European Planning Conference Prague 2014, Ivan Tanic Bruketa&Zinic Zagreb, Strategic planner self help guide

1. PLANNING
CONFERENCE
PRAGUE* video and sound links are inereted in to PDF

2. Bruketa&Žinić OM

3. Bruketa&Žinić

4. BRUKETA-ZINIC.COM

9. MMIXXCXV

14. SOONERORLATER

15. EVERYONECOMESTOUS

16. http://bruketa-zinic.com/2011/01/11/cows/
ONEOLDAD

17. ONENEWAD

18. CLIENT
AGENCY
CHENNEL
CHANNEL
CHANNEL
media
buyer
digital
media
buyer
AGENCY
AGENCY
DIGITAL
AGENCY
FRAGMENTED
MEDIA
MODEL

19. brand
brand
brand
brand
agency
agency
digital
agency
media
buyer
digital
media
buyer
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
PERSONAL
MEDIA
MODEL

20. TV AD WOBLLER
IMAGE HARD SELL
BRAND PERFORMANCE
STORYTELLING
SOCIAL CURENCY
REAL TIME ADVERTSING
CONUSMER SURVALIANCE

22. FORTUNETELLING

23. DIGITALIMPRINT

25. DATA
VS.
INSIGHTS
DATA
INSIGHTS
Vs.

26. I N S I G H T
SUGGESTIONS
CON CLUSIONS
I N F O
D ATA
AGENCY
PERSPECTIVE

27. INSIGHT
SUGGESTIONS
CONCLUSIONS
INFO
DATA
CLIENT
PERSPECTIVE

28. HUNGRY?

29. DATA

30. BIGDATA

31. STRATEGICPLANNING

32. THRILL

34. DON’T USE TEMPLATES

35. USE BOXES

36. WHAT’S
THE BEST BRIEF
EVER WRITTEN?

37. BREIF

38. DON’T WRITE BRIEFS

39. WRITESPEECHES

40. :)

41. Ivan Tanić
Strategic Planner
ivan@bruketa-zinic.com
www.bruketa-zinic.com