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George Brown Presentation

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George Brown Presentation

  1. 1. Startup Marketing 101 How to market when you have no money
  2. 2. What is a startup?
  3. 3. What people think it looks like:
  4. 4. What you think it looks like: They all love me. I’m a genius smirk.
  5. 5. What it actually is:
  6. 6. 100X MORE Marketers ruin everything. - Gary Vaynerchuk Google Ad for “Wine” 1997 = $.10 per click Google Ad for “Wine” 2014 = $10 per click
  7. 7. So where’s my channel?
  8. 8. $500 to use • You sell a really nice, handcrafted watch • Goal: get new customers • Ideas? • Google Ads • Facebook Dark Posts • Instagram
  9. 9. Idea #1: Google Ads
  10. 10. Idea #2: Facebook Dark Posts
  11. 11. Idea #3: Instagram Pre-vetted Eyeballs
  12. 12. Test it. ABT: Always be Testing
  13. 13. Experiment chart Experiment Estimated Impact Cost Time Google Ads 10 New Customers $200 1 day Facebook Dark Posts 10 New Customers $150 1 day Instagram 10 New Customers $150 1.5 days
  14. 14. Experiment results Experiment Cost Estimated Impact Actual Results Google Ads $200 10 New Customers $100/2 New new customer Customers Facebook Dark Posts $150 10 New Customers 10 New Customers Instagram $150 10 New Customers $10/new customer 20 New Customers $7.50/new customer
  15. 15. Caveat You have a great product. Word of mouth always wins.
  16. 16. Thanks for listening! @etang20 eva@opencare.com

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