1. CARARE: putting Europeana on maps
“Funding Digitization: can accessible cultural heritage fuel
social and economic growth?” Dublin, 21st June 2013

2. I’ve been thinking about
maps, culture, tourism and economic
growth
CARARE is a best practice network including national
heritage agencies and organisations

3. major cultural heritage monuments are on maps
ten years ago we all used paper maps to explore local areas

4. people like to go off the beaten track and find
hidden treasures
sustainable tourism: generating employment for local people

5. tourism is changing
using printed guidebooks is going out

6. these days we all go online for pre-trip planning
and to make bookings

7. heritage tourism has never been
more important for our economy
tourism, culture and heritage estimated as 9% of
the UK’s GDP, June 2013

8. support for local heritage sites
data and locations of local sites provided to CARARE
Europeana API – allows virtual access to our heritage

9. by Garry Knight, London (CC-BY-SA-2.0)
we use mobiles to get information about the
place where we are…

10. by US Government [Public domain], via Wikimedia Commons
GPS and location data can be linked to
Europeana data

11. revealing cultural treasures
Kulturarv – an open source augmented reality app based
on data from the Danish Cultural Heritage agency

12. CARARE map: 2 million
heritage sites
http://carare.eculturelab.eu/

13. with real-world coordinates
CARARE map for Denmark based on the national register of
cultural heritage monuments
http://carare.eculturelab.eu/

14. a local guide at your finger-tips
CARARE map is available for both desk-top and tablets

15. the route-planner helps tourists explore the local
heritage
includes links to Europeana content items

16. map data: fueling developments by the creative
industries
Monuments in Poland: an android application which uses GPS
data from the National Heritage Board of Poland

17. Photo: Muzeum Żup Krakowskich w Wieliczce
supporting cultural tourism and education

18. mapping creates jobs and drives global
economic growth (Google, Jan 2013)
digital mapping has become an integral part of how
we live and work

19. investments in geo services has huge potential to
fuel growth, creativity and underpin education
CARARE map #AllezCulture

20. kate.fernie@mdrpartners.com
CARARE map: http://carare.eculturelab.eu/
http://www.carare.eu