The content in this document is specifically for education and business purposes.

1. Globalization News
“Globalization– what is it? How did it happen?”
Since our childhood, we notice changes in the communities we live in –and even
if we happen to transit to
other parts of the world.
We notice things that we
never knew new existed. As
the world continues to
advance with new
knowledge each day the sun
rises, the process of
interaction and integration
among people, companies,
and governments of various
nations termed as
globalization occurs
(UNESCO, 2010). In other
words, this process is
driven by international trade and investment –and aided by information
technology. This process of globalization has impact on the environment, on
culture, on political systems, on economic development and prosperity –and
furthermore to wellbeing of humans in the societies around the world.
Globalization is not new; for thousands of years, people –and co-operations have
been buying and selling from each other during the colonialism, and industrial
revolution. In the second phase, started the Second World War till today
(UNESCO 2010).
We know that globalization has impacts on various aspects. Let’s look at
globalization in political, economical and sociocultural factors.
To be begin; economic globalization can enhance the integration and
development in developing countries. Developing countries can benefit largely
from the economic globalization through foreign investment, foreign trade. With
advancement in production industries ranging from textiles, technology and food
–developing countries would benefit from the multi-international co-operations
operating with in them. However, economic globalization may limit the
development of production in the developing countries since it facilitates only
the international businesses. This means the local business will suffer
competition with the large international firms. For example, in Rwanda the
Chinese road construction companies have dominated the Rwandan local road
construction company named NPD in taking majority of the tenders to build
roads across the country.
Politically, globalization my lead some nations to adopt the leadership systems of
other nations. In some nations, prime ministers are more powerful than
presidents whereas the reverse in true in other nations. Contrary, some nations
Figure 1 Dreamtime. (2010). Globalization [photograph]. Retrieved from
http://www.dreamstime.com/stock-i llustration-globalization-word-cloud-shape-concept-
image45843243

2. Globalization News
may mix the leadership and other nations may lose their leadership systems and
power. For instance, East African Community comprised of 5 countries; that is
Rwanda, Uganda, Kenya, and Tanzania –and then Burundi. These nations
differed in dominance, political and economical stability. These nations
integrated to become one large community which, and the protocol for the
nation to have leader. This means that the powerful countries would assume the
powers of less powerful nations, and exploit their previous political leadership
systems.
Sociocultural globalization may lead to destruction of cultures in some distinct
communities. In reference to the example of the East African Community, these
countries and indigenous distinct cultures –speaking various languages. But
because of the blending within the East African Community, some cultures have
been destroyed so that both the nations have the same mutual understanding.
For example, Swahili, an inborn language of Tanzania was dominated to be the
major medium of communication. This means the population from all the
countries that does not speak Swahili has to learn it. In addition, French and
English languages have dominated the inborn languages of Kinyarwanda,
Kirundi, Luganda among other East African indigenous languages. Social
globalisation promotes gender equality, where women can participate in all
other fields like men. For example in Rwanda, women are more privileged
compare to men. Chanboracheat (2013) said that, “When we talk about the
gender aspect of with reference to globalization, we can see increased
participation of women in all fields of life.” From this, we can conclude that social
globalization has brought a great impact on gender equality.
Globalization –in mays is seen to have the brought the universe to it’s fast-paced
development. However, as the globalisation takes hold of the universe
development, we begin to notice changes as the impacts brought due to
globalization. The ethical issues globalization has caused are pollution. It is due
to globalization that promotes manufacturing industries and production. These
industries can sometimes be set based on the social welfare as many companies
claim –or self interest for the companies to make profits. As this remains a
concern, the fumes and other wastes released lead to air, water, and land
pollution. Increased child abuse as production companies will employ young
inexperienced children in the production chain of the products demanded by the
population, so as to satisfy customer needs.
Talking about globalization, we are able to perceive that there are both negative
and positive impacts of globalization.

3. Globalization News
“Marketing to a global audience.”
Cross-culture refers to the mixture
of distinct cultures within a
workplace, society or a country
leading to diversity. Companies take
opportunity of this initiative to
increase understanding of different
groups, develop effective
communication or marketing efforts
to reach out to customers and clients
outside its traditional market.
Referring to globalization and
marketing, people and companies
interconnect to share and market
their products. Cross-cultural
awareness marketing easier, and promotes team working.
Cross-culture awareness leads to success of businesses. “This connection means
that the media channels, procedures, advertisers, and writers must think
critically about each culture they are communicating to and ensure that the
campaign will work well with their audience” (Frankel, 2015). This means that
when an organization considers the various cultures before advertising for their
products, it enables them to be able to identify the preferences of their target
audience –as well as satisfy their needs. For example, in order Azam, a Tanzania
based company that produces energy drinks and wheat products to advertise
well in Rwanda for their –they globally about the beliefs, language, and food
choices in the Rwandan culture. If Rwandan language is the official and widely
spoken language, then Azam should considered hiring individuals within the
country to translate for the marketers or let the hired individuals advertise for
the products themselves.
The legal issues turn to be very important for any marketers due to abundant
choices, while facing fierce competition in the existing business environment –
and therefore to the cooperate values solidly based on the moral judgement.
Legal matters for a marketer can be always simple because it always has a
bearing on the way one approaches towards a frame of reference.
The strategic decisions made by the marketer have an effect on the stakeholders,
which would guarantee maintaining integrity and good conduct through legal
decisions.
When it comes to legal marketing campaigns, every organization tries to market
for their products, services in an efficient and effect legal way. Advertising is an
area which requires stricter laws, and good code of conduct when it comes to
style, content and delivery aspects. The fulfilment of the legal obligation by the
marketing companies means there is ethical justice to be accomplished –and
these practices adopted by the organizations as a whole or a marketer as an
individual should be legal.
Figure2 Kaushal Shah. (2015, February 23).

4. Globalization News
“Corporate Responsibility –Why does it matter?”
According the business dictionary (2017), cooperate responsibility refers a
company’s sense of responsibility
towards the community and environment
both social and ecology in which it
operates. This means that cooperate
responsibility is an act of monitoring the
working conditions of a firm in regard to
moral responsibility with the well being
of the community and the environment.
Cooperate responsibility can pose both
positive and negative impacts to the
environment. A firm with a well
structured cooperate responsibility has
the ability to attract more customers. In
addition, it gives a positive image of a
company in a society. However, it could
lead to irresponsibility of the firm.
Corporate responsibility facilitates a
business to attract customers. Because when a business has a group of people
who are responsible for the business wellbeing in general, it will help them to
analyse what is needed on the market, and tastes and preferences of target
markets; which highly attracts the customers. “Businesses that show a
commitment to the community and the environment can attract customers who
share these values”(Cite Hill). This proves that once a business is considering the
presence of environment, it will help them to attract customers.
Moreover, corporate responsibility gives a company a positive image in society.
When, a company values the environment and surroundings, it shows that they
are responsible and that feedback shapes the company name positively. Also,
corporate responsibility helps a company to know the best ways to treat their
employees, and the better you treat employees, the simpler you achieve on
business’s goals. “Companies that have ethical lapses such as ignoring
environmental regulations or standards for how employees should be treated
can suffer damage to their reputation when these lapses come to light in
traditional or social media”(HILL, 2016). This proves that corporate
responsibility is needed to ensure the good reputation of a business and future
success.
However, this corporate responsibility can results in incompetence. “Their
executives are either incompetent or are putting their own interests ahead of the
company's long-term financial interests”(Kernani, 2010). This shows that when
the people in charge take corporate responsibility as a personal interest instead
of business interests, it will affect the competitiveness of the business as well as
the productivity. Moreover, the corporate responsibility is irrelevant in some
businesses, which means it is not needed. Karnani (2010) stated that, “very
Figure 3 Alacrity FOUNDATION. (2016, April 26).

5. Globalization News
simply, in cases where private profits and public interests are aligned, the idea of
corporate social responsibility is irrelevant.” This proves that a business should
first analyse the importance of corporate social responsibility in the business,
instead of applying the concept.
“Five Global Business Trends to Watch.”
In the business world, there are
mainly five global business
trends to watch we refer to.
These are; “your brand is
decreasingly under your
control,” transparency in
terrifying, but authenticity is
the reward,” and “CRS is a
business imperative” –and then
“CRS pressure is increasingly
bottom up, not down.”
These fives trends are seen to
play a paramount role within
the business, and can lead to
the prosperity of the business.
To begin with, “your brand is decreasingly under your control.” It is in this trend
where the firm uses the current and up-to-date tools to solve the problems
within the business. According to Monahan (2012), he said that to tell a 21st
century story about how you’re solving 21st century problems, you need 21st
century tools. This means that a business need to consider the current tools, or in
this case tools in the environment to when solving the problems –or trying to
meet their goals. This trend also enables the business to reach the customer
needs. However, if this trend does not apply, the business can use the second
trend which is “Transparency is terrifying, but authenticity is the reward.”
In this phase, the business is supposed to give information on their products and
services on either the process of production –otherwise any other information
related to their products to build integrity and trust with their customers.
Monahan (2013) state that “people want to know where their products are
coming from, and companies can’t hide. If you don’t provide it, they’ll get the
information somewhere else. Do you want your customers to find out about
working conditions in your factories on frontline? Probably not.’’ This means
that to maintain a good relationship with your customers, you need to provide all
the information about the products they consume so as to build a trust. However,
if they discover the information about your products somewhere else; the
information they have discovered might be appealing and can end demolishing
your relationship with them –and eventually they will run away.
Figure4 Pamela Swift. (February 23).Six Global Trends For
SMEs To Stay Ahead Of The Curve by Getentrepreneurial.com.
Retrieved from

6. Globalization News
Taking a glance on the third trend which is “CSR is a business imperative.” In this
trend, the business maintains it’s working integrity in regard to the environment.
Be it the employees, employers, and stakeholders as well as community.
The business based on the ethical good conduct to benefit the community.
According to Monahan (2013), the potential partners want to work with a
sustainable company for wholly practical reasons. It means the employees
deserve to work under favourable working conditions in order to be productive,
therefore, a business should maintain a fair working environment. In addition, a
business should promote and maintain a relationship with their customers so as
keep a repeating clientele.
The fourth is “CSR pressure is increasingly bottom up, not top down.” The
pressure of the environment in which the business operates increases, but the
business keeps functioning in the same standards. As the environmental
pressure increases, it will eventually impact the business positively. There will
be increasing demand, hence raising the company sales.
The collaboration between your and other business as the last trend helps to
promote the relationship with other players, as well as the production level
increases to reach the customer needs. When the business collaborates well with
others, especially the same players who are older in the field –it gains benefits.
There is learning from other businesses how they operate, creates a mutual
understanding which leads to creativity and innovation of products based on the
customers needs. This trend plays an important role in the journey of the
business to excel.

7. Globalization News
References
Allison Monahan. (2012, March 15). Four Emerging Trends in Corporate Social
Responsibility [PDF]. Retrieved from https://www.saylor.org/site/wp-
content/uploads/2012/09/pdf-bus-203.pdf
Amie Marse. (2013, August 28). 4 Old Fashioned Ways of Marketing that Aren’t
Dead – Yet. Retrieved from https://smallbiztrends.com/2013/08/ways-
of-marketing-arent-dead-yet.html
ANEEL KERNANI. (2010, August 23). The Case Against Corporate Social
Responsibility - WSJ. Retrieved from
http://web.archive.org/web/20160116014908/www.wsj.com/articles/
SB10001424052748703338004575230112664504890
Business Dictionary. (2017). What is corporate social responsibility? definition
and meaning. In BusinessDictionary.com. Retrieved from
http://www.businessdictionary.com/definition/corporate-social-
responsibility.html
HEIDI COHEN. (2013, July 8). 10 Content Marketing Best Practices for Greater
Efficiency. Retrieved from
http://contentmarketinginstitute.com/2013/07/10-content-marketing-
best-practices-efficiency/
INVESTOPEDIA. (2017). Reverse Culture Shock. Retrieved from
http://www.investopedia.com/terms/r/reverse-culture-shock.asp
Jeffrey Gettleman. (2002, March 12). Nation & World | Globalization putting new
wrinkles in textile industry | Seattle Times Newspaper. Retrieved from
http://community.seattletimes.nwsource.com/archive/?date=20020312
&slug=textile12

8. Globalization News
Jenny Frankel. (2015, July 20). The Importance of Cross Cultural Awareness in
Business | The International Student Blog. Retrieved from
https://blog.internationalstudent.com/2015/07/the-importance-of-
cross-cultural-awareness-in-business/
Kalpeshkumar L Gupta. (2013). Legal & Ethical Issues in Ever changing
Marketing Environment | Kalpeshkumar L Gupta - Academia.edu.
Retrieved from
http://www.academia.edu/2558278/Legal_and_Ethical_Issues_in_Ever_c
hanging_Marketing_Environment
Pamela Swift. (February 23). Six Global Trends For SMEs To Stay Ahead Of The
Curve by Getentrepreneurial.com. Retrieved from
http://getentrepreneurial.com/archives/six-global-trends-for-smes-to-
stay-ahead-of-the-curve/
UNESCO. (2010). UNESCO | Teaching and Learning for a Sustainable Future |
Module 18: Globalisation. Retrieved from
http://www.unesco.org/education/tlsf/mods/theme_c/mod18.html
Hill, B. (2016). The Impact of Corporate Social Responsibility on Organizational
Stability. Smallbusiness. Retrieved from
http://smallbusiness.chron.com/impact-corporate-social-responsibility-
organizational-stability-62563.html
Dreamtime. (2010). Globalization [photograph]. Retrieved from
http://www.dreamstime.com/stock-illustration-globalization-word-cloud-
shape-concept-image45843243
Alacrity FOUNDATION. (2016, April 26). Corporate Social Responsibility |
Alacrity Global Venture Accelerator. Retrieved from
http://alacrityfoundation.com/2016/04/26/corporate-social-responsibility/

9. Globalization News
Kaushal Shah. (2015, February 23). Retrieved from
https://www.linkedin.com/pulse/globalization-labour-standards-india-
kaushal-shah