Are you a festival organiser, or someone who one day hopes to be? If so, you might like our music festival infographic! Made with help from the kind folks at CGA Strategy and the UK Festival Awards, our infographic gives an insight into spending habits, audience segmentation and all sorts of other useful stuff taken from a sample size of over 12,000. Let us know what you think (or request a high res version) over on Twitter!

1. WHAT DO THEY HAVE TO SAY?
{ Social media
Festival fans amongst 16-18
year olds are regular users of
Facebook, YouTube
and Twitter.
92% 88% 72%
{ Buying tickets vs free events
75% of festival fans 31% of those asked
said that free events
buy their tickets online.
encouraged them to
go to paid-for
festivals.
32% said attendance
?
to free gigs didn’t
75% influence their paid-for
behaviour either way.
Only 6% said that free
events stopped them
from going to more
paid-for festivals.
{ Company
85% of music fans attended
festivals in groups of 2 or more.
alone +1 2 or more
>2% 13% 85%
The average group size being 5.3 people
{ Budgeting & spending
Most typically, (39%) fans spent £10-£50 prior to the festival, excluding the price
of the ticket, and £50-£100 (28%) whilst at the event, with alcohol eclipsing food
spend on site.
0
28%
00
£5
39%
0-
£1
£1
0-
£5
£ ?
Budgeting was a
factor for some, with 35% didn’t go with a
43% spending a fixed fixed budget in mind.
amount on site.
53% bought merchandise.
53%
{ What do festival fans drink?
Spirit &
Mixer
Shots
67%
Beer
62%
Cider
58%
Wine
58%
Cocktails
48%
0 None
5%
67%
{ Attendance
30% The majority (30%)
attend 3-5 live music
gigs a year.
{ Important factors
Just one third of fans said that
headliners are the most important factor
in deciding whether to buy a ticket.
££
E
2 N
01T O
2
AD MI 69% of people would not
necessarily return to a festival
20T1
ADM 1
I O even if they enjoyed it.
N E ££
67% said they thought that
environmental friendliness was
important at a festival.
Research kindly supplied by: