21-22 February 2017, Thematic campaigns

1. TITLE OF
PRESENTATION
Subtitle
Name Presenter
EVENT WITH A RATHER BIG NAME 20XX

2. Thematic campaigns
• annual overarching thematic campaigns
• focus and strengthen the communications that support our work
What and Why
Title here
CC BY-SA
1. Highlight availability for reuse
2. Improve quality of data
3. Highlight the unique nature of Europeana content
4. Demonstrate value to stakeholders

3. Thematic campaign
• 2018 = Migration: European Year of Cultural Heritage
• 2017 = Words and Text
All about words
Title here
CC BY-SA
1. Online and Social Media
2. Focus = active engagement with Libraries and Archives
3. Highlight existing content & collecting some specific high quality text
4. Show content is broader than visual images.

4. Thematic campaign
• Positioned under the #AllezCulture umbrella: #AllezLiterature
• Active participation of Institutions
• Involving the Members Council #AllezCulture working group
• 4 consecutive phases
• Genres: Letters - specifically Europeana 1914-18 love letters and diaries - letters; Poetry; and Books.
• Link to external milestones
•
Key elements
Title here
CC BY-SA
1. Valentine’s Day (14 February)
2. World Poetry Day (21 March) and
3. World Book Day (23 April)

5. Thematic campaign
2017 Timeline
Title here
CC BY-SA
• Preparatory phase: Dec-March
• Define theme: by Feb 2017
• Develop & finalise campaign elements: Dec to Feb
• Reach out to Members Council: Members council meeting Feb 2017
• Reach out to institutions: February 2017
• Campaign runs: in four phases from mid Feb -–into Autumn 2017.
Launch: 14 Feb 2017
Phase 1: 14 Feb – 23 March 2017
Phase 2: 23 March – 21 April 2017
Phase 3: 21 April – end May 2017
Phase 4: August to October 2017

6. What role can the Members’Council play in
#AllezLiterature?
Title here
CC BY-SA
Woman Reading a Letter | Johannes Vermeer
1663, Rijksmuseum
Netherlands, Public Domain

7. 21 October 2015