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Improving Capacity Cost Effectively
in Africa
Omar Trujillo
VP Africa & LATAM

Africa Com, 2013
In industry with new challenges to meet
Fivefold increase in traffic by 2017

Average use per user/month

Middle East & Africa
4,000
3,500

Pentabytes

3,000

3 MB

2,500

X 73

X 120

X 524

2,000
1,500

1,000
500
0
2012

2013

2014

2015

2016

2017

Source: Cisco VN Forecast 2012-2017; IDC
2
3G device shipments in Emerging Markets
1,200 m

1,000 m

800 m

600 m

400 m

200 m

0m
2010
Actual

2011
Actual

2012
Actual

2013
Forecast
Emerging Markets

2014
Forecast

2015
Forecast

2016
Forecast

2017
Forecast

Developed Markets

Source IDC: WW Smartphone Market Forecast, Shipments by Geographic Region, 2013-2017
3
Throughput vs. Availability vs. Price
Traffic

Cost

Voice centric
Revenue

Data centric
Source: Unstrung Insider
4
We all agree: New networks need lower latency (LTE)
“The most important [thing] is the latency”

“…of course you have higher speed as well”
Source: Hans Vestberg, Ericsson CEO, CNBC 24/09/2013
5
Mobile Networks demand Lower Latency
Mobile Technologies

Satellite Technologies

700

Milliseconds

600
500
400

300
200
100
GPRS
Rel’97

EDGE
Rel’99

EDGE
Rel’4

WCDMA
Rel’99

Evolved
EDGE

HSDPA

HSPA

LTE

GEO

O3b

Until now, satellite backhaul technology evolution has not matched the
increasing performance needs of mobile networks
Source: Rysavy Research
6
What are we trying to adapt to?
Real-Time

Proximity

“Small delay acceptable”

“Instantaneous”

Fastest wins”

Finance

E-mail

Private Cloud

ERP

Trading Desk

Main Frame
Backup/recovery

HR

CRM

Public Cloud
Virtual desktop

Voice
Analytics

Video

Web/http

Collaboration

Procurement

>1s

Medical imaging

Online gaming

Archives

Document management

Transmission
Latency

Transactions

Business Continuity

Priority

“No real-time requirement”

Business Criticality

Best effort

Web 2.0

400-200ms

>150ms

Mobile
broadband

>0.1ms

Latency Sensitivity
7
WEB: Faster Response Times

Page Rendering MEO vs GEO accelerated link

8
VOICE

Lower Latency = Superior Voice Quality
• As the ITU model shows, when there is a one
way latency greater than 200ms, user
satisfaction drops dramatically.

ITU G.114 Voice Quality Model
O3b

GEO

• The long delay of GEO satellites is associated
with poor voice quality and dissatisfied
customers.
• O3b’s much lower latency dramatically
improves voice quality compared to GEO
satellites.

9
O3b products

Solutions
10 Steerable Beams per Satellite
Supporting multiple backhaul scenarios.

Rural Access
5-20Mbps
Per Site

Individual Cells

Urban

Semi Rural Access

155Mbps+

10-100 Mbps
Per Site

Aggregation High
Site Connectivity

Small Clusters of Cells
Connected via Microwave

10
O3b products

Next Generation Backhaul (3G)
Project
• Objective – Increase broadband penetration
into rural/remote Malaysia
• Benefit – Achieve National Broadband
Initiative (NBI) Objective
Solution
• O3b capacity combined with micro wave
aggregation
• Shared site infrastructure & RAN (node B)
among operators

Connecting 111 villages
with 3G services

More than 100,000 people
are getting connected with
the help of O3b
11
O3b products

International capacity to the continent
Monrovia

Kinshasa

Juba

Mogadishu

Antananarivo

Scalable capacity between 100 Mbps - 1.2 Gbps
12
Fundamentals behind our approach

Unlimited
Spectrum

Scalable

Satellite Level
Redundancy

Match fiber
for QoE

Manufacturing
Synergies

Lower cost

13
O3b’s Latest Developments

14
Improving Capacity Cost Effectively in Africa

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Improving Capacity Cost Effectively in Africa

  • 1. This document is offered compliments of BSP Media Group. www.bspmediagroup.com All rights reserved.
  • 2. Improving Capacity Cost Effectively in Africa Omar Trujillo VP Africa & LATAM Africa Com, 2013
  • 3. In industry with new challenges to meet Fivefold increase in traffic by 2017 Average use per user/month Middle East & Africa 4,000 3,500 Pentabytes 3,000 3 MB 2,500 X 73 X 120 X 524 2,000 1,500 1,000 500 0 2012 2013 2014 2015 2016 2017 Source: Cisco VN Forecast 2012-2017; IDC 2
  • 4. 3G device shipments in Emerging Markets 1,200 m 1,000 m 800 m 600 m 400 m 200 m 0m 2010 Actual 2011 Actual 2012 Actual 2013 Forecast Emerging Markets 2014 Forecast 2015 Forecast 2016 Forecast 2017 Forecast Developed Markets Source IDC: WW Smartphone Market Forecast, Shipments by Geographic Region, 2013-2017 3
  • 5. Throughput vs. Availability vs. Price Traffic Cost Voice centric Revenue Data centric Source: Unstrung Insider 4
  • 6. We all agree: New networks need lower latency (LTE) “The most important [thing] is the latency” “…of course you have higher speed as well” Source: Hans Vestberg, Ericsson CEO, CNBC 24/09/2013 5
  • 7. Mobile Networks demand Lower Latency Mobile Technologies Satellite Technologies 700 Milliseconds 600 500 400 300 200 100 GPRS Rel’97 EDGE Rel’99 EDGE Rel’4 WCDMA Rel’99 Evolved EDGE HSDPA HSPA LTE GEO O3b Until now, satellite backhaul technology evolution has not matched the increasing performance needs of mobile networks Source: Rysavy Research 6
  • 8. What are we trying to adapt to? Real-Time Proximity “Small delay acceptable” “Instantaneous” Fastest wins” Finance E-mail Private Cloud ERP Trading Desk Main Frame Backup/recovery HR CRM Public Cloud Virtual desktop Voice Analytics Video Web/http Collaboration Procurement >1s Medical imaging Online gaming Archives Document management Transmission Latency Transactions Business Continuity Priority “No real-time requirement” Business Criticality Best effort Web 2.0 400-200ms >150ms Mobile broadband >0.1ms Latency Sensitivity 7
  • 9. WEB: Faster Response Times Page Rendering MEO vs GEO accelerated link 8
  • 10. VOICE Lower Latency = Superior Voice Quality • As the ITU model shows, when there is a one way latency greater than 200ms, user satisfaction drops dramatically. ITU G.114 Voice Quality Model O3b GEO • The long delay of GEO satellites is associated with poor voice quality and dissatisfied customers. • O3b’s much lower latency dramatically improves voice quality compared to GEO satellites. 9
  • 11. O3b products Solutions 10 Steerable Beams per Satellite Supporting multiple backhaul scenarios. Rural Access 5-20Mbps Per Site Individual Cells Urban Semi Rural Access 155Mbps+ 10-100 Mbps Per Site Aggregation High Site Connectivity Small Clusters of Cells Connected via Microwave 10
  • 12. O3b products Next Generation Backhaul (3G) Project • Objective – Increase broadband penetration into rural/remote Malaysia • Benefit – Achieve National Broadband Initiative (NBI) Objective Solution • O3b capacity combined with micro wave aggregation • Shared site infrastructure & RAN (node B) among operators Connecting 111 villages with 3G services More than 100,000 people are getting connected with the help of O3b 11
  • 13. O3b products International capacity to the continent Monrovia Kinshasa Juba Mogadishu Antananarivo Scalable capacity between 100 Mbps - 1.2 Gbps 12
  • 14. Fundamentals behind our approach Unlimited Spectrum Scalable Satellite Level Redundancy Match fiber for QoE Manufacturing Synergies Lower cost 13