"Creativity, Culture & Innovation, finding new links" ID Campus by T.Froehlicher, HEC Management School University of Liege more: www.hec.ulg.ac.be/pointes-d-excellence

1. Creativity, Culture & Innovation, finding
new links
T. Froehlicher, HEC Management School
University of Liege

2. Creativity, Culture, Innovation,
Creative ability development, Educational Challenge ?

3. Knowledge InnovationCreation
Market
Individuals Networks - Communities Projects - Organizations
The social dynamics of creation,
(P. Cohendet & L. Simon, MosaiC/HEC Montreal)

4. Information society
Knowledge based society
Creative Society
Industrial Society
Productive Efficiency Creative Intensity
Towards a Creative Economy
(P. Cohendet & L. Simon, MosaiC/HEC Montreal)

5. Creative & Cultural Industries
“institutionalization”
• “Creative industries, such as music, entertainment
and fashion, are driven … not by trained
professionals but cultural entrepreneurs who make
the most of other people’s talent and creativity.”
(C. Leadbeater)
• According to the United Kingdom’s Department of
Culture, Media and Sport are “those industries that
are based on individual creativity, skill and talent.
They are also those that have the potential to create
wealth and jobs through developing intellectual
property. ”

8. 6 sources of inspiration
for a vast reform of higher education in Finland
• Beyond creative industries: design thinking
(Brown - IDEO, Sotaama, …)
• T-shape organizations & creative workers
(Florida, Hamel,…)
• Open innovation & “cluster attitude” (Van
Hippel, …)
• Human-centric design & designing new usages
• Living lab for daily experimentation (Co-
design)
• Bump & connect, a new innovation triangle

9. Cox Review of Creativity in Business
November 2005 (+ lessons from …)
• “I believe that there is an opportunity for
some universities to go further, running
masters programmes that bring together the
different elements of creativity, technology
and business… I therefore recommend that
centres of excellence be created that
specialise in such multi-disciplinary
programmes encompassing both
postgraduate teaching and research.”

10. Definitions (Cox Review)
• Creativity is the generation of new ideas
• Innovation is the successfull exploitation of
new ideas, the process that carries them to
new products, services, new ways of running
an activity
• Design is what links creativity and innovation.
It shapes ideas to become practical and
attractive propositions for users

11. ID-Campus (Liege)