This is an overview of the report "Aligning Patient Needs with Online Capabilities," which analyzes the websites of the nation's best hospitals, as chosen by U.S. News & World Report.

1. IS YOUR HOSPITAL WEBSITE
PATIENT CENTRIC?
A report on the websites of U.S. News Best Hospitals 2013-2014

2. 2
OVERVIEW:
Why your website features can
make a difference to the
bottom line
Website Features
Affect Your
Bottom Line

3. 3
• The implementation of the Affordable Care Act has created critical
challenges for healthcare providers in terms of patient care and
availability of information.
• Online visibility and patient-centric features must be a priority.
HEALTHCARE REFORM AFFECTING HOSPITALS

4. 4
THE IMPORTANCE OF ONLINE VISIBILITY
• The Internet has become the number one resource for news and
information.
• Healthcare is no exception.
Source:
Susannah,
Fox,
and
Maeve
Duggan.
"Health
Online
2013."
Pew
Research
Centers
Internet
American
Life
Project
RSS.
PewResearchCenter,
15
Jan.
2013.
Web.
31
Mar.
2014.

5. 5
SEARCH VISIBILITY IS VITAL
• Patients are searching for healthcare online. Search engines enable
them to thoroughly research various organizations, their staff, and
services.
Source:
Susannah,
Fox,
and
Maeve
Duggan.
"Health
Online
2013."
Pew
Research
Centers
Internet
American
Life
Project
RSS.
PewResearchCenter,
15
Jan.
2013.
Web.
31
Mar.
2014.

6. 6
SEARCH VISIBILITY
• As more people turn to search engines for healthcare assistance, the
opportunity for hospitals increases.
Source:
Susannah,
Fox,
and
Maeve
Duggan.
"Health
Online
2013."
Pew
Research
Centers
Internet
American
Life
Project
RSS.
PewResearchCenter,
15
Jan.
2013.
Web.
31
Mar.
2014.

7. 7
THE IMPORTANCE OF MOBILE
• More than half (52%) of smart-phone users have used their phone to
look up heath information, but only 51% of hospital websites have a
mobile friendly site.
Source:
Susannah,
Fox,
and
Maeve
Duggan.
"Health
Online
2013."
Pew
Research
Centers
Internet
American
Life
Project
RSS.
PewResearchCenter,
15
Jan.
2013.
Web.
31
Mar.
2014.

8. 8
WHAT PATIENTS EXPECT TO ACCOMPLISH
• Set up or change an appointment
• Fill a prescription
• Referrals
• Understand treatment options
• Familiarize themselves with physicians

9. 9
KEY FINDINGS:
The current state of hospital
websites
The Current
State of Hospital
Websites

10. 10
FOCUS IS ON SPECIALITIES, NOT PATIENTS
• The websites of the U.S. News Best Hospitals tend to promote their
medical expertise and specialties, but do not provide enough patient-
centered functionality and user interaction.

11. 11
THE TOP 50 HOSPITALS IN THE US
• 20% of these hospitals have no primary patient-centric website
functions
• Only 1 in 6 has pre-registration documents available online
• Just 50% offer online bill pay
• Nearly 2 out of 3 do not offer online prescription refills
• 77% do not have any rehab or aftercare information on their website

12. 12
COMPARISON OF THE TOP 10 HOSPITALS
• Only 4 of the top 10 on the US News list also made the Top 10 Patient-
centric websites list.
• Mayo Clinic came out the clear winner.

13. 13
NEW WAYS TO INNOVATE
• A hospital can take advantage of the digital tools available to more
effectively interact, communicate and provide critical health
information to patients.
• Most hospitals have upgraded to in-house systems that make patient
management simpler, but have not yet advanced to the same level in
online interaction and access for their patients.

14. 14
THREE WAYS TO BUILD
CONNECTIVITY
Three Ways to
Build
Connectivity

15. 15
CONNECT WITH YOUR PATIENTS
• By increasing the ability for a patient or prospective patient to find
information easily and interact with the healthcare facility, a
healthcare brand will see a significant return on investment.
• A full analysis of the current visitor website activity will quickly
identify behavior, searches and the needs of online visitors to the site.

16. 16
CONNECT INTERNALLY
• When it is possible for an organization to communicate news and
information along service lines, it makes the patients’ movement
through the various points in the healthcare journey easier to track
and monitor.
• For example, when a patient needs a referral, the system can refer to a
physician within the healthcare facility or network, rather than
transfer to a physician at another brand.

17. 17
CONNECT WITH THE HEALTHCARE COMMUNITY
• The sharing of critical information, including advances in treatment,
will increase the quality of care throughout the industry.
• A website that facilitates information sharing in forums creates a
platform where professionals can discuss treatments, results, and
advances, as well as share information with organizations such as the
AMA and ADA.

18. 18
Download the full report
to see the specific results for each of the hospitals
evolvedigitallabs.com/webcare