12. Is your design looking
dated or off brand?
Are you meeting conversion goals?
(you have goals, right?)
13. Is your design looking
dated or off brand?
Are you meeting conversion goals?
(you have goals, right?)
Does your site scale?
14. Is your design looking
dated or off brand?
Do your analytics
make you cry?
Are you meeting conversion goals?
(you have goals, right?)
Does your site scale?
15. Is your design looking
dated or off brand?
Do your analytics
make you cry?
Are you meeting conversion goals?
(you have goals, right?)
Does your site scale?
Are you hearing
complaints from
users or staff?
16. Is your design looking
dated or off brand?
Do your analytics
make you cry?
Does your UX
just suck?
Are you meeting conversion goals?
(you have goals, right?)
Does your site scale?
Are you hearing
complaints from
users or staff?
17. Is your design looking
dated or off brand?
Do your analytics
make you cry?
Does your UX
just suck?
Are you meeting conversion goals?
(you have goals, right?)
Is your site optimized
for devices/mobile?
Does your site scale?
Are you hearing
complaints from
users or staff?
18. Is your design looking
dated or off brand?
Do your analytics
make you cry?
Does your UX
just suck?
Are you meeting conversion goals?
(you have goals, right?)
Is your site optimized
for devices/mobile?
Does your site scale?
Are you hearing
complaints from
users or staff?
Do your social channels get more
traffic /engagement than your site?
19. Is your design looking
dated or off brand?
Do your analytics
make you cry?
Can users easily find
the content they want?
Are you hearing
complaints from
users or staff?
Does your UX
just suck?
Are you meeting conversion goals?
(you have goals, right?)
Is your site optimized
for devices/mobile?
Does your site scale?
Do your social channels get more
traffic /engagement than your site?
20. Is your design looking
dated or off brand?
Do your analytics
make you cry?
Does your UX
just suck?
Are you meeting conversion goals?
(you have goals, right?)
It’s time to ACT!
Can users easily find
the content they want?
Are you hearing
complaints from
users or staff?
Is your site optimized
for devices/mobile?
Does your site scale?
Do your social channels get more
traffic /engagement than your site?
21. Ok, so now what?
•Do research
•Set goals
•Identify/validate audiences
•Define scope
•Pick the appropriate solution
22. Ok, so now what?
Do research
•
•
•
•
•
Stakeholder interviews
User testing
Analytics trends
Mobile stats
Competitors
23. Ok, so now what?
Set goals
•
•
•
•
•
Site traffic
Audience engagement
Content
Social media
Brand alignment
24. Ok, so now what?
Identify/validate audiences
•
•
•
•
Site survey
User interviews
Contextual inquiry
Stakeholder interviews
25. Ok, so now what?
Define scope
•
•
•
•
•
•
Commit to budget
Commit to timeline
Identify resources
Be realistic
Define comfort level with risk
Oh, and…
AMY: Out adventure beginsEve: About choose yoru own
EVE: As kids, we had choose your own adventure booksExplain how they work briefly
EVE: Talk about how we loved how “interactive” they were
AMY
AMY:Complexmaps of actions
EVE: As adults, we’re still having interactive adventures (especially if you work on the web)One of the biggest is trying to determine the next chapter of your website
EVE: Meet our Hero!Web managerSocial media managerDirector of web strategyContent manager?CIOsmall org“Webmaster” – still some have!Small org that relies on one persont o do all the heavy liftingCommunications DirectorDigital comm manager
EVE: Why and whatIdentifying the problemsGET READY FOR THE JOURNEY
AMY: Do reveal one at a time
Do reveal one at a time
Do reveal one at a time
Do reveal one at a time
Do reveal one at a time
Do reveal one at a time
Do reveal one at a time
Do reveal one at a time
Do reveal one at a time
AMY
EVE: We know you need to do something?How do you figure out WHAT and HOWDiscovery workScope setting!Do this work ahead a timeWhen you are talking with vendors, you have soe background info to make an informed decision
AMY: Walk through what types of research
EVE: Walk through types of goals and engagement metrics to setBounce ratesImprovementCalls to action: list signups,donations,
AMY: Walk through how to get audiences in line“the more you know”
EVE: Walk through how to set scope to pick the right direction
EVE: AND always keep your eyes open for ogres and other monsters who want to thwart your quest
EVE: How do you make the right decision? Lets start down the path on the way to… ADVENTURE!
AMY:SOMETIMES EASYDid reseaxhAnalytics are off the chart for mobileCompetitors are all responiveSite structure is solidAnd we like the designYou take RETROFIT
Add hero
AMY
and yes, we just added responsive to their existing template, it only fires on screens below 960px or non-IE tap devices. Slideshow goes to static imagehttp://hks.beaconfire.us/
and yes, we just added responsive to their existing template, it only fires on screens below 960px or non-IE tap devices. Slideshow goes to static imagehttp://hks.beaconfire.us/
and yes, we just added responsive to their existing template, it only fires on screens below 960px or non-IE tap devices. Slideshow goes to static imagehttp://hks.beaconfire.us/
ACC had built the site built internally with all required pieces, including Registration. However they did not have the talent to allow for Responsive. ACC 12 was launched without Responsive/Mobile optimization, so they were looking for a vendor that would be able to help with that on ACC 13from a users perspective, their metrics showed that most of their conference attendees used desktop interfaces to initially register for the Conference only,and then used mobile interfaces to track sessions from that point on, and of course mobile devices while attending the Conference itself - so they had a clear need
ACC
ACC
AMY
AMY
Hero up against in this quest
EVEWhat problemLow enaggeenntHeavy duty recuipiesNot enticingConsumer siteTied into brandUPDATE THE IMAGE
Eve talk, Amy add
EVE: Repositioning of the brandChanging how people view unionsSignificant issues with navWanted to pull sites together in a way that made it easier to updateUnified vison of the siteBlog & social media elevationList building
AMY: Start set up for the refreshRetro fit is east, full redesign is hard – what if you’re inbetween?
And when the scope is fuzzzy…..
Who knows where youll end upRefineing requirements
AMY: Retro fit is east, full redesign is hard – what if you’re inbetween?
AMYCant chart out this path
EVE: Important to have done intial research so they can navigate the dark scary forestClerarly identify what they need to accomplishAdd ogre!
Doesn’t mean theres not a way outWhen budget and time line tight, we can deliver. Just need to defineAdd hero?
Replace with screenshot form iMac
Beaconfore after
Beaconifire before
AMY
We should make a couple questions up and pretend that they’ve come in. Or, more genuinely, we could say… “One question we frequently get from our clients – or on sales calls”… but we should have a couple of those in our back pocket(s).How do you know which approach is right for you?What if we want to do part of the work (design / dev) internally?What’s the typical budget for each approach (save this. If anyone is listening, this will probably be the first question they will have)