This document discusses sustainability and green practices in the Sri Lankan tourism industry. It identifies some of the key issues, such as balancing infrastructure development with environmental preservation, and increasing pressure from foreign entities. It also summarizes the approaches of several academics to addressing these issues, such as strengthening government and private sector cooperation, and implementing more effective green communication strategies.
6. • Preservation Vs Infrastructure development
infrastructure development can lead to negative
environmental consequences.
• How much development, at what cost?
7.
8.
9. • Banerjee, S.B (2003) argues –
– “…..now a corporate discourses on
sustainability produce an elision that
displaces the focus from sustainability to
sustaining the corporation through ‘growth
opportunities’ …......….”
Source : Banerjee, S.B (2003), “Who
Sustains Whose Development? Sustainable
Development and the Reinvention of Nature”, Organization Studies 24(1): 143–
180
10.
11. The Issues
• Increasing pressure from foreign
entities
14. • Shiva (1991) argues –
– “…….universalized scientific discourses of the
environment tend to ignore local cultural
differences and environmental relations while
masking neo-colonial modes of development in
which ‘global’ environmental problems create the
moral base for green imperialism…..”
Source : Shiva, V (1991) ‘The violence of the Green Revolution’
15. • Menon (1997) identified
– in response to environmental concern of many
companies as typified by the establishment of
specialist environmental functions……public
relations begins to play a bigger role in a firm’s
marketing communications strategy to allay public
concerns to mollify interest groups and regulatory
agencies
Source: Menon, A. and Menon, A. (1997), “Enviropreneurial marketing strategy: the emergence
of corporate environmentalism as market strategy”, Journal of Marketing, Vol. 61, pp. 51-67.
19. 4. Why not a Corporate Social Responsibility
Lobbying Nexus
20. Complex governance structure within the Sri Lankan context
1. Sri Lanka Tourism Development Authority (SLTDA)
2. Sri Lanka Tourism Promotion Bureau (SLTPB)
3. Sri Lanka Tourism Convention Bureau (SLTCB)
4. Sri Lanka Institute of Tourism and Hotel Management (SLITHM)
21. Why not a Corporate Social Responsibility Lobbying Nexus
Source: ‘Capitalist globalization, corporate social responsibility and social policy’ -Sklair, L and Miller,M (2010)
Strengthen capacity of government, private sectors and NGOs to effectively use
tourism as a tool for sustainable development.
22. 4. A more effective Green Communication
Strategy
23. • Walley and Whitehead (1994) and Shelton
(1994) mentions
– that green strategies can become progressively more unpalatable for
all but the most environmentally committed companies.
• Peattie and Crane(2005) says a successful
green marketing campaign must be ,
Starting and focusing on the customer and not the firm
Having a long-run ‘brand building’ perspective
involves full use of all the company’s resources and not just temporary roles
innovative
focus beyond current consumer needs
Sources:
•Peattie, K Crane, A 2005, “Green marketing: legend, myth, farce or prophesy?”, Qualitative Market Research: An
International Journal Vol. 8 No. 4
•Walley, N. and Whitehead, B. (1994), “Its not easy being green”, Harvard Business Review, Vol. 72 No. 3, pp. 46-52.
24. • Hewawasam, B & Abeysekara, N (2010)
identified Sri Lankan consumers based on green
consumption patterns-
• Green Unaware
• Green Incapable
• Anti-Green
• Green Contributor
• Green Rebel
Source :Hewawasam, B & Abeysekara, N (2010) "Offsetting the green guilt or bargaining for cheapest; Discourse of green
consumption of develop and developing world of customers”, University of Kelaniya
we are witnessing changes , 1 st time in sri lanaka more than 700k visitors ,
Suctainability has gotten a new difinition – its about sustaining your business not the environ ment
In an industry like this the international perspective is vital and essteial art fo the bsuiness
are making people more aware of the concepts of why we need greenens and sustanability
There are many exmaple like this ,now people infuenced by these new wave media think twice before their visiist, they look at whethet the conutry cares about the environment ..
As thie author says… now greeness has become – mission critical , a competiitve necesisty
Some companies have spalist roles inthem to do this job
Variosu awarding bodies , cosumers are also confused as to who really cares about grennesses as ist has now become a part of cycle of competition
What we see is there are no break fix solutions , we can have approaches
Reblizous approach to all this , it has been done before ..wther firms in the inudtry form something like this to form collaition against what they want from them govenrment bodies and well has a one single branded coutry to the world..now we have 4 bureos with 4 charimans