The Social Inbox
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The Social Inbox presentation covers social media and email marketing and how they can be used to complement each other, instead of compete.
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The Social Inbox
- 1. The social inbox: Commercial email in a multi-channel environment @Everlytic @WarrenJHB #SocialInboxJHB
- 2. www.everlytic.co.za | @everlytic |#SocialInboxJHB
- 3. www.everlytic.co.za | @everlytic | #SocialInboxJHB
- 4. Has social media fundamentally changed the way we communicate? www.everlytic.co.za | @everlytic | #SocialInboxJHB
- 5. www.everlytic.co.za | @everlytic | #SocialInboxJHB
- 6. www.everlytic.co.za | @everlytic | #SocialInboxJHB
- 7. www.everlytic.co.za | @everlytic | #SocialInboxJHB
- 8. What’s the first thing you do when going online? 70.00% 60.00% 50.00% 40.00% 30.00% 20.00% 10.00% 0.00% Email Facebook News www.everlytic.co.za | @everlytic | #SocialInboxJHB Other Social Network Search Engine Twitter
- 9. 93% Use email to share information online 56% Share information via Facebook 40% Share information via SMS www.everlytic.co.za | @everlytic | #SocialInboxJHB
- 10. Social needs Email www.everlytic.co.za | @everlytic | #SocialInboxJHB
- 11. Email + Social = Digital Kung Fu www.everlytic.co.za | @everlytic | #SocialInboxJHB
- 12. Implement a social strategy in your email campaigns www.everlytic.co.za | @everlytic | #SocialInboxJHB
- 13. www.everlytic.co.za | @everlytic | #SocialInboxJHB
- 14. www.everlytic.co.za | @everlytic | #SocialInboxJHB
- 15. www.everlytic.co.za | @everlytic | #SocialInboxJHB
- 16. Fan to Customer model www.everlytic.co.za | @everlytic | #SocialInboxJHB
- 17. Now let’s see in it action! www.everlytic.co.za | @everlytic | #SocialInboxJHB
- 18. Email and Mobile: Match made for ROI www.everlytic.co.za | @everlytic | #SocialInboxJHB www.everlytic.co.za
- 19. Mobile stats in Africa. www.everlytic.co.za | @everlytic | #SocialInboxJHB
- 20. “Mobile users will do everything desktop users will do, provided it’s presented in a usable way” www.everlytic.co.za | @everlytic | #SocialInboxJHB
- 21. http://devicelab.co.za/mobile-statistics.php www.everlytic.co.za | @everlytic | #SocialInboxJHB
- 22. www.everlytic.co.za | @everlytic | #SocialInboxJHB
- 23. 90% of SMS Text Messages Are Read Within Minutes of Delivery. www.everlytic.co.za | @everlytic | #SocialInboxJHB
- 24. Short, time sensitive communications www.everlytic.co.za | @everlytic | #SocialInboxJHB
- 25. The One-two punch effect www.everlytic.co.za | @everlytic | #SocialInboxJHB
- 26. http://www.cellit.com/wp-content/themes/hyperion_bg/style/pdf/kfc_case_study.pd www.everlytic.co.za | @everlytic | #SocialInboxJHB
- 27. • Social Media is an excellent magnet and amplifier for email. • Let them compliment rather than compete. • Leverage social channels to enhance list building efforts • SMS has excellent open rate. Use it! • Mobile is time sensitive, but effective www.everlytic.co.za | @everlytic | #SocialInboxJHB
- 28. Questions www.everlytic.co.za | @everlytic | #SocialInboxJHB
Hinweis der Redaktion
- Explore how email is evolving in a social media environment
- Everlytic is anintegrated email, mobile and social communications softwareStarted out in a garage 8 years ago, now over 60 staff membersCater for corporates and mom & pop shopsWe really love what we do
- Focus on emerging markets
- How has it changed the way your company communicates?10 years ago there was no Facebook, Twitter etc:News from the social mediaOpinions for purchase decisions
- 405 Thousand people sharing brand stories and purchase decisionsThat’s 3.5 Million tweets per month
- 405 Thousand people sharing brand stories and purchase decisionsThat’s 3.5 Million tweets per month
- Each year people predict the death of email, research proves otherwiseEmail second only to organic SEO for ROI [eConsultancy survey 2013]The average return on each pound spent on email was £21.48Salesforce Acquires ExactTarget for $2.5B
- Funnel
- Fabric of online interactionYou cannot have social without an email address that is active.
- Social sharing can increase click-through rates as much as 30% [Email Marketing and Social Sharing Media Integration Report“]85% of the retailers surveyed included a Facebook link in their email campaigns
- Not just about adding icons to a mailerUsing social media as research for topical contentSharing online versions of mailer on social mediaTesting subject lines by posting on twitter
- Let people know what you want the to do
- Funnel
- Funnel
- Funnel
- http://www.youtube.com/watch?v=0bXjgx4J0C4
- Mobile is a transformative force in AfricaBiggest challenge in mobile is usabilitySecond challenge is feature phones. SMS addresses this challenge
- More mobile users that PC users in SA.Mobile opens up a whole new market, especially for lower LSMs80% of phones are feature phones. Use SMS!
- More than half of S. Africans prefer to read emails on the go
- More than half of S. Africans prefer to read emails on the go
- More than half of S. Africans prefer to read emails on the go
- More than half of S. Africans prefer to read emails on the go
- More than half of S. Africans prefer to read emails on the go
- More than half of S. Africans prefer to read emails on the go
- Funnel