Jersey. We spent a good
deal of time assessing the needs of the CME community and designed the meeting to fill gaps that This Summit is specifically de-
have remained unmet and that have recently emerged. Prominent findings from this assessment
highlight that the current environment necessitates several important findings: signed for C-Levels, Department
· Demonstrating CME Value Heads, Vice Presidents, Directors
· Engaging Physician Audiences and Managers at pharmaceuti-
· Applying Process Improvement to CME cal, biotechnology and medical
· Outcomes Measurement Strategies device companies from the fol-
We look forward to greeting you at the 5th Pharma Funded CME to address lowing departments:
these topics and issues, and to provide an environment conducive to dis-
cussing the hot topics at hand. • Grants Administration
Kind Regards, • Continuing Medical Education
Ethan Denkensohn • Academic Affairs
Ethan Denkensohn • Medical Affairs
ExL Pharma
• Ethics
• Regulatory Affairs
• Compliance
• Legal
• Professional Education
HOTEL The Heldrich
& Grants
• Educational Strategy
INFORMATION 10 Livingston Avenue, New Brunswick, NJ 08901
Phone: 732-729-4670
• Operations
• Medical Education
The Heldrich invites you to explore the best of New Brunswick just outside our
front door. We are directly across the street from three performing arts theaters, and mo-
ments from shopping, dining and nightlife. Less than 45 minutes away, you can visit Manhattan
landmarks such as the Statue of Liberty; or take a day trip to Atlantic City and the Jersey shore.
Whether you seek urban comforts or scenic adventures, The Heldrich is the perfect host.
This conference is
Hotel Accommodations also of interest to:
If you require overnight accommodations, please contact the hotel and state that you are
with ExL Pharma’s 5th Pharmaceutical Funded CME Grants Conference.We encour- • Medical Education Companies
age conference participants to make reservations with our designated venue by SUNDAY, (MEC)
SEPTEMBER 5th, 2010 to take advantage of ExL Pharma’s discounted room rate. The Hel-
• CME providers
drich enjoys an easily accessible location in central New Jersey. Within close proximity to
New York City or Philadelphia, New Brunswick, it is convenient to travel to by air, train, or • Medical Associations
car.
• Technology solution providers
Dining & Shopping
Stroll the streets of downtown New Brunswick for everything from gourmet four-star • Consultants
restaurants to casual bistros, featuring a wide array of culinary delights. Shop for the latest • Meeting Technology Providers
fashions, rare antiques and more.
Do you want to spread the word about your organization’s solutions and services to
Sponsorship and potential clients who will be attending this event? Take advantage of the opportunity to
exhibit, present an educational session, host a networking event, or distribute promotional
items to attendees. ExL will work closely with you to customize a package that will suit all
Exhibiting Opportunities of your needs. To learn more about these opportunities, contact Steve Decker, Business
Development, by calling 212-400-6234 or by emailing sdecker@exlpharma.com.
To Register Call 866-207-6528 or visit www.exlpharma.com/5thgrants

3. AgendA day One - Wednesday, September 29, 2010
8:00 Workshop Registration and Continental Breakfast for Workshop Attendees
9:00 Workshop begins
10:30 Networking Break & Refreshments
WORkShOP
Adult learning Principles: What Do People DO in the Sessions you Fund, What Does it Mean “To Teach” and “To learn”
This workshop takes attendees through real-world applications of the two definitions of learning and teaching, to (1) help physicians and others recognize learning
needs they have, (2) gain the skills, knowledge, and experience they need to resolve the problems they face and (3) incorporate newly learned skills, knowledge, and
experience into their practice repertoires. The nature of the concepts and principless presented and the experiences attendees will have as they work with them will
allow participants to know what THEIR learners will think and feel as they (the participants) use the concepts and principles in working with others.
This workshop provides the tools for attendees to know what their learners are experiencing and thinking and thoroughly examines:
• Deconstructing definitions of learning and teaching grounded in educational theory and applying theory to planning, implementing and evaluating instructional
activities for healthcare providers
• Applying definitions in approaching and resolving problems that arise from an examination of their self-reported needs
Henry Slotnick, PhD, Professor Emeritus, UNIVERSITY OF NORTh DAkOTA
Judith Ribble, PhD, CCMEP, Executive Director, NATIONAl COMMISSION FOR CERTIFICATION OF CME PROFESSIONAlS, INC.
12:00 Lunch for Workshop Attendees
MAin COnferenCe day One - Wednesday, September 29, 2010
1:00 Welcome and Opening Remarks 2:45 Networking & Refreshment Break
Lawrence Sherman, CCMEP, Senior Vice President, Educational Strategy,
PROVA EDUCATION eCME & CME 2.0
Brian S. McGowan, PhD, CCMEP, Director, Medical Education Group, 3:15 The Evolving Role of New Media in Online Learning: Engaging
Oncology, PFIZER Physicians & Capturing Valuable Assessment Data with Interactive
Online Education
CME VAlUE PROPOSITION • Strategies for attracting a critical mass of users to online CME programs
1:15 Demonstrating CME Value Internally & Externally to Foster • Connecting online media with analytics platforms – how to get data &
Stakeholder Buy-In and Improve Medical Education Quality how to use data
• Identifying the challenges facing pharmaceutical CME departments in • Evaluating interactivity, self-assessment and on-going assessment in
demonstrating CME value and developing clear, practical solutions online CME
• Setting educational strategy that aligns with strategy in various thera- • Evaluating different online formats – micro-CME, virtual patients and
peutic areas mobile technologies
• Defining educational provider requirements for outcomes data • Understanding the best formats for true physician engagement and
enhanced learning opportunities
• Understanding methodology for estimating improvements to patient
outcomes Mahj Motiwala, Pharm.D. Manager, National Medical Education, US
Medical Affairs, CNS/Respiratory, SANOFI-AVENTIS
• Understanding the role CME plays in ensuring that healthcare provid-
ers understand the science and technology behind medical innovation Lawrence Sherman, CCMEP, Senior Vice President, Educational Strategy ,
PROVA EDUCATION
Mike Paradiso, Director, Office of Grants & Education, NOVARTIS
DEVElOPING EDUCATIONAl STRATEGY METRICS & OUTCOME MEASUREMENT
2:00 Developing Educational Strategy: Aligning High Quality Educational 4:00 Educational Outcomes Measurement: Exploring Successful
Grants with Patient Outcomes Objectives Methodologies to Measure Outcomes for Improved Patient Care
• Understanding the importance of developing a long-term educational • Understanding expected outcomes for various types of supported
strategy in demonstrating CME value both internally and externally CME activities
• Developing Grant Funding Budgets and allocating funds according to
• How to make sure that we are supporting grant requests that have
internal needs assessment
robust outcomes measurement integrated into the educational
• Creating educational strategy that aligns with strategy for therapeutic program
areas to improve patient outcomes
• Using outcomes data in setting long-term educational strategy
Susan B. Connelly, Pharm D, MBA, CCMEP, Education Director,
Anthia Mandarakas, Senior National Education Manager,
PFIZER
SANOFI-AVENTIS
To Register Call 866-207-6528 or visit www.exlpharma.com/5thgrants

4. MAin COnferenCe day One - Wednesday, September 29, 2010 (Continued)
APPlYING PROCESS IMPROMENT (PI) TO CME
4:45 Applying Process Improvement (PI) to CME to Improve Physician Practice Behavior
• Translating the value of PI participation to the target audience
• Understanding how PI in CME can change physician practice behaviors
• Funding CME that uses performance measures as a basis for changing physician practice, addressing clinical practice gaps and developing an action plan for
improvement
• Strategies for measuring changes in practice performance and understanding methodologies for analyzing baseline and post-implementation data
John Ruggiero, PhD, CCMEP, Senior Medical Education Manager, IMED, GENENTECh
5:30 Close of Day One
MAin COnferenCe day Two - Thursday, September 30, 2010
7:00 Continental Breakfast REMS & CME INTEGRATION
8:00 Day One Recap from the Conference Chairmen 9:45 Panel Discussion: Integrating CME and REMS: Lessons Learned from
Opioid REMS
Lawrence Sherman, CCMEP, Senior Vice President, Educational Strategy, • Integrating Risk Evaluation and Mitigation Strategies (REMS) for
PROVA EDUCATION different disease and/or drug classes into CME programs
Brian S. McGowan, PhD, CCMEP, Director, Medical Education Group, • Understanding how proposed FDA regulations surrounding REMS will
Oncology, PFIZER affect CME and integration efforts
• Applying lessons learned from Opiod REMS to CME for other drug
ENGAGING PhYSICIAN AUDIENCES and/or disease classes
8:15 Understanding the Role of Delivery Format in Funding CME Grants Cynthia Kear, CCMEP, Senior Vice President,
• Defining the educational mix by delivery format and provider type CAlIFORNIA ACADEMY OF FAMIlY PhYSICIANS
• Evaluating live formats including workshops and problem based J. David Haddox, DDS, MD, Vice President, Health Policy,
learning PURDUE PhARMA
• Understanding different methodologies for audience response and
knowing which points in a presentation audience response can be If you wish to join this panel, please email
used edenkensohn@exlpharma.com
• How to evaluate the effectiveness and appropriate
• Capturing program evaluations in real time – effectiveness and 10:45 Networking & Refreshment Break
methodology
• Considering educational mix in funding CME grant requests for 11:15 Tracking of Needs Assessments VS. Outcomes
optimal effectiveness of funded CME
Marc Eigner, Partner, POlARIS SOlUTIONS and GENENTECh
Brian S. McGowan, PhD, CCMEP, Director Medical Education Group, Please visit www.exlpharma.com/5thgrants for further information
Oncology, PFIZER
Henry Slotnick, PhD, Professor Emeritus,
UNIVERSITY OF NORTh DAkOTA
12:00 Lunch
MANAGING INTERNAl PERCEPTION
9:00 The Challenges of Managing Internal Perception of CME ThE ChANGING FACE OF PRIMARY CARE
• Managing expectations to support continued CME funding 1:00 The Changing Face of Primary Care: Funding CME for Nurse
• Identifying potential internal CME advocates Practitioners and Physician Assistants
• Leveraging resources to show CME as an asset within your • Addressing the physician shortage through CME
organization • Understanding the impact of Healthcare Reform on the NP and PA
profession and how this relates to CME
• Key considerations in funding CME for NPs and Pas
Karen Roy, Senior Director, Medical Education,
CEPhAlON Alicia Reese, CCMEP, Clinical Education Manager,
ENDO PhARMACEUTICAlS
To Register Call 866-207-6528 or visit www.exlpharma.com/5thgrants

5. MAin COnferenCe day Two - Thursday, September 30, 2010 (Continued)
PFIZER CASE STUDY: CME NEEDS ASSESSMENT PANEl: CME TODAY & TOMORROW
1:45 Developing a 360 Degree Approach towards Needs Assessment to Foster 2:30 Panel Discussion: The Future of Pharma Funded CME: 5 Year
Data-Driven Funding Decisions and Support Effective, Relevant CME Strategic Outlook
• Identifying the ingredients of a good needs assessment including This interactive panel discussion takes a strategic look at the future of
literature review, expert opinion, insight from the target audience, CME, specifically focusing on how today’s actions will affect tomorrow’s
practice data, claims data and definitions of types of treatment for outcomes.
different disease states • Understanding today’s CME landscape and how this is likely to change
• Understanding the evaluation of needs assessment in the decision in the coming years
making process for grant funding • Discussion on how today’s drive for better outcomes measurement
• Identifying all of the practitioners and healthcare stakeholders that will affect the perception of CME and the types of CME programs in
surround a clinical problem the coming years
• Techniques for gathering input from the target audience, including focus • Evaluating the effect of tightening budgets on innovation in CME
groups and surveying and the role that this can play in grant review
• How should the industry set their long-term educational strategy?
• Case examples of how Pfizer has funded needs assessments and how
What factors affect strategy, budgets and funding decisions?
Pfizer has financially supported research on the needs of practitioners
in epilepsy care Mike Paradiso, Director, Office of Grants & Education, NOVARTIS
Robert E. Kristofco, MSW FACME, Director, Medical Education Group,
Robert E. Kristofco, MSW FACME, External Medical Communications, PFIZER
Director, Medical Education Group, External Medical Communications,
Anthia Mandarakas, Senior National Education Manager,
PFIZER
SANOFI-AVENTIS
3:00 Close of Conference
Media
Partners
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To Register Call 866-207-6528 or visit www.exlpharma.com/5thgrants

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Prices Increase After August 13, 2010 hear From Top
Pharma CME leaders:
PHArMACeUTiCAL
5
AOE CONSUlTING
th
CAlIFORNIA ACADEMY OF
FAMIlY PhYSICIANS
PrESENTS
fUnded CMe grAnTS CEPhAlON
ENDO PhARMACEUTICAlS
Applying innovative Approaches to Medical education to GENENTECh
improve Physician engagement and demonstrate CMe Value NC-CME
UNIVERSITY OF NORTh DAkOTA
September 29 - 30, 2010
NOVARTIS
Heldrich Hotel • New Brunswick, NJ
PFIZER PURDUE PhARMA
SANOFI-AVENTIS
NEW Content For 2010!
• CME Value Proposition • Metrics & Outcome Measurement • Managing Internal Perception SPOnSOR:
• Integrated Content • Engaging Engaging Physician • rEMS & CME Integration
Audiences • Developing Educational Strategy
• eCME & CME 2.0 • 360 o Needs Assessment • The Changing Face Of Primary Care
To Register Call 866-207-6528 or visit www.exlpharma.com/5thgrants