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Best Friends National Conference | October 23rd, 2014 Eve Simon, Beaconfire
Best Friends National Conference | Websites That Win Hearts, For Good
Digital strategies, campaigns & web sites for social good 
Best Friends National Conference | Websites That Win Hearts, Fo...
Best Friends National Conference | Websites That Win Hearts, For Good 
Ryder 
Jennifer, Data 
Analyst and 
Production Lead...
Max & Zoe 
Eve, Creative Director
Best Friends National Conference | WebsitesThat Win Hearts, For Good
Best Friends National Conference | Websites That Win Hearts, For Good
Best Friends National Conference | Websites That Win Hearts, For Good
Best Friends National Conference | Websites That Win Hearts, For Good
Web 
Digital 
Engagement 
Ecosystem 
Display 
Mobile 
Social 
Media 
Content 
Paid 
Search 
Email 
Best Friends National C...
Web 
Digital 
Engagement 
Ecosystem 
Display 
Mobile 
Social 
Media 
Content 
Paid 
Search 
Email 
Best Friends National C...
“If you don't know 
where you're going, 
any road will get 
you there. 
- The Cheshire Cat
Best Friends National Conference | Websites That Win Hearts, For Good
Best Friends National Conference | Websites That Win Hearts, For Good
Best Friends National Conference | Websites That Win Hearts, For Good
Best Friends National Conference | Websites That Win Hearts, For Good
Best Friends National Conference | Websites That Win Hearts, For Good
Kodi 
Kristin, Talent Director
“Give me six hours to 
chop down a tree and I 
will spend the first 
four sharpening the 
axe. 
- Abraham Lincoln
Best Friends National Conference | Websites That Win Hearts, For Good
Best Friends National Conference | Websites That Win Hearts, For Good
Best Friends National Conference | Websites That Win Hearts, For Good
Remember those pain points? 
Best Friends National Conference | Websites That Win Hearts, For Good
Lets turn them into goals 
Best Friends National Conference | Websites That Win Hearts, For Good
Best Friends National Conference | Websites That Win Hearts, For Good
Giving time has a different satisfaction. The 
connections, networking and seeing people you 
are more familiar with. You ...
Giving time has a different satisfaction. The 
connections, networking and seeing people you 
are more familiar with. You ...
Best Friends National Conference | Websites That Win Hearts, For Good
Sample Content Inventory 
Downloadable Content Inventory Spreadsheet: 
http://maadmob.com.au/resources/content_inventory 
...
Best Friends National Conference | Websites That Win Hearts, For Good
Best Friends National Conference | Websites That Win Hearts, For Good
Allegra 
Tim, Front end developer
“No, Watson, this 
was not done by 
accident, but by 
design. 
- Sherlock Holmes
Best Friends National Conference | Websites That Win Hearts, For Good
Best Friends National Conference | Websites That Win Hearts, For Good
Best Friends National Conference | Websites That Win Hearts, For Good
Best Friends National Conference | Websites That Win Hearts, For Good
“Don’t make something unless 
it is both necessary and useful; 
but if it is both necessary and 
useful, don’t hesitate to...
Best Friends National Conference | Websites That Win Hearts, For Good
Best Friends National Conference | Websites That Win Hearts, For Good
Best Friends National Conference | Websites That Win Hearts, For Good
Best Friends National Conference | Websites That Win Hearts, For Good
https://color.adobe.com/create/image/ 
George 
Lynn, CEO 
Best Friends National Conference | Websites That Win Hearts, For...
http://www.checkmycolours.com/ 
Best Friends National Conference | Websites That Win Hearts, For Good
Best Friends National Conference | Websites That Win Hearts, For Good
Best Friends National Conference | Websites That Win Hearts, For Good
Working with images 
The French General (aka “Frenchie”) Cara, Director of Services Delivery 
Best Friends National Confer...
Scale, don’t distort 
Best Friends National Conference | Websites That Win Hearts, For Good
Aspect ratio is your friend 
Square 
Horizontal 
(Landscape) 
Best Friends National Conference | Websites That Win Hearts,...
Best Friends National Conference | Websites That Win Hearts, For Good
Best Friends National Conference | Websites That Win Hearts, For Good
Best Friends National Conference | Websites That Win Hearts, For Good
Best Friends National Conference | Websites That Win Hearts, For Good
Best Friends National Conference | Websites That Win Hearts, For Good
Best Friends National Conference | Websites That Win Hearts, For Good
Best Friends National Conference | Websites That Win Hearts, For Good
Best Friends National Conference | Websites That Win Hearts, For Good https://www.myfonts.com/WhatTheFont/
Best Friends National Conference | Websites That Win Hearts, For Good 
http://thenounproject.com/
Best Friends National Conference | Websites That Win Hearts, For Good
Best Friends National Conference | Websites That Win Hearts, For Good
Best Friends National Conference | Websites That Win Hearts, For Good
Best Friends National Conference | Websites That Win Hearts, For Good
Lucky (and Rocky) 
Darren, Data Analyst 
Best Friends National Conference | Websites That Win Hearts, For Good
“The most valuable 
commodity I know of 
is information. 
- Gordon Gekko
Basic Google Analytics Dashboard 
Google Analytics Academy: 
https://analyticsacademy.withgoogle.com/explorer 
Analytics E...
http://www.crazyegg.com/ 
Best Friends National Conference | Websites That Win Hearts, For Good
Best Friends National Conference | Websites That Win Hearts, For Good
Best Friends National Conference | Websites That Win Hearts, For Good
Best Friends National Conference | Websites That Win Hearts, For Good 
http://www.usertesting.com/
Best Friends National Conference | Websites That Win Hearts, For Good https://www.surveymonkey.com/
Site Critique 
• Who are they? 
• What do they do? 
• What can you do 
here? 
Think about: 
• Navigation 
• Layout 
• Voic...
Best Friends National Conference | Websites That Win Hearts, For Good
Best Friends National Conference | Websites That Win Hearts, For Good
Best Friends National Conference | Websites That Win Hearts, For Good
Websites That Win Hearts, For Good
Websites That Win Hearts, For Good
Websites That Win Hearts, For Good
Websites That Win Hearts, For Good
Websites That Win Hearts, For Good
Websites That Win Hearts, For Good
Websites That Win Hearts, For Good
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Websites That Win Hearts, For Good

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Presented at the Best Friends Animal Society annual conference in Las Vegas, Oct 23rd 2014.

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Websites That Win Hearts, For Good

  1. 1. Best Friends National Conference | October 23rd, 2014 Eve Simon, Beaconfire
  2. 2. Best Friends National Conference | Websites That Win Hearts, For Good
  3. 3. Digital strategies, campaigns & web sites for social good Best Friends National Conference | Websites That Win Hearts, For Good
  4. 4. Best Friends National Conference | Websites That Win Hearts, For Good Ryder Jennifer, Data Analyst and Production Lead OJ Amy, UX Designer Bella & Trevor Andrew, Director of Business Development
  5. 5. Max & Zoe Eve, Creative Director
  6. 6. Best Friends National Conference | WebsitesThat Win Hearts, For Good
  7. 7. Best Friends National Conference | Websites That Win Hearts, For Good
  8. 8. Best Friends National Conference | Websites That Win Hearts, For Good
  9. 9. Best Friends National Conference | Websites That Win Hearts, For Good
  10. 10. Web Digital Engagement Ecosystem Display Mobile Social Media Content Paid Search Email Best Friends National Conference | WebsitesThat Win Hearts, For Good
  11. 11. Web Digital Engagement Ecosystem Display Mobile Social Media Content Paid Search Email Best Friends National Conference | WebsitesThat Win Hearts, For Good
  12. 12. “If you don't know where you're going, any road will get you there. - The Cheshire Cat
  13. 13. Best Friends National Conference | Websites That Win Hearts, For Good
  14. 14. Best Friends National Conference | Websites That Win Hearts, For Good
  15. 15. Best Friends National Conference | Websites That Win Hearts, For Good
  16. 16. Best Friends National Conference | Websites That Win Hearts, For Good
  17. 17. Best Friends National Conference | Websites That Win Hearts, For Good
  18. 18. Kodi Kristin, Talent Director
  19. 19. “Give me six hours to chop down a tree and I will spend the first four sharpening the axe. - Abraham Lincoln
  20. 20. Best Friends National Conference | Websites That Win Hearts, For Good
  21. 21. Best Friends National Conference | Websites That Win Hearts, For Good
  22. 22. Best Friends National Conference | Websites That Win Hearts, For Good
  23. 23. Remember those pain points? Best Friends National Conference | Websites That Win Hearts, For Good
  24. 24. Lets turn them into goals Best Friends National Conference | Websites That Win Hearts, For Good
  25. 25. Best Friends National Conference | Websites That Win Hearts, For Good
  26. 26. Giving time has a different satisfaction. The connections, networking and seeing people you are more familiar with. You see what the organization is doing.” “ Prospect Christopher is 32 years old and lives in San Diego. He enjoys being outdoors – surfing, hiking, biking, camping, you name it. Christopher wants to make his community the very best it can be – this is his home and one day, he hopes to raise his family here. He volunteers frequently around his community. He likes knowing his time and efforts are directly impacting the area where he lives and the people he regularly comes into contact. Occasionally Christopher makes a donation to an organization. Typically it’s a small amount of money to charities prompted when friends and family ask. He likes to check out the charity before giving a donation, just to make sure they’ll use his money wisely. Tech Watch Christopher loves gadgets and technology. He has had a tablet and smart phone for years. He often uses the tablet or checks email on his phone while watching TV. Christopher checks sports and news online. He uses Twitter for news, to connect with friends and set-up weekend activities. He also uses the web to research purchases like outdoor gear and electronics. What Drives His Engagement > •Organization is trusted • Has events and gatherings where I can donate in person • Is an organization I would feel proud to talk about with others • Makes me feel I made a smart decision to donate • Helps me feel part of a broader community Involved Do-Gooder
  27. 27. Giving time has a different satisfaction. The connections, networking and seeing people you are more familiar with. You see what the organization is doing.” “ Prospect Christopher is 32 years old and lives in San Diego. He enjoys being outdoors – surfing, hiking, biking, camping, you name it. Christopher wants to make his community the very best it can be – this is his home and one day, he hopes to raise his family here. He volunteers frequently around his community. He likes knowing his time and efforts are directly impacting the area where he lives and the people he regularly comes into contact. Occasionally Christopher makes a donation to an organization. Typically it’s a small amount of money to charities prompted when friends and family ask. He likes to check out the charity before giving a donation, just to make sure they’ll use his money wisely. Tech Watch Christopher loves gadgets and technology. He has had a tablet and smart phone for years. He often uses the tablet or checks email on his phone while watching TV. Christopher checks sports and news online. He uses Twitter for news, to connect with friends and set-up weekend activities. He also uses the web to research purchases like outdoor gear and electronics. What Drives His Engagement > •Organization is trusted • Has events and gatherings where I can donate in person • Is an organization I would feel proud to talk about with others • Makes me feel I made a smart decision to donate • Helps me feel part of a broader community Involved Do-Gooder
  28. 28. Best Friends National Conference | Websites That Win Hearts, For Good
  29. 29. Sample Content Inventory Downloadable Content Inventory Spreadsheet: http://maadmob.com.au/resources/content_inventory Best Friends National Conference | Websites That Win Hearts, For Good
  30. 30. Best Friends National Conference | Websites That Win Hearts, For Good
  31. 31. Best Friends National Conference | Websites That Win Hearts, For Good
  32. 32. Allegra Tim, Front end developer
  33. 33. “No, Watson, this was not done by accident, but by design. - Sherlock Holmes
  34. 34. Best Friends National Conference | Websites That Win Hearts, For Good
  35. 35. Best Friends National Conference | Websites That Win Hearts, For Good
  36. 36. Best Friends National Conference | Websites That Win Hearts, For Good
  37. 37. Best Friends National Conference | Websites That Win Hearts, For Good
  38. 38. “Don’t make something unless it is both necessary and useful; but if it is both necessary and useful, don’t hesitate to make it beautiful. - Shaker Philosophy
  39. 39. Best Friends National Conference | Websites That Win Hearts, For Good
  40. 40. Best Friends National Conference | Websites That Win Hearts, For Good
  41. 41. Best Friends National Conference | Websites That Win Hearts, For Good
  42. 42. Best Friends National Conference | Websites That Win Hearts, For Good
  43. 43. https://color.adobe.com/create/image/ George Lynn, CEO Best Friends National Conference | Websites That Win Hearts, For Good
  44. 44. http://www.checkmycolours.com/ Best Friends National Conference | Websites That Win Hearts, For Good
  45. 45. Best Friends National Conference | Websites That Win Hearts, For Good
  46. 46. Best Friends National Conference | Websites That Win Hearts, For Good
  47. 47. Working with images The French General (aka “Frenchie”) Cara, Director of Services Delivery Best Friends National Conference | Websites That Win Hearts, For Good
  48. 48. Scale, don’t distort Best Friends National Conference | Websites That Win Hearts, For Good
  49. 49. Aspect ratio is your friend Square Horizontal (Landscape) Best Friends National Conference | Websites That Win Hearts, For Good Vertical (Portrait)
  50. 50. Best Friends National Conference | Websites That Win Hearts, For Good
  51. 51. Best Friends National Conference | Websites That Win Hearts, For Good
  52. 52. Best Friends National Conference | Websites That Win Hearts, For Good
  53. 53. Best Friends National Conference | Websites That Win Hearts, For Good
  54. 54. Best Friends National Conference | Websites That Win Hearts, For Good
  55. 55. Best Friends National Conference | Websites That Win Hearts, For Good
  56. 56. Best Friends National Conference | Websites That Win Hearts, For Good
  57. 57. Best Friends National Conference | Websites That Win Hearts, For Good https://www.myfonts.com/WhatTheFont/
  58. 58. Best Friends National Conference | Websites That Win Hearts, For Good http://thenounproject.com/
  59. 59. Best Friends National Conference | Websites That Win Hearts, For Good
  60. 60. Best Friends National Conference | Websites That Win Hearts, For Good
  61. 61. Best Friends National Conference | Websites That Win Hearts, For Good
  62. 62. Best Friends National Conference | Websites That Win Hearts, For Good
  63. 63. Lucky (and Rocky) Darren, Data Analyst Best Friends National Conference | Websites That Win Hearts, For Good
  64. 64. “The most valuable commodity I know of is information. - Gordon Gekko
  65. 65. Basic Google Analytics Dashboard Google Analytics Academy: https://analyticsacademy.withgoogle.com/explorer Analytics Exchange for Non profits: http://www.webanalyticsdemystified.com/ae/ae-business.asp Best Friends National Conference | Websites That Win Hearts, For Good
  66. 66. http://www.crazyegg.com/ Best Friends National Conference | Websites That Win Hearts, For Good
  67. 67. Best Friends National Conference | Websites That Win Hearts, For Good
  68. 68. Best Friends National Conference | Websites That Win Hearts, For Good
  69. 69. Best Friends National Conference | Websites That Win Hearts, For Good http://www.usertesting.com/
  70. 70. Best Friends National Conference | Websites That Win Hearts, For Good https://www.surveymonkey.com/
  71. 71. Site Critique • Who are they? • What do they do? • What can you do here? Think about: • Navigation • Layout • Voice • Imagery • Contrast • Color • Typography • Readability • Call to action
  72. 72. Best Friends National Conference | Websites That Win Hearts, For Good
  73. 73. Best Friends National Conference | Websites That Win Hearts, For Good
  74. 74. Best Friends National Conference | Websites That Win Hearts, For Good

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