Let Social Be Social

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CASEx Presentation at CASE Summit on the importance of leveraging social openness and insights to guide engagement strategy.

Technologie Gesundheit & Medizin

Let Social Be Social
@hosimmons4Let Social Be

80%
Of Advancement Offices are on Twitter

96%
Of Advancement Offices are on Facebook

talking with
State U
@angryalum @yourinstitution
@advancementvp
@similarlyfrustratedalum
@alumclassmate
@professor@alumvolunteer

100 Hours of YouTube Video
Uploaded Every Minute

16 Billion Instagram Photos
Shared All Time

“Value is being created by
people who lead, connect
and do things ridiculous and
remarkable...when word
spreads: that’s where we
create value.”
Seth Godin
on the connection economy

Letting Social Be Social is...
talking personally
knowing your network
taking action, giving value

“If you hold onto it,
you won’t have it...
but if you give it away,
you can’t run out of it.”

@evertrue
@hosimmons4
harvey@evertrue.com

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Let Social Be Social

1. Let Social Be Social @hosimmons4Let Social Be

2. Text

10.

11.

12. 80% Of Advancement Offices are on Twitter

13. 96% Of Advancement Offices are on Facebook

14. WHY?

15. =

16.

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18.

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21.

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23.

24.

25.

26. @angryalum vs. @yourinstitution State U

27. talking with State U @angryalum @yourinstitution @advancementvp @similarlyfrustratedalum @alumclassmate @professor@alumvolunteer

28. 100 Hours of YouTube Video Uploaded Every Minute

29. 400 Million Tweets Every Day

30. 16 Billion Instagram Photos Shared All Time

31.

32.

33. “Value is being created by people who lead, connect and do things ridiculous and remarkable...when word spreads: that’s where we create value.” Seth Godin on the connection economy

34.

35.

36.

37.

38.

39.

40.

41.

42.

43.

44.

45.

46.

47. Letting Social Be Social is... talking personally knowing your network taking action, giving value

48. evertrue.com/blog

49. “If you hold onto it, you won’t have it... but if you give it away, you can’t run out of it.”

50. @evertrue @hosimmons4 harvey@evertrue.com