Paladin Startup Alley Pitch from ABA TECHSHOW on March 15, 2017.

1. Paladin
Powering pro bono

2. Our Mission
To close the justice gapby leveraging the
power of pro bono through technology

3. Millions in need can't afford access
to professional services
The Justice Gap
meansthat 80% ofpeople
who needfree legal help
in America don't get it.
We canchange this.
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4. America's 1.3 million lawyers have a
duty to do 50 hours/year of pro bono
65,000,000
hours / year
worth $19
billion
>50
Hour
s
<50
Hour
s
0
Hour
s
20%
44%
36%
64% of lawyers
do less than
50 hours
“Every lawyer has aprofessional responsibility to provide legal services to
those unable to pay.A lawyer should aspire to render at least (50) hours of pro
bono publico legal services per year.”
American Bar Association, Model Rule 6.1
Source: American Bar Association
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5. The Business
Paladin helps enterprises source, manage
and track pro bono and its impact

6. Currently pro bono is manual,
inefficient and expensive
Pro bono casestudy:
100 lawyer firm, 50 doing probono
Eachspends 4 hours coordinating At
$300/hour, that's $1200/lawyer
Firm wastes $60,000 in upfront
pro bonocosts
Paladin saves this firm 75% in
sourcing alone
($25/lawyer/month subscription
= $15,000)
5
5
Re: Pro BonoOpportunities
To:Lawyer
Thursday, Nov.26th
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7. Number of companies
reporting programs is
increasing
Spend is increasing
71%of millennials
require strong
CSR from
employers
CompaniesreportingCSRprograms
Year
Companies spend >$25B on CSR
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
4 0 0 0
3500
3000
2500
2000
1500
1000
500
0
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8. Paladin
Our team, product andtraction

9. Team
Felicity Conrad
Co-Founder |CEO
Lawyer, SkaddenArps
United Nations
JD,NYU School ofLaw
BA,McGill
Matt Tucker
CTO
Senior Engineer, Hillary Clinton
Co-Founder/CTO, Unfold
Senior Developer, Charity:Water
BS, Worcester inComputer
Science
Phoebe Duggan
Headof Nonprofits
Director of Program Operations,
Catapult
Lawyer, JusticeConnect
LLB, Deakin
BA, Deakin
Kristen Sonday
Co-Founder |COO
Founding member Grouper
Department of Justice,
Office of InternationalAffairs
BA,Princeton
Christina
Crosetti Headof
Legal Partnerships
BusinessOperations, Operator
Manager,Expa
Law Clerk, Sinuni BruniLLP
JD,USF School of Law
BA, UC Davis
Carter Cleveland
Founding Chairman
Founder/CEO,Artsy
BSE, Princeton inComputer
Science
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10. Product
SOURCE PRO
BONO
Fragmented
opportunies
Limited to no
tools available
Nounderstanding
of impact
Flat, unverified
directories
Centralized
pro bono
opportunitie
s
Personalized
matchesemailed
tolawyers
Legal ProBono?
Exployers can
track outcomes
andimpact
Trusted network
of enterprisesand
organizations
EMAIL
MATCHES
TRACK
IMPACT
BUILD
COMMUNITY
Before
Paladin
Paladin
Your
Matches
?
30Hour
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11. From 50 to 1500 users in 3 months
NumberOfPaladinUsers
Date
18/10/16 25/10/16 1/11/16 8/11/16 15/11/16 22/11/16 29/11/16 6/12/16 13/12/16 20/12/16 27/12/16 3/1/17 10/1/17 17/1/17
1 0 0 0
900
800
700
600
500
400
300
200
100
0
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12. We've seen significant traction
Our launch partners include:
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13. It's working! We've already changed
lives, and can change millions more
Success stories from ourbeta:
“I helped domestic violence victims get protective orders.”
“I helped30 clients expungetheir criminal records so they could get
jobs. They all thanked meandsaid that it madeahuge difference in
their lives.”
“I helpedshape transgender policy.”
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14. Felicity Conrad
Co-Founder // CEO
felicity@joinpaladin.com