Presentation delivered by Within 3 at the Digital Pharma West Conference, June 28-29th, Parc 55 Hotel in San Francisco. For additional information, please visit www.exlpharma.com/digitalpharma

1. Healthcare Professionals and Social Media Within3 Confidential June 2010

2. Some Questions for Consideration… What can I really DO with social media?? What’s the impact to my brand? ( ROI? ) Even if I wanted to participate, can I get Med-Legal to agree ?

4. Are Healthcare Professionals really different than Consumers? ?

5. Real HCP networking - A medical conference poster session.

6. Social media landscape Map of the HCP social media landscape Consumer-based sites 3rd-party, anonymous crowd-sourced sites Organization-led, Focused on Concrete Business Outcomes

7. Pharmaceutical companies are using HCP social media to: Critical business solutions for pharmaceuticals Improve Knowledge Exchange Advisory Board Speakers Bureau Research Team Clinical Trial Increase Awareness Association Medical Journal Speakers Bureau Strengthen HCP Relationships Key Opinion Leader Medical Science Liaison Speakers Bureau

8. Solution: Virtual Advisory Board ADVISORY BOARD CASE STUDY: A global pharmaceutical The Good Old Days! Advisory Boards in Honolulu!

9. Solution: Virtual Advisory Board ADVISORY BOARD CASE STUDY: A global pharmaceutical The reality of 2010 – Advisory Boards at the Comfort Inn.

10. Solution: Virtual Advisory Board ADVISORY BOARD CASE STUDY: A global pharmaceutical

11. Results: In-depth, written responses Full advisor participation ADVISORY BOARD CASE STUDY: A global pharmaceutical Case Study – Advisory Board More timely market information *Estimated across five advisory boards Out-of-pocket savings: $250k *

12. Improve Knowledge Exchange Advisory Board Speakers Bureau Research Team Clinical Trial Our Solutions for Building Greater Awareness among HCPs Increase Awareness Association Medical Journal Speakers Bureau Strengthen HCP Relationships Key Opinion Leader Medical Science Liaison Speakers Bureau Pharmaceutical companies are using HCP social media to:

13. Case Study – Association Sponsorship American College of Gastroenterology launched GI Circle in October, 2009.

14. Case Study – Association Sponsorship Online Visibility Offline Visibility KOL Relationships Competitive Advantage What is the value of an association sponsorship?

16. Improve Knowledge Exchange Advisory Board Speakers Bureau Research Team Clinical Trial Our Solutions for Building Stronger HCP Relationships Increase Awareness Association Medical Journal Speakers Bureau Strengthen HCP Relationships Key Opinion Leader Medical Science Liaison Speakers Bureau Pharmaceutical companies are using HCP social media to:

17. Solution: Key Opinion Leader Community MSL CASE STUDY: A global pharmaceutical Case Study – MSL Community

18. Case Study – MSL Community Results: Consistent growth of online network November 2009– KOL Online Network Map

19. Case Study – MSL Community Results: Consistent growth of online network February 2010– KOL Online Network Map

20. Case Study – MSL Community Results: Consistent growth of online network April 2010– KOL Online Network Map

21. 210% increase in MSL-to-KOL “high-value” interactions Strong growth within “low-relationship” KOL segment 20% increase in relationships-per-MSL Emergence of 6 new high value KOLs through network analysis MSL CASE STUDY: A global pharmaceutical MSL Community Case Study – MSL Community

22. We provide professional services and ongoing expertise with each of our solutions. Accessibility is Crucial for HCP Communities How we deliver HCP Communities Accessible via Mobile Accessible via Kiosk Accessible via the Web

23. – Erika S. Fishman, Director of Research, Manhattan Research Growing adoption by HCPs Thank you! Questions? With about 60% of physicians already using or interested in using physician online communities, it’s the right time for pharma to look into the marketing and research opportunities offered by this channel. “ ”