This document discusses using social media to enhance events. It includes tips for integrating social media before, during, and after events to create engagement. Specifically, it recommends crowd-sourcing content before events, promoting hashtags and incentivizing sharing during events, and continuing conversations after events. It also suggests using social media to build buzz for both in-person and online audiences. The document features presentations from several speakers who provide case studies and strategies for connecting social media with events to foster discussions both online and offline.
2. Mallorie Rosenbluth
Likeable Media
@LikeableMedia
Andrew Stevens
We Came in Peace
@WeCameInPeace
David Adler
BizBash
@BizBashLive
Jeff Ramos
MKG
@thisismkg
3. “You need to think of yourself not
just as a planner for what’s taking
place in these four walls, but as an
event planner for what is taking place
in cyberspace at the same time”
- Brian Solis
#ElevateNYC
6. Social media
efforts should start
before your events
#ElevateNYC
#ElevateNYC
Tweet This:
Mallorie Rosenbluth
7. Social Integration: At-Event
Promote one hashtag
Incentivize and reward
regularly
Set a goal
Integrate social into the
whole experience
#ElevateNYC
Mallorie Rosenbluth
8. Tell them what to
do, watch them do
it, show them what
they did
#ElevateNYC
#ElevateNYC
Tweet This:
Mallorie Rosenbluth
9. Social Integration: Post-Event
#ElevateNYC
Continue the
conversation
Create FOMO
Collect UGC
Build your
content arsenal
Mallorie Rosenbluth
10. Offline events can
create your best
online assets
#ElevateNYC
#ElevateNYC
Tweet This:
Mallorie Rosenbluth
11. Create a LIFE CYCLE
Build engagement for
HOME and AWAY fans
Connect SOCIAL and IRL
Case Study:
Social Media as Event Decor
SOBEWFF
Featuring Evian and MKG
Jeff Ramos
MKG
@thisismkg
13. #ElevateNYC
Agenda
Create a LIFE CYCLE
Build engagement for
HOME and AWAY fans
Connect SOCIAL and IRL
Jeff Ramos
14. #ElevateNYC
Life a LIFE CYCLE
What happens BEFORE
Events are single-serving, create buzz
beforehand with social activations
What happens DURING
When it’s show-time: listen, engage, and
make connections
What happens AFTER
Collect, share, and remix content and
experiences
Jeff Ramos
18. #ElevateNYC
Create a LIFE CYCLE
Give fans a reason
to care and be
involved BEFORE
the event
DURING the event,
listen, engage, and
show love
Bring it all
home AFTER
in a unique
way
Jeff Ramos
19. #ElevateNYC
Build Engagement for
HOME and AWAY Fans
1. The lead in is for everyone
Give a REAL reason why everyone should be hyped
2. On site, make it interesting
Should be fun if I am following along at home or at
the event with you
3. Give your take
It’s the same event no matter who goes, but how
does your brand see it?
Jeff Ramos
20. The Lead in is for Everyone
Jeff Ramos #ElevateNYC
23. #ElevateNYC
Connect Social & IRL
Let your CM do more
What’s the point of having a live body if all
they are going to do is tweet in a corner?
Give your brand a face
Just like online dating, finally meeting the
person you chatted with can be amazing
Real faces, real connections
Let your CM be charming, get a real
business card, a handshake, and the chance
to grow the brand
Jeff Ramos
24. Connect Social & IRL
While it’s cool to
have a lot of this,
it’s all cool to
meet this guy
#ElevateNYC
Jeff Ramos
25. TL;DR Conclusion
Create a life cycle
Your social plan needs to consider the
before, during and after
Create engagement for
home and away fans
Make it fun for those following along and
those in the building
Connect social & IRL
Give your CM’s thumbs a rest and let them
shake some hands and charm it up
#ElevateNYC
Jeff Ramos
44. David Adler Mallorie Rosenbluth
#ElevateNYC
@BizBashLive
bizbash.com
d_adler@bizbash.com
@LikeableMedia
likeable.com
mallorie@likeable.com
Jeff Ramos Andrew Stevens
@ThisIsMKG
thisismkg.com
@WeCameInPeace
wecameinpeace.org
andrewstevens@wecameinpeace.org
jramos@thisismkg.com
Hinweis der Redaktion
Social media is one of the most important tools planners and marketers can use to disseminate event information, interact with attendees, solicit feedback, and create year-round engagement with a target audience.