This document outlines a marketing campaign with a target market of women ages 22-30. It suggests encouraging customers to use a product creatively through social media and digital advertising with budgets ranging from $100,000 to $98 million. The big idea is to promote happiness, confidence, and friendship through memorable experiences.

1. Hello Blue

2. HAPPINESS
CONFIDENCE
FRIENDSHIP
MEMORIES

4. $99

5. Target Market
Women Ages 22-30

6. Target Market
EXPERIENCER

7. Survey

8. Survey

9. Survey

10. Big Idea
Encourage our fun-loving customers to
buy and use our product in the most
creative and unique ways.

11. Social Media

15. Digital

16. Out of Home

17. Unlimited Budget
$98 million

18. $1 Million Budget

19. $100,000 Budget

20. Thank you!