Websites That Win Hearts, For Good Conference Presentation

1. Best Friends National Conference | October 23rd, 2014 Eve Simon, Beaconfire

2. Best Friends National Conference | Websites That Win Hearts, For Good

3. Digital strategies, campaigns & web sites for social good Best Friends National Conference | Websites That Win Hearts, For Good

4. Best Friends National Conference | Websites That Win Hearts, For Good Ryder Jennifer, Data Analyst and Production Lead OJ Amy, UX Designer Bella & Trevor Andrew, Director of Business Development

5. Max & Zoe Eve, Creative Director

6. Best Friends National Conference | WebsitesThat Win Hearts, For Good

10. Web Digital Engagement Ecosystem Display Mobile Social Media Content Paid Search Email Best Friends National Conference | WebsitesThat Win Hearts, For Good

11. Web Digital Engagement Ecosystem Display Mobile Social Media Content Paid Search Email Best Friends National Conference | WebsitesThat Win Hearts, For Good

16. “If you don't know where you're going, any road will get you there. - The Cheshire Cat

22. Kodi Kristin, Talent Director

23. “Give me six hours to chop down a tree and I will spend the first four sharpening the axe. - Abraham Lincoln

28. Remember those pain points? Best Friends National Conference | Websites That Win Hearts, For Good

29. Lets turn them into goals Best Friends National Conference | Websites That Win Hearts, For Good

31. Giving time has a different satisfaction. The connections, networking and seeing people you are more familiar with. You see what the organization is doing.” “ Prospect Christopher is 32 years old and lives in San Diego. He enjoys being outdoors – surfing, hiking, biking, camping, you name it. Christopher wants to make his community the very best it can be – this is his home and one day, he hopes to raise his family here. He volunteers frequently around his community. He likes knowing his time and efforts are directly impacting the area where he lives and the people he regularly comes into contact. Occasionally Christopher makes a donation to an organization. Typically it’s a small amount of money to charities prompted when friends and family ask. He likes to check out the charity before giving a donation, just to make sure they’ll use his money wisely. Tech Watch Christopher loves gadgets and technology. He has had a tablet and smart phone for years. He often uses the tablet or checks email on his phone while watching TV. Christopher checks sports and news online. He uses Twitter for news, to connect with friends and set-up weekend activities. He also uses the web to research purchases like outdoor gear and electronics. What Drives His Engagement > •Organization is trusted • Has events and gatherings where I can donate in person • Is an organization I would feel proud to talk about with others • Makes me feel I made a smart decision to donate • Helps me feel part of a broader community Involved Do-Gooder

32. Giving time has a different satisfaction. The connections, networking and seeing people you are more familiar with. You see what the organization is doing.” “ Prospect Christopher is 32 years old and lives in San Diego. He enjoys being outdoors – surfing, hiking, biking, camping, you name it. Christopher wants to make his community the very best it can be – this is his home and one day, he hopes to raise his family here. He volunteers frequently around his community. He likes knowing his time and efforts are directly impacting the area where he lives and the people he regularly comes into contact. Occasionally Christopher makes a donation to an organization. Typically it’s a small amount of money to charities prompted when friends and family ask. He likes to check out the charity before giving a donation, just to make sure they’ll use his money wisely. Tech Watch Christopher loves gadgets and technology. He has had a tablet and smart phone for years. He often uses the tablet or checks email on his phone while watching TV. Christopher checks sports and news online. He uses Twitter for news, to connect with friends and set-up weekend activities. He also uses the web to research purchases like outdoor gear and electronics. What Drives His Engagement > •Organization is trusted • Has events and gatherings where I can donate in person • Is an organization I would feel proud to talk about with others • Makes me feel I made a smart decision to donate • Helps me feel part of a broader community Involved Do-Gooder

34. Sample Content Inventory Downloadable Content Inventory Spreadsheet: http://maadmob.com.au/resources/content_inventory Best Friends National Conference | Websites That Win Hearts, For Good

37. Allegra Tim, Front end developer

38. “No, Watson, this was not done by accident, but by design. - Sherlock Holmes

43. “Don’t make something unless it is both necessary and useful; but if it is both necessary and useful, don’t hesitate to make it beautiful. - Shaker Philosophy

48. https://color.adobe.com/create/image/ George Lynn, CEO Best Friends National Conference | Websites That Win Hearts, For Good

49. http://www.checkmycolours.com/ Best Friends National Conference | Websites That Win Hearts, For Good

52. Working with images The French General (aka “Frenchie”) Cara, Director of Services Delivery Best Friends National Conference | Websites That Win Hearts, For Good

53. Scale, don’t distort Best Friends National Conference | Websites That Win Hearts, For Good

54. Aspect ratio is your friend Square Horizontal (Landscape) Best Friends National Conference | Websites That Win Hearts, For Good Vertical (Portrait)

62. Best Friends National Conference | Websites That Win Hearts, For Good https://www.myfonts.com/WhatTheFont/

64. Best Friends National Conference | Websites That Win Hearts, For Good http://thenounproject.com/

69. Lucky (and Rocky) Darren, Data Analyst Best Friends National Conference | Websites That Win Hearts, For Good

70. “The most valuable commodity I know of is information. - Gordon Gekko

71. Basic Google Analytics Dashboard Google Analytics Academy: https://analyticsacademy.withgoogle.com/explorer Analytics Exchange for Non profits: http://www.webanalyticsdemystified.com/ae/ae-business.asp Best Friends National Conference | Websites That Win Hearts, For Good

72. http://www.crazyegg.com/ Best Friends National Conference | Websites That Win Hearts, For Good

75. Best Friends National Conference | Websites That Win Hearts, For Good http://www.usertesting.com/

76. Best Friends National Conference | Websites That Win Hearts, For Good https://www.surveymonkey.com/

78. Site Critique • Who are they? • What do they do? • What can you do here? Think about: • Navigation • Layout • Voice • Imagery • Contrast • Color • Typography • Readability • Call to action

Websites That Win Hearts, For Good Conference Presentation

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