Planning production

1. z
Planning Production
– Lifestyle Food
Magazine's
-Eve Ryan
 2 Food magazine ideas:
 Healthy/savory
food/meals/snacks
 Feel good/sweet food – the
diet/healthy/vegan options
etc.

2. z
z
Brief 3:
Magazines and
online
Requirements of
the brief:

3. z
Examples/inspiration
from other magazines:
 Healthy food
 Feel good food
 Snack attack
 Vegan food
 Sugar free / gluten free / low
calories

4. z
Target audience – aspirational - 16 -
25 years old
 Healthy food magazine (#1) - audience aspire to make healthy meals
- recipes for breakfast, lunch and dinner – using healthy ingredients
to improve or maintain a healthy lifestyle
 Feel good food magazine (#2) - audience aspire to enjoy
stereotypically 'unhealthy' food such as sweet snacks, cakes,
puddings etc. - this magazine will allow them to still have these but in
a healthier way/lifestyle for example : vegan, low calories, less sugar,
natural, food supplements, alternatives
These ideas will appeal to my target audience because they are
young and aspire to stay fit and healthy – it is almost a trend in
this age group to work out and eat healthy. In 2022 currently there
is a rise in veganism in younger people for healthy and moral
reasons and it has almost become an expectation for more and
more places to cater for a variety of groups. Alternate options are
popular now.

5. z
Inspiration – Covers
• There is almost always a model featured somewhere on
the cover - people like people
• The food is either the main Image with a chef etc in the
bottom of the cover
• Or the opposite – the chef/model is the main image and
there is pictures of food framed at the bottom

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More Covers

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Issue, date and price always in top left
corner – usually small text

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Common barcodes
used
 Barcode A is more commonly
seen and is can be pointing up
or sideways.
 Barcode B is the other type of
code seen – more square facing
the front
 Barcodes always seen along
the bottom – sized the same
and in line with other images of
food etc.
A
B

9. z
Pictures from other food magazines (for inspiration)

10. z
MY OWN
PHOTOS -
Savary

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15. z
MY OWN
PHOTOS – Feel
good Food

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Include people in photos
 Different mis en scene Photos in different location, Different costume, different people -
e.g. Model holding a bowl or spoon with chocolate on nose or posing with
kitchen utensils
 Different social groups – at least/only 2 e.g. Gender-male/female -
 Contents – male and female

21. z
People in photos e.g.
inspiration

22. z
People in photos -
inspiration
Click to add text

23. z
Inspiration
My own
photos:

24. z
My own picture –
young male chef

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My own pictures – young female chef

26. z More of my own pictures – with models

27. z
I can apply all the Codes and Conventions I have analysed to my magazine, but I am going to
specifically aim the magazine towards my target audience – 16-25 year olds in the sense of a healthy
lifestyle.
Side Note of ideas – young people in modern times often look for aesthetic looking food to post on
social media, more vegan options have started trending, its become popular to eat health, many
students will also need a helping hand in this area.
Here is the image used for
New York Times
Magazine(2014 Food Issue –
Eater)
This is the August
2020 issue of a
food magazine put
out by the brand
'Your Teen' -
encouraging teens
to venture into the
kitchen more
I could also take a magazine in
this style and format and put my
own spin on it in order to target its
content and ,obviously cover,
towards younger people (16-25).

28. z
Could have a drinks
section ?
 My own photos
 Appeal to young people (target audience)

29. z
 Product 2 (Website) 150 - 200 words
 a) Restate (very briefly) your audience.
 b) List some of the codes of conventions of existing media within your genre.
 c) Explain how you intend to use, develop of challenge these conventions.
 The four areas of the media theoretical framework (below each are questions that might help):
 MEDIA LANGUAGE
 - What ideas do you wish to convey?
 - What will your product/s look like?
 - How will it/they be constructed in order to convey the ideas you wish to convey?
 MEDIA INDUSTRY
 - How will your product be used to generate revenue?
 - What is its purpose?

 MEDIA REPRESENTATION
 - What social groups will be presented in your productions?
 - What will you say about those social groups?
 - Why do you want to say this?

 MEDIA AUDIENCES
 - Who is the intended audience?
 - What do you want them to think?
 - How are you manipulating the other elements to appeal to your audience?

 5th: Answer the final question, drawing together all the ways that you will make the two products reference each other.
 How do you intend to link your media products to demonstrate your knowledge and understanding of the digitally convergent nature of
your media production? (approx. 100 words)

30. z
Brand name ideas
(cross-media
convergence
between the two
covers)
• Fabulous Flavors or Fabulous Food – brand
name – can have multiple
different versions/magazines e.g.
• Flawless flavors
• Clean Cuisine
• On both magazines include a call to action –
to the website – QR code and web address
– perfect cross media convergence use
• Within this e.g. - you could have
an exclusive interview/content - use
same person as link – or use the same
model on magazine covers as on website
• An interview with the chef or a video
of someone making the meal or recipe –
youtube style video

31. z
Possible tagline ideas
 'take a bite out of hunger'
 'wake up your taste buds'
 'food to put you in a good mood'
 'fulfil your comfort food cravings'

32. z
Contents page ideas :
Have sub-titles/sections relating to students aged 16 – 25
• Healthy food
magazine
• Healthy meals
• Meals for 1
• Meals for 2 (room
mates)
• Student food
• Quick
• Cheap
• Study Snacks
• Vegan
• Side dishes/salads?
• Unhealthy made
healthy (feel good
food)
• Student food
• Quick
• Cheap
• Study Snacks
• To share
• Takeaway at home
• Vegan
• Low carbs
• Low sugar
• Low calories
• To energies
• Drinks – smoothies
More ideas:
Pasteris and cakes –
made healthy –
magazine (example for
feel good food lifestyle
magazine)
• Italian
• French
• Japanese
• English

33. z
Social groups
 I have a young half Italian model – we will be cooking cuisine
leading back to his (e.g. Italian) roots
 young male model
 Young female model
 Possibly include French cuisine
 British cuisine
 Japanese cusine

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Contents page
inspiration
 Lines are common
 Same sized images
 Structured and ordered
looking
 Heading and small font
text
 Even amount of image
to blocks of text (copy)

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Contents page inspiration
• Other content pages include one big image as the background and
ordered smaller instruction looking text down the side/creating a margin
around the main image

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Contents/producer/featured People –
Inspiration - (contents page)

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Double spread page
inspiration