2013 Ipsos-Europ Assistance holiday barometer_report

13ème édition
Barometer: Europeans’ holiday
plans and concerns
Presentation of findings
May 30th, 2013
© 2013 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and
may not be disclosed or reproduced without the prior written consent of Ipsos.
2013 Edition
Ipsos Public Affairs contacts
Fabienne SIMON
+33 (0)1 41 98 92 15 / fabienne.simon@ipsos.com
Austragésila EVORA
+33 (0)1 41 98 93 51 / austragesila.evora@ipsos.com
Attention: Europ Assistance
Philippe MOUCHERAT
+33 (0)1 58 34 23 82 / pmoucherat@europ-assistance.com
Aurélia SZYMANSKI
+33 (0)1 58 34 23 60 / aszymanski@europ-assistance.com

A research set-up that is…
1. European
Nationally representative samples interviewed by phone
2. Barometric
The existence of past barometers enables major trends to be outlined and
emerging trends to be spotted
3. With the objectives of…
evaluating departure intentions of European nationals;
exploring their motivations, desires, plans in terms of destination and type of stay;
understanding how holidaymakers decide on and prepare these holidays;
and measuring the level of concern, sensitivity to risks and their coverage.
Ipsos for Europ Assistance – Barometer of Europeans’ Holiday Plans and Concerns - 2013
2

• The study was conducted from February 11 to March 23, 2013.
• The study was conducted among a sample of 4,048 people living in Europe, with
an even split across the following seven countries:
France
Spain
Belgium
Austria
UK
Germany
Italy
Nationally representative samples of each country's population, aged between 18
years and over, constituted using the quota method (gender, age, profession of
head of household after stratification by region and by size of agglomeration).
Methodology
This rapport was put together in compliance with the international norm ISO 20252 “Market research, social and opinion studies”
• The interviews were conducted by phone, at the interviewees' homes, based on
contact lists taken randomly from phone directories.
3

Contents
1. Europeans are facing a lasting crisis that is casting doubts on their
plans to go on summer holiday
2. Holiday organisation is more controlled, notably thanks to the Internet
3. Europeans’ motivations remain identical: holidays by the seaside and a
need for rest… sun worshipping has some fine days ahead
4. The level of fear regarding holidays has dropped slightly
5. A century of tourism: feedback on the developments of the last 50
years and the desires for the half-century to come
6. Country sheets
4
p. 5
p. 20
p. 32
p. 52
p. 66
p. 79

Europeans are facing a
lasting crisis that is
casting doubts on their
plans to go on summer
holiday
Departure plans are registering a record drop
Geographic disparities are clearly defined in line with the
economic reality
Within this context, holidays are a budget item that
Europeans are saving money on
Leading to a holiday budget that is stagnating in the Euro
zone
1

In 2013, Europeans’ plans to leave on summer holiday are registering
a new record drop
Intentions to go on summer holidays 2013 54%
Compared to 2012: - 4 points
Compared to 2011: -12 points
6
So in the space of two years, another 1 out of 8 Europeans is giving up on leaving
on summer holiday

Yes and you plan to leave
several times
Yes and you plan to leave just
once
No
NSP
“YES”
54% (-4)
“YES”
54% (-4)
Base : All (4048 respondents)
Do you intend to go on holiday this summer, that is to say between June and September inclusive?
Single answer
In 2013, Europeans’ plans to leave on summer holiday are registering
new record drop
(-4)
7

NSP : 4%
Single answer
Yes and you plan to leave
several times
Yes and you intend to leave
just once
« OUI »
This drop is concentrated on “single” departures which are dropping
for the first time, with a growing number of Europeans even giving up
on going away once
8

“YES”
Geographic disparities are clearly defined:
Spain and Italy are registering a downward trend for the second year in a row. France and
Belgium, which were spared last year, are lagging this year, the situation in Germany and
Austria is stabilising, while the UK has come out fairly well
9
20132008 2009 2010 2011 2012
France (-8)
Germany
UK
Spain (-9)
Italy (-10)
Belgium (-10)
Austria

All
n=4048 n=515 n=500 n=520 n=500 n=501 n=1001 n=511
Yes, and you plan to leave
several times 17% 17% 13% 26% 6% 18% 16% 22%
2012 17% 15% 15% 26% 10% 18% 16% 18%
2011 25% 20% 16% 33% 26% 37% 14% 22%
2010 21% 19% 13% 34% 13% 25% 19% 18%
2009 21% 15% 14% 37% 18% 23% 18% 18%
Yes and you plan to leave only
once 37% 45% 39% 30% 36% 35% 33% 35%
2012 41% 54% 39% 25% 41% 45% 44% 40%
2011 41% 48% 44% 28% 39% 41% 47% 42%
2010 43% 49% 46% 30% 46% 46% 44% 43%
2009 43% 51% 42% 27% 43% 53% 46% 44%
“YES” 54% 62% 52% 56% 42% 53% 49% 57%
2012 58% 70% 55% 51% 51% 63% 59% 59%
2011 66% 68% 60% 61% 65% 78% 61% 64%
2010 64% 68% 59% 64% 59% 71% 63% 61%
2009 64% 66% 56% 64% 61% 76% 64% 62%
No 42% 34% 46% 38% 57% 40% 47% 42%
DK 4% 4% 2% 6% 1% 7% 4% 1%
Base : All
Geographic disparities are clearly defined: at present, a majority
of Spaniards have given up on leaving on summer holiday
10

2012/2013
Evolution
=
+1
+1
+1
-1
=
=
None of that: 19%
Don’t know : 6%
So summer holidays are still logically an item on which Europeans
are saving or will be saving money
Among the following expenditures, please tell me which ones you currently have reduced or intend to reduce in the
coming months intend to reduce in the coming months?
“First”
11

Ensemble
n=4048 n=515 n=500 n=520 n=500 n=501 n=1001 n=511
Clothing 17% 20% 13% 12% 20% 23% 12% 17%
2012 17% 17% 14% 12% 20% 24% 16% 17%
Games / IT and cultural goods 15% 21% 12% 8% 8% 24% 10% 13%
2012 14% 19% 13% 6% 12% 22% 16% 10%
Holidays 14% 7% 10% 16% 23% 18% 10% 8%
2012 13% 10% 8% 14% 20% 17% 13% 12%
Outings / leisure activities 12% 12% 6% 15% 20% 17% 10% 4%
2012 11% 12% 6% 9% 23% 12% 15% 5%
Transportation / car 9% 11% 11% 9% 3% 6% 6% 12%
2012 10% 12% 11% 10% 5% 8% 7% 10%
Food 4% 5% 5% 5% 3% 2% 5% 5%
2012 4% 5% 4% 7% 2% 1% 3% 5%
Health 1% 1% 1% 2% 1% 1% 1% 2%
2012 1% 0% 1% 1% 1% 1% 1% 1%
“First”
So summer holidays are still an item on which Europeans are or are
going to save money
Among the following expenditures, please tell me which ones you currently have reduced or intend to reduce in the
coming months
12

You will make some savings
47% (+2)
47% (+2)
Indeed, Europeans are reaffirming the fact that holidays rhyme
more with monitoring of spending…
Which of the following statements best suits your opinion?
Nowadays, in a period of crisis, summer holidays are an expenditure item…
You definitely don’t want to save on
On which you will make slight
savings
On which you will make
significant savings
Which you will stop
None of these
Don’t know
(-2)
(+2)
(=)
(+1)
(-1)
(=)
13
Limited savings + significant savings

… and that is also the case for those planning to leave on
summer holiday
You definitely don’t want to save on
On which you will make slight
savings
On which you will make
significant savings
Which you will stop
None of these
Don’t know
(-2)
(+4)
(+1)
(=)
(-1)
14
Base : Those planning to go on holiday this summer (2133 respondents)
58% (+5)
58% (+5)
Limited savings + significant savings

58% (+5)
71% (+12)
67% (+5)
57% (+1)
52% (=)
51% (+1)
51% (+5)
44% (+2)
Base : Those planning to go on holiday this summer (2133 respondents)
You will make
some savings
You will make
some savings
Europeans are reaffirming the fact that holidays rhyme more
with monitoring of spending
ALLALL
You definitely don’t
want to save on
On which you want to
make slight savings
On which you want to
make significant savings
Which you
will stop None of theseDon’t know
15

Leading to an average budget that is stagnating in the euro zone
2 100 €
Average budget for countries
in the euro zone:
- 4€
- 0.2%
Compared to 2012:
Compared to 2012:
2 242 €
Average budget for the 7 countries
+ 117€
+ 5.2%
16
Spain, Italy, France, Belgium, Germany and Austria
Previous countries in the Euro Zone and the UK

Leading to an average budget that is stagnating in the euro zone
Italy (+71€)
Austria (+325€)
Germany (-129€)
Belgium (+101€)
France (+28 €)
Spain (-256€)
UK(+570€)
What is the total budget you intend on allocating to your 2013 summer holidays (when you add up transport,
accommodation, food, leisure activities, etc.?
Base : to people claiming that they are going on holiday in summer 2013 (2133 respondents)
* Exchange rate 2013 : 1€ = 0.853 £
Exchange rate 2012 : 1€ = 0.832 £
17
In €uroIn €uro
Open-ended question

An average budget that is stagnating in the euro zone
All
EURO
ZONE
n=2133 n=1842 n=320 n=262 n=291 n=211 n=265 n=490 n=293
Average budget 2 242€ 2 100€ 2 140€ 2 343€ 2 803€ * 1 607€ 1 761€ 2 508€ 2 505€
Rank - - 5th 4th 1st 7th 6th 2nd 3rd
Change cf. 2012 +117 € -4 € +28 € -129 € +570 € * -256 € +71 € +101 € +325 €
Change cf. 2012 (in %) +5,2 -0,2 +1,3 -5,5 +20,3 -15,9 +4,0 +4,0 +13,0
2012 Average budget 2 125€ 2104€ 2 112€ 2 472€ 2 233€ 1 863€ 1 690€ 2 407€ 2 180€
Base : To people claiming they will leave on holiday
in summer 2013
18
* Exchange rate 2013 : 1€ = 0,853 £
Exchange rate 2012 : 1€ = 0,832 £
Open-ended question

Europeans are facing a LASTING crisis that is casting doubts on
their plans to go on summer holiday
After years of adaptation and adjustments to preserve their holidays, a growing share of
Europeans are now having to give up on them: 54% claim that they will go on holiday this
summer, i.e. 4 points less than in 2012 and 12 points less than in 2011.
Departure plans are generally on a downward trend everywhere, but at different rhythms
according to country:
Hence Spain and Italy have experienced heavy drops since 2011; and this year, a majority of
Spaniards are now giving up on going on summer holiday (57%);
France and Belgium are also observing a downward trend but which follows on from a period of
near-stagnation last year. The French are therefore still the Europeans with the highest level of
intention to leave on summer holiday;
In Germany and Austria, the situation seems to be stabilising after the drops recorded last year;
And the UK for its part is going it alone, with a rise in plans to go on holiday.
These intentions seem to be affected by the local economic and social context, as can be
observed with Spain, which counts an unemployment rate of 26.3%, or Italy where it is
11.6%.
19

Holiday organisation is more
controlled, notably thanks
to the Internet
2
The Internet, the tourism development of the past 50
years most recognised by Europeans
Internet use has quickly become generalised
Holidays are still organised in advance and “a la carte”
The social networks, a new tool for holidaymakers?

For each of the following travel/holiday developments that has occurred since the 1960s, would you call it a significant
improvement for yourself or people such as yourself?
The Internet, the tourism development of tourism of the past 50
years most recognised by Europeans…
21
48%
of Europeans consider the possibility of organising their holidays
via the Internet during the holidays to be a highly significant
improvement.

For each of the following travel/holiday developments that has occurred since the 1960s, would you call it a significant
A development appreciated in all countries
22
44%
The possibility of organising your holidays via the
Internet
Is highly significant for…
48% 49%
46%
53%
44%
49%48%
n=4048 n=515 n=500 n=520 n=500 n=501 n=1001 n=511
ALLALL

All
n=4048 n=515 n=500 n=520 n=500 n=501 n=1001 n=511
The option to plan holidays online 48% 44% 48% 49% 46% 53% 44% 49%
The development of air transport 43% 33% 41% 46% 47% 52% 39% 41%
The fact of being insured, assisted and
protected in the event of any problems
while on holiday
37% 34% 36% 36% 45% 35% 43% 35%
The chance for more and more people
to go on holiday
35% 30% 34% 36% 41% 36% 35% 35%
The option to travel more often 33% 26% 36% 34% 35% 34% 31% 33%
The lower cost of travel and holidays 29% 24% 22% 30% 43% 32% 34% 20%
For each of the following travel/holiday developments that have occurred since the 1960s, would you call it a significant
“Highly
significant”
A development appreciated in all countries
23

Don’t know: 4%
Base : To people claiming they will leave on holiday in summer 2013 (2133 respondents)
Internet as a privileged tool for booking your holidays: a
habit that has quickly become generalised
By directly visiting the internet site of a
service company (airline, hotel, etc.)
By visiting a specialised website such
as Expedia, Opodo…
Answer all that apply
How do you intend on booking your holiday, that is, booking your plane, train, hotel, club?
By visiting the website of a travel
agency or Tour Operator
ONLINE
24

Ensemble
n=2133 n=320 n=262 n=291 n=211 n=265 n=490 n=293
By going straight to the service provider’s
website (airline, hotel…)
31% 37% 26% 37% 24% 29% 29% 28%
2012 28% 38% 26% 32% 21% 21% 28% 26%
2011 31% 35% 33% 36% 27% 23% 27% 28%
2010 32% 35% 26% 39% 30% 29% 32% 29%
By going to a website such as Expedia,
Opodo… 18% 11% 24% 21% 12% 17% 17% 24%
2012 19% 14% 21% 21% 12% 25% 14% 19%
2011 17% 14% 21% 17% 13% 20% 10% 19%
2010 16% 17% 17% 19% 11% 16% 8% 18%
By going to the wesbite of a travel agency or
Tour Opérator 13% 8% 12% 20% 11% 11% 14% 14%
2012 11% 6% 12% 15% 11% 10% 18% 17%
2011 16% 9% 16% 30% 12% 14% 17% 21%
2010 14% 12% 12% 28% 6% 10% 17% 12%
ONLINE 56% 57% 55% 66% 47% 49% 58% 54%
2012 55% 57% 51% 67% 45% 51% 57% 54%
2011 57% 56% 57% 71% 49% 52% 51% 55%
2010 53% 56% 46% 68% 45% 46% 54% 48%
How do you intend on booking your holiday, that is, booking your plane, train, hotel, club?
The Internet as a privileged tool for booking holidays: a
practice that has quickly become widespread
25

NSP : 2%
Summer holidays that are still organised well in advance…
Which of the following statements applies most closely to you??
You will decide AT THE
LAST MINUTE on your
destination
You started to prepare your
holiday WELL IN ADVANCE
Single answer
26

All
n=2133 n=320 n=262 n=291 n=211 n=265 n=490 n=293
You will decide on your destination at the
last minute
25% 22% 17% 25% 24% 40% 18% 21%
2012 27% 28% 18% 15% 31% 41% 21% 19%
2011 28% 32% 23% 29% 27% 31% 22% 22%
2010 28% 32% 19% 28% 24% 38% 13% 22%
You have started to prepare your holiday
well in advance
73% 76% 81% 71% 75% 57% 79% 79%
2012 71% 71% 81% 75% 66% 57% 77% 79%
2011 71% 66% 77% 69% 71% 68% 77% 77%
2010 71% 66% 80% 69% 75% 61% 85% 78%
DK 2% 2% 2% 4% 1% 3% 3% 0%
2012 2% 2% 1% - 3% 3% 2% 3%
2011 1% 2% - 2% 2% 1% 1% 1%
2010 1% 2% 0% 3% 1% 1% 2% 0%
Base : To people claiming they will leave on holiday in summer 2013
(2133 respondents)
Summer holidays that are still organised well in advance…
27

… and “a la carte”.
Tourists have become more independent, looking both for control
over and for personalisation of their holiday
What kind of holiday programme do you intend on using for your 2013 summer holidays?
Single answer
28
You WILL BUY AN ALL-IN
PACKAGE, including transport and
accommodation
You WILL ORGANISE YOUR TRIP
YOURSELF, buying separate
services

All
n=2133 n=320 n=262 n=291 n=211 n=265 n=490 n=293
You will buy an all-in package including
transport and accommodation
25% 15% 27% 33% 25% 21% 26% 35%
2012 26% 17% 30% 29% 28% 27% 31% 31%
2011 27% 16% 30% 35% 31% 26% 32% 28%
2010 27% 20% 28% 33% 25% 29% 29% 32%
You will organise your trip yourself, buying
separate services
71% 75% 73% 67% 71% 68% 72% 66%
2012 69% 74% 69% 69% 65% 62% 66% 72%
2011 71% 78% 69% 68% 66% 69% 68% 71%
2010 70% 73% 71% 68% 71% 66% 71% 70%
None of that 3% 3% 1% - 4% 9% 2% 2%
DK 1% 3% - 1% 1% 3% 1% 1%
What kind of holiday programme do you intend on using for your 2013 summer holidays?
… and a la carte.
Tourists have become more independent, looking both for control
over and for personalisation of their holiday
29

Consults
Consults
20%
32%
27%
20%
19%
14%
14%
7%
Base : All (4 048 respondents)
The social networks are emerging as a new tool in the choice
of the holiday destination
Do you personally consult social networks (Twitter, Facebook, Pinterest, etc.) when choosing your holiday
destination?
Consults or
May consult
in future
Consults or
May consult
in futureYes,
always
Yes,
sometimes
No, but may do in
the future
No, never Don’t know Does not visit social networks
30
ALLALL 16%
28%
17%
17%
14%
12%
12%
6%

More controlled holiday organisation, notably thanks to the
Internet
The Internet, the major development in tourism over the past 50 years, is appreciated in
all the countries investigated, but above all in Italy where 53% of Italians consider the
option of organising their own holiday via the Internet during the holiday as a highly
significant improvement.
By enabling Europeans to compose their own holiday, Europeans are putting themselves
back in charge of holiday organisation:
56% make their bookings via the Internet and 31% by going straight to the website of a service
provider, such as airlines or hotels; that’s 3 points more than in 2012.
Over 7 out of 10 Europeans organise well in advance and “a la carte”, putting their services
together themselves; and more and more so in Spain
Beyond the Internet, the social networks seem to be viewed as a new and promising
tool for holiday organisation:
1 out of 5 Europeans (20%) consults or may in the future consult the social networks to choose
their holiday destination;
The Spaniards and Britons are increasingly partial to the Internet, at 32% and 27% respectively.
31

Europeans’ motivations
remain identical: holidays by
the sea and a need for
rest…sun worship has some
fine days ahead
3
Guaranteed good weather, a real desire expressed by all
Europeans
Climate, the essential factor in choice of destination
Which explains Europeans looking for restful holidays by
the sea
Europe is still a privileged destination for Europeans

In 50 years, do you personally hope that it will be possible to…?..
Knowing the weather forecast precisely, a real desire
expressed by the majority of Europeans
33
65% Europeans want a precise weather forecast for
their holiday site when making bookings

In 50 years, do you personally hope that it will be possible to…?
The weather, a particularly sensitive subject for the Spaniards
and Italians
34
60%
Have access to a precise weather forecast for your
holiday location at the time of making your bookings
63%
65%
71% 70%
60%
63%
65%
n=4048 n=515 n=500 n=520 n=500 n=501 n=1001 n=511
ALLALL

45%
40%
39%
33%
32%
Choice of destination is essentially motivated by the climate, but
budget continues to play an important role here
35
For each of the following factors, tell me whether it will play a vital role, an important but not vital role, or a secondary
role in your choice of destination:
“Essential”“Essential”Single answer

30%
29%
26%
17%
13%
For each of the following factors, tell me whether it will play a vital role, an important but not vital role, or a secondary
role in your choice of destination:
Single answer “Essential”“Essential”
Choice of destination is essentially motivated by climate, other
factors continue to play a secondary role
36

For each of the following factors, tell me whether it will play a vital role, an important but not vital role, or a secondary role in your
choice of destination:
% “Essential”
Risk of a natural disaster
Risk of social unrest
The time it takes to get to
your holiday destination
The economic situation in the
destination country
Health risks
Climate
Risks of a terrorist attack
The budghet you intend to
allocate
Quality of tourist
infrastructures
Leisure or cultural activities
Destinations even more motivated by climate, a record this year
37

All
n=2133 n=320 n=262 n=291 n=211 n=265 n=490 n=293
Climate 45% 41% 50% 45% 39% 45% 53% 46%
2012 42% 35% 47% 45% 32% 43% 48% 51%
2011 41% 36% 42% 39% 35% 50% 46% 43%
2010 41% 40% 44% 37% 36% 46% 44% 45%
Risk of a terrorist attack 40% 35% 51% 37% 42% 35% 26% 51%
2012 42% 38% 50% 34% 41% 40% 42% 50%
2011 42% 29% 49% 44% 54% 39% 35% 53%
2010 37% 28% 42% 37% 44% 35% 30% 45%
The budget you intend to allocate 39% 30% 42% 32% 44% 49% 34% 41%
2012 44% 40% 49% 36% 38% 52% 34% 47%
2011 40% 26% 44% 40% 43% 48% 24% 37%
2010 39% 32% 39% 38% 36% 52% 28% 37%
Health risks 33% 24% 43% 28% 37% 33% 30% 39%
2012 36% 31% 42% 29% 40% 35% 39% 44%
2011 37% 23% 39% 39% 47% 38% 32% 45%
2010 33% 25% 39% 26% 44% 35% 32% 43%
Leisure or cultural activities 32% 22% 45% 34% 18% 26% 32% 49%
2012 32% 34% 44% 23% 21% 24% 30% 50%
2011 32% 25% 43% 30% 27% 28% 24% 49%
2010 30% 28% 49% 19% 24% 22% 29% 49%
% “Essential”
Destinations motivated by the climate in all countries
38

Ensemble
n=2133 n=320 n=262 n=291 n=211 n=265 n=490 n=293
Quality of tourist infrastructures on-site 30% 22% 35% 27% 27% 38% 33% 39%
2012 31% 25% 36% 26% 28% 35% 37% 31%
2011 31% 20% 31% 32% 36% 38% 33% 37%
2010 28% 23% 27% 21% 28% 41% 36% 38%
Risk of social unrest 29% 17% 48% 23% 27% 25% 17% 47%
2012 30% 18% 48% 25% 28% 25% 27% 48%
2011 33% 15% 45% 41% 42% 26% 24% 50%
2010 23% 13% 35% 25% 22% 20% 20% 39%
Risk of a natural disaster 26% 20% 30% 22% 38% 27% 14% 28%
2012 26% 24% 30% 24% 32% 25% 21% 28%
2011 27% 16% 32% 27% 43% 23% 21% 35%
2010 27% 19% 31% 27% 38% 24% 19% 26%
Time it takes to get to your holiday
destination
17% 8% 24% 13% 18% 20% 20% 28%
2012 18% 11% 25% 19% 9% 21% 20% 23%
2011 18% 9% 21% 20% 21% 22% 9% 20%
2010 17% 13% 19% 15% 16% 21% 14% 20%
Economic situation in the destination
country
13% 10% 15% 13% 16% 12% 12% 16%
2012 13% 10% 18% 11% 10% 11% 13% 15%
2011
2010
% “Essential”
Destinations motivated by the climate in all countries
39

NSP : 2%
For your summer holidays, do you intend on spending them primarily …
Seaside
Touring, discovery trip
Mountains
Countryside
Town
The seaside, main attraction of the summer holidays
40

Ensemble
n=2133 n=320 n=262 n=291 n=211 n=265 n=490 n=293
Seaside 64% 65% 66% 55% 63% 72% 50% 61%
2012 62% 56% 71% 45% 57% 75% 54% 62%
2011 65% 63% 69% 53% 60% 74% 61% 65%
2010 62% 60% 65% 50% 65% 73% 53% 60%
Touring, trip, discovery 17% 17% 15% 25% 5% 13% 25% 18%
2012 18% 20% 22% 26% 2% 10% 27% 23%
2011 18% 22% 19% 29% 2% 11% 25% 21%
2010 20% 14% 25% 29% 5% 20% 23% 25%
Countryside 14% 15% 15% 19% 7% 6% 25% 17%
2012 15% 15% 21% 22% 9% 3% 19% 23%
2011 16% 17% 24% 21% 14% 4% 20% 20%
2010 15% 15% 19% 19% 9% 7% 21% 23%
Mountains 14% 15% 18% 7% 16% 15% 21% 23%
2012 16% 18% 18% 6% 16% 17% 20% 27%
2011 17% 22% 20% 10% 12% 19% 20% 21%
2010 19% 19% 24% 12% 15% 24% 20% 23%
Town 13% 8% 10% 22% 17% 11% 19% 18%
2012 13% 10% 12% 13% 21% 11% 12% 18%
2011 14% 8% 14% 17% 18% 14% 12% 18%
2010 14% 9% 16% 15% 23% 13% 15% 18%
Base : To people claiming they will leave on
holiday in summer 2013 (2133 respondents)
The seaside, main attraction of the summer holidays
41

Ideal holidays: As always, Europeans are looking for rest
42
When you imagine what would be for you the ideal summer holidays in 2013, what would you most feel like doing?
None of that: 1%
DISCOVERY
REST
Discover new cultures, complete change
of scenery
Rest, ease your mind
Be with your family, partner or friends
Make the most of your home
Do sport
Meet new people, make new friends or start
new relationships
Take the time to read, improve your mind
DK : 1%
First answer

All
n=4048 n=515 n=500 n=520 n=500 n=501 n=1001 n=511
REST 62% 63% 65% 59% 57% 61% 61% 63%
2012 61% 56% 65% 62% 53% 60% 65% 64%
2011 61% 53% 67% 60% 60% 62% 66% 60%
2010 60% 53% 65% 64% 61% 56% 66% 64%
Rest, ease your mind 26% 22% 25% 20% 33% 35% 23% 23%
2012 26% 20% 26% 20% 33% 34% 25% 23%
2011 28% 21% 26% 17% 36% 41% 29% 24%
2010 25% 22% 26% 16% 34% 28% 28% 21%
Be with your family, partner or
friends 24% 30% 25% 29% 17% 16% 23% 25%
2012 24% 27% 24% 36% 14% 16% 25% 25%
2011 25% 22% 27% 37% 17% 16% 25% 21%
2010 26% 23% 27% 42% 16% 20% 24% 26%
Make the most of your home 6% 6% 7% 3% 5% 5% 10% 9%
2012 6% 6% 9% 3% 3% 6% 9% 14%
2011 5% 5% 8% 3% 4% 2% 7% 10%
2010 6% 5% 8% 3% 6% 5% 8% 11%
Take the time to read, improve your
mind 4% 4% 3% 4% 2% 4% 4% 4%
2012 4% 4% 4% 3% 2% 5% 5% 2%
2011 3% 4% 5% 2% 3% 2% 4% 4%
2010 3% 3% 4% 3% 2% 2% 4% 4%
Base : All
First answer
Ideal holidays: As always, Europeans are looking for rest
43

All
n=4048 n=515 n=500 n=520 n=500 n=501 n=1001 n=511
DISCOVERY 36% 35% 31% 40% 40% 37% 35% 35%
2012 36% 43% 32% 35% 35% 37% 33% 34%
2011 38% 46% 32% 39% 38% 38% 33% 38%
2010 38% 46% 34% 35% 36% 43% 33% 34%
Discover new cultures, complete change of
scenery 25% 26% 19% 26% 36% 26% 26% 22%
2012 27% 36% 21% 22% 31% 29% 24% 21%
2011 29% 38% 22% 28% 34% 28% 27% 26%
2010 28% 37% 23% 23% 30% 31% 26% 25%
Do sport 5% 5% 6% 4% 3% 4% 5% 10%
2012 5% 4% 7% 5% 2% 3% 6% 9%
2011 5% 4% 6% 4% 3% 6% 4% 8%
2010 5% 5% 6% 4% 3% 4% 5% 7%
Meet people, make new friends or new
relationships 4% 3% 4% 8% 1% 6% 3% 3%
2012 4% 3% 4% 7% 2% 5% 3% 3%
2011 3% 3% 3% 6% 1% 4% 1% 3%
2010 4% 3% 3% 7% 2% 8% 2% 2%
Base : All
First answer
Ideal holidays: As always, Europeans are looking for rest, so
discovery is still lagging behind
44

All
n=2133 n=320 n=262 n=291 n=211 n=265 n=490 n=293
You will rent a house, hotel room or bead
and breakfast
67% 53% 71% 71% 71% 68% 72% 83%
2012 69% 57% 76% 68% 70% 72% 77% 77%
2011 71% 56% 76% 70% 71% 77% 82% 78%
2010 69% 59% 75% 63% 69% 73% 73% 78%
You will go to your house in the country or
stay with friends
23% 33% 19% 18% 26% 20% 19% 16%
2012 21% 32% 16% 14% 26% 21% 11% 19%
2011 23% 39% 18% 19% 23% 17% 15% 17%
2010 21% 30% 16% 21% 31% 16% 13% 17%
You will go camping-caravaning 13% 21% 11% 12% 4% 9% 14% 8%
2012 11% 15% 10% 17% 5% 6% 14% 9%
2011 12% 17% 12% 15% 6% 8% 11% 8%
2010 14% 17% 14% 22% 4% 10% 12% 9%
None of that 1% - 1% 1% 1% 2% 0% 1%
2012 1% 1% 0% - 2% 3% 1% -
2011 1% 0% 1% - 0% 1% 1% 1%
2010 0% - 1% - - - 1% 0%
Don’t know 1% 1% 0% 0% 1% 0% 1% 0%
2012 1% 2% - - 2% 1% 0% 0%
2011 1% 1% 1% 2% 1% 1% 0% 1%
2010 1% 2% 1% 0% 2% 2% 1% -
And what kind of accommodation do you intend to use for your 2013 summer holidays?
Rental is still the preferred form of accommodation
45

81% 79%
2013 2012
3% 5%
2013 2012
2% 1%
2013 2012
3% 3%
2013 2012
2% 2%
2013 2012
1% 1%
2013 2012
Don’t know yet: 1%
DK : 10%
In the end, Europe is still at the top of preferred summer
destinations for Europeans
46
Where are you thinking of going on holiday this summer?
EuropeEurope
Asia / Pacific
Asia / Pacific
Middle East
Middle East
Africa
Africa
Latin America /
Caribbean
Latin America /
Caribbean
North America
North America
Open-ended
question

18% 20%
2013 2012
9% 9%
2013 2012
6% 6%
2013 2012
14% 14%
2013 2012 17% 18%
2013 2012
1% 1%
2013 2012
2% 3%
2013 2012
12% 9%
2013 2012
2% 2%
2013 2012
Don’t know yet: 1%
DK : 10%
And given the sun-loving trend, interest in the “Southern
European” countries persists
47
Where are you thinking of going on holiday this summer?
Germany
Austria
UK
Other Western Europe
(Ireland, Luxembourg,
Netherlands…)
Spain
ItalyOther Southern Europe
(Crete, Croatia, Greece,
Portugal…)
France
Belgium
Open-ended
question

All
n=2133 n=320 n=262 n=291 n=211 n=265 n=490 n=293
TOTAL EUROPE 81% 79% 85% 81% 78% 80% 79% 85%
2012 79% 82% 81% 71% 69% 83% 80% 83%
2011 80% 81% 82% 73% 75% 82% 83% 82%
2010 80% 79% 86% 72% 79% 80% 84% 87%
Of which In your own country 46% 60% 33% 24% 65% 70% 9% 30%
2012 48% 67% 33% 27% 53% 70% 11% 26%
2011 47% 60% 32% 29% 59% 69% 10% 20%
2010 48% 60% 39% 28% 59% 66% 11% 34%
Of which Europe outside your own country 37% 21% 58% 57% 14% 10% 72% 62%
2012 33% 18% 53% 45% 19% 14% 70% 66%
2011 35% 25% 54% 50% 15% 16% 74% 64%
2010 36% 23% 52% 48% 20% 18% 76% 63%
Of which Western Europe 37% 61% 45% 42% 6% 3% 50% 44%
2012 38% 69% 48% 39% 10% 4% 54% 39%
2011 36% 63% 49% 40% 9% 7% 50% 31%
2010 37% 62% 51% 37% 10% 6% 55% 45%
Germany 9% 0% 33% 1% 2% 1% 3% 6%
2012 9% 1% 33% 1%% 2% 1% 3% 7%
2011 9% - 32% 2% 1% 1% 4% 5%
2010 10% - 39% - 2% 1% 3% 7%
Austria 2% 1% 3% 1% - - 3% 30%
2012 3% - 7% 1% - - 3% 26%
2011 3% 1% 7% - - 1% 3% 20%
2010 3% 1% 7% 0% - 1% 3% 34%
Belgium 1% - 1% 1% - - 9% 0%
2012 1% - 1% - - - 11% -
2011 1% 1% - - 1% - 10% -
2010 1% - - 1% - - 11% -
Base : To people claiming they will leave on holiday in
summer 2013 (2133 respondents)
)
And given the sun-loving trend, interest in the “Southern European”
countries persists
48

All
n=2133 n=320 n=262 n=291 n=211 n=265 n=490 n=293
France 18% 60% 5% 10% 1% 1% 34% 4%
2012 20% 67% 6% 7% 7% 1% 34% 5%
2011 17% 60% 4% 11% 5% 2% 34% 4%
2010 16% 60% 3% 7% 3% 1% 40% 2%
UK 6% - 2% 26% 1% 1% 1% 3%
2012 6% 1% 1% 30% 1% - 1% 2%
2011 7% 2% 3% 29% 1% 2% 3% 2%
2010 7% 1% 3% 28% 3% 2% 2% 2%
Of which Southern Europe 41% 17% 34% 35% 70% 74% 33% 47%
2012 39% 13% 31% 32% 59% 76% 26% 48%
2011 43% 19% 30% 32% 63% 76% 34% 52%
2010 43% 20% 31% 36% 66% 73% 35% 45%
Spain 14% 7% 12% 12% 65% 2% 14% 7%
2012 14% 7% 11% 15% 53% 3% 7% 5%
2011 16% 7% 11% 15% 59% 5% 12% 8%
2010 16% 9% 11% 15% 59% 6% 14% 6%
Italy 17% 3% 8% 4% 2% 70% 11% 18%
2012 18% 3% 9% 4% 2% 70% 8% 17%
2011 20% 5% 11% 5% 3% 69% 11% 20%
2010 19% 6% 9% 7% 4% 66% 13% 20%
Of which Central Europe 3% 2% 6% 3% 2% 2% 3% 3%
2012 2% 2% 4% 2% 1% 1% 2% 4%
2011 2% 2% 4% 2% 1% 1% 2% 3%
2010 2% 1% 5% 2% 2% 2% 2% 5%
Of which Northern Europe 2% 1% 7% 1% 1% - 1% 3%
2012 2% 1% 4% 2% 1% 2% 3% 4%
2011 2% 0% 7% 1% - 1% 1% 1%
2010 2% 0% 6% 2% 1% 1% 2% 3%
49
And given the sun-loving trend, interest in the “Southern European”
countries persists

All
n=2133 n=320 n=262 n=291 n=211 n=265 n=490 n=293
TOTAL EUROPE 81% 79% 85% 81% 78% 80% 79% 85%
2012 79% 82% 82% 71% 69% 83% 80% 83%
2011 80% 81% 82% 73% 75% 82% 83% 82%
2010 80% 79% 86% 72% 79% 80% 84% 87%
OF WHICH IN YOUR OWN COUNTRY 46% 60% 33% 24% 65% 70% 9% 30%
2012 48% 67% 33% 27% 53% 70% 11% 26%
2011 47% 60% 32% 29% 59% 69% 10% 20%
2010 48% 60% 39% 28% 59% 66% 11% 34%
50
The Spaniards plan to stay in their own country more

Europeans’ motivations remain identical: holidays by the sea and
a need for rest… sun-loving has some fine days ahead
Guaranteed good weather, a desire expressed by all Europeans (65%) but particularly the
Spaniards (71%) and Italians (70%).
Climate is once again becoming the essential factor in choice of destination (for 45% of
Europeans, i.e. 3 points more than last year), and is thus placed ahead of risks of a terrorist
attack (40%) and budget (39%).
Europeans are still looking for holidays that are restful and by the sea.
The French are also particularly more sensitive to these needs than last year: 65%, i.e. 9
points more plan to leave for the seaside mainly and 63% (+7 points) want rest as a
priority.
Southern Europe is therefore a destination favoured by certain Europeans:
14% of Belgians are thinking of going to Spain in summer 2013, i.e. 7 points more than in 2012;
Most Spaniards, and in a bigger proportion than last year, will stay in their country (65%, +12
points compared to 2012).
51

The level of fear about
holidays is dropping
slightly
4
Risk coverage is still at a high level
Concerns are on a downward trend, linked to “reassuring”
holiday destinations and an increase in coverage rates
Confidence has been established in their usual insurance
companies for summer holidays

65%
2012: 60%
2011: 65%
63%
2012: 61%
2011: 64%
58%
2012: 59%
2011: 64%
57%
2012: 54%
2011: 58%
53%
2012: 52%
2011: 53%
When you go on holiday, are you usually covered by an insurance or assistance policy for the following risks?
Total
”COVERED”
Total
”COVERED”
Single answer
53
Europeans are mainly covered for a problem concerning their home
or a health issue

32%
2012: 31%
2011: 32%
31%
2012: 26%
2011: 27%
27%
2012: 26%
2011: 26%
20%
2012: 18%
2011: 17%
Single answer
54
Total
“COVERED”
Total
“COVERED”
Europeans are mainly covered for a problem concerning their
home or a health issue

Europeans’ level of risk coverage remains stable
55
% “Covered”
A problem concerning your home
Your vehicle breaks down
A plane, train, car accident etc.
Loss of your personal belongings
Risk of a natural disaster
A transport strike or delay
Risk of a terrorist attack
You or a family member who is accompanying
you has a health problem
Illness among family and friends who are
staying behind

All
n=2133 n=320 n=262 n=291 n=211 n=265 n=490 n=293
A problem concerning your home 65% 91% 48% 85% 86% 25% 78% 41%
2012 60% 90% 41% 80% 79% 22% 76% 37%
2011 65% 94% 59% 72% 77% 32% 79% 62%
2010 62% 90% 42% 87% 81% 23% 86% 33%
You or a family member accompanying you
has a health problem
63% 84% 51% 85% 65% 27% 82% 50%
2012 61% 87% 52% 78% 65% 22% 82% 54%
2011 65% 86% 55% 81% 68% 38% 84% 59%
2010 61% 85% 45% 80% 69% 27% 85% 49%
Vehicle breakdown 58% 82% 42% 76% 76% 20% 74% 47%
2012 59% 77% 47% 73% 83% 29% 72% 53%
2011 64% 84% 50% 71% 75% 48% 77% 55%
2010 57% 79% 35% 73% 81% 31% 82% 31%
A plane, train, car accident etc. 57% 75% 45% 79% 63% 25% 66% 44%
2012 54% 77% 36% 75% 64% 23% 76% 44%
2011 58% 78% 44% 73% 62% 39% 72% 47%
2010 54% 72% 34% 71% 63% 37% 79% 38%
Loss of personal belongings 53% 62% 39% 89% 57% 25% 45% 50%
2012 52% 68% 36% 87% 50% 24% 51% 52%
2011 53% 66% 35% 90% 57% 32% 44% 54%
2010 51% 68% 30% 87% 53% 27% 46% 48%
Base : To people claiming they will leave on holiday
in summer 2013 (2133 respondents)
% “Covered”
Europeans’ level of risk coverage is stable, but still with fairly
distinct geographic disparities
56

All
n=2133 n=320 n=262 n=291 n=211 n=265 n=490 n=293
Illness among family members who are
staying behind
32% 32% 30% 39% 52% 16% 43% 31%
2012 31% 43% 18% 38% 48% 15% 47% 25%
2011 32% 38% 23% 36% 49% 23% 40% 32%
2010 23% 34% 15% 26% 37% 8% 39% 19%
2012 26% 53% 8% 38% 23% 10% 36% 14%
2011 27% 51% 8% 42% 26% 17% 32% 21%
2010 25% 50% 8% 32% 22% 11% 39% 11%
Transport strike or delay 27% 25% 9% 63% 37% 16% 15% 19%
2012 26% 31% 11% 54% 33% 12% 20% 22%
2011 26% 23% 8% 61% 28% 19% 19% 20%
2010 21% 21% 9% 50% 22% 9% 14% 13%
2012 18% 35% 4% 28% 16% 7% 18% 11%
2011 17% 26% 5% 29% 15% 15% 16% 8%
2010 15% 30% 6% 20% 14% 6% 14% 4%
Base : To people claiming they will leave on holiday in summer 2013 (2133
respondents)
% “Covered”
Europeans’ level of risk coverage is stable, but still with fairly
distinct geographic disparities
57

Europeans, much more concerned about than they are covered for
the loss of their personal belongings…
Here is a list of incidents that can occur during one’s holidays. For each one of them, tell me whether it is something that worries you
personally a great deal, somewhat, not really or not at all when leaving on holiday?
Single answer
68%
2012: 68%
2011: 70%
68%
2012: 66%
2011: 69%
61%
2012: 61%
2011: 63%
53%
2012: 53%
2011: 55%
53%
2012: 50%
2011: 51%
63%
2012: 61%
2011: 64%
32%
2012: 31%
2011: 32%
53%
2012: 52%
2011: 53%
57%
2012: 54%
2011: 58%
65%
2012: 60%
2011: 65%
58
Total
“COVERED”
Total
“COVERED”
Total
“CONCERNED”
Total
“CONCERNED”

Single answer
Ipsos for Europ Assistance – Barometer of Europeans’ Holiday Plans and Concerns - 2013 59
43%
2012: 42%
2011: 47%
43%
2012: 26%
2011: 27%
40%
2012: 38%
2011: 43%
38%
2012: 39%
2011: 42%
20%
2012: 18%
2011: 17%
58%
2012: 59%
2011: 64%
31%
2012: 26%
2011: 27%
27%
2012: 26%
2011: 26%
Total
“COVERED”
Total
“COVERED”
Total
“CONCERNED”
Total
“CONCERNED”
… risks of a terrorist attack and natural disaster, or a transport strike
or delay

% “A great deal” + “Somewhat” concerned
has a health problem
Illness among family members staying
behind
Loss of personal belongings
A plane, train, car accident
A problem concerning your home
Vehicle breakdown
Risks of a terrorist attack
Risks of a natural disaster
A plane, train or car accident
60
On the whole, concerns are on a slight downward trend, linked to
“reassuring” holiday destinations and coverage rates that are fairly
high

All
n=2133 n=320 n=262 n=291 n=211 n=265 n=490 n=293
has a health problem 44% 49% 48% 26% 62% 47% 32% 49%
2012 46% 55% 44% 34% 60% 40% 45% 41%
2011 47% 45% 47% 36% 65% 47% 42% 47%
2010 49% 53% 46% 31% 74% 55% 34% 41%
Illness among family members who are
staying behind
41% 45% 44% 22% 48% 49% 32% 45%
2012 44% 55% 42% 25% 54% 45% 39% 31%
2011 42% 46% 39% 29% 56% 47% 40% 40%
2010 46% 47% 49% 24% 62% 56% 31% 37%
Loss of your personal belongings 35% 37% 45% 22% 42% 34% 22% 36%
2012 36% 36% 35% 35% 45% 35% 33% 25%
2011 33% 31% 31% 27% 50% 32% 26% 35%
2010 37% 27% 44% 28% 57% 42% 20% 28%
A plane, train, car accident etc. 33% 33% 42% 19% 37% 39% 21% 35%
2012 33% 33% 34% 28% 40% 32% 27% 33%
2011 36% 29% 36% 26% 53% 41% 27% 39%
2010 38% 31% 42% 24% 51% 51% 21% 28%
A problem concerning your home 32% 40% 35% 18% 44% 28% 19% 32%
2012 31% 38% 26% 25% 42% 29% 31% 22%
2011 29% 32% 24% 20% 47% 27% 27% 29%
2010 33% 33% 35% 21% 48% 40% 19% 25%
% « Very concerned »
Holidaymakers mainly concerned about health problems, whatever
the country of origin
61

All
n=2133 n=320 n=262 n=291 n=211 n=265 n=490 n=293
2012 29% 33% 27% 25% 42% 24% 23% 26%
2011 33% 28% 31% 30% 57% 28% 27% 26%
2010 30% 22% 31% 26% 46% 36% 14% 24%
2012 24% 24% 23% 21% 37% 21% 18% 17%
2011 25% 21% 22% 19% 48% 25% 17% 27%
2010 27% 18% 29% 21% 45% 33% 12% 20%
Vehcile breakdown 19% 27% 14% 9% 32% 22% 16% 11%
2012 18% 24% 10% 11% 27% 23% 23% 10%
2011 19% 22% 10% 12% 35% 23% 20% 9%
2010 23% 27% 13% 16% 40% 28% 20% 9%
A transport strike or delay 13% 14% 10% 10% 26% 13% 6% 10%
2012 16% 17% 14% 14% 28% 15% 13% 8%
2011 15% 14% 8% 16% 29% 15% 14% 7%
2010 15% 16% 8% 19% 26% 14% 10% 7%
holiday in summer 2013 (2133 respondents)
% “Very concerned”
Holidaymakers mainly concerned about health problems, whatever the
country of origin
62

None of that: 4% DK : 2%
Base : To people claiming they will leave on holiday in summer 2013 and claiming to have taken out an insurance or assistance
policy (1821 respondents)
In the end, confidence has developed in the usual insurance
63
By what means did you take out an insurance or assistance policy?
From your usual insurance or
assistance company
From your travel agency
From another insurance or
assistance company
From a specialised website

All
n=1821 n=304 n=207 n=290 n=196 n=124 n=458 n=241
From your usual insurance or assistance
company
61% 90% 63% 39% 48% 53% 61% 51%
2012 61% 90% 58% 35% 69% 36% 69% 47%
2011 56% 87% 61% 27% 41% 50% 71% 56%
2010 59% 87% 61% 39% 50% 46% 71% 47%
From your travel agency 18% 8% 21% 10% 42% 26% 18% 31%
2012 20% 7% 21% 12% 28% 49% 17% 36%
2011 21% 6% 18% 15% 34% 39% 22% 31%
2010 23% 9% 22% 14% 39% 43% 20% 38%
From another insurance or assistance
company
8% 4% 13% 9% 3% 4% 10% 10%
2012 7% 3% 14% 5% 7% 3% 7% 10%
2011 7% 2% 13% 6% 10% 5% 4% 13%
2010 7% 3% 9% 13% 5% 6% 6% 9%
From a specialised website 8% 0% 3% 24% 4% 7% 3% 5%
2012 7% 1% 3% 24% 5% 5% 2% 5%
2011 7% 1% 5% 21% 3% 5% 1% 3%
2010 8% 0% 4% 28% 1% 5% 1% 4%
holiday in summer 2013 and claiming to have
taken out an insurance or assistance policy
(1821 respondents)
In the end, confidence has developed in the usual insurance
64

The level of fear in relation to holidays has fallen back slightly
Despite a European context dominated by economic and social concerns…
…Europeans are generally less anxious about their trip than they were in the past:
They remain prudent while maintaining a similar degree of coverage over time.
Far from venturing to unknown destinations, the large majority of them stay in Europe, in
neighbouring countries with an economic, social and political context very close to their own.
…The confidence developed in the usual insurance companies for summer holidays has
been maintained and confirms the rise recorded last year: 61% of Europeans claim to
take out their insurance or assistance policy from their usual insurance or assistance
company, stable compared to 2012 and +5 points compared to 2011.
65

One century of tourism
5
1963-2013 : feedback on major improvements over a
half-century of tourism
2013-2063 : what are Europeans dreaming of for the
half-century to come?

A century of tourism…
1963
creation
of Europ Assistance
2063
67
2013
2063
What wishes for the
half-century to come?
Feedback on
developments as
concerns travel and
holidays
?

1963-2013: feedback on major improvements over a half-century
of tourism
68
1963
creation
of Europ Assistance
2013
Feedback on
developments in relation
to travel and holidays

Europeans recognise many improvements in the tourism domain
over the past 50 years
The option to plan holidays online
72%The development of air transport
69%
The fact of being insured, assisted and protected in the
event of any problems while on holiday
67%
The chance for more and more people to go on holiday
58%The lower cost of travel and holidays
65%The option to travel more often
Improvement viewed as
“SIGNIFICANT”
69
For each of the following travel/holiday developments that have occurred since the 1960s, would you call it a significant improvement for
yourself or people such as yourself?
71%
“very” and “fairly” significant

The main improvements recognised concern accessibility, whether
digital or physical
43%The development of air transport is
highly significant for
70
48%The option of planning holidays online is
highly significant for

Among the top three, the emergence and generalisation of
insurance over the past 50 years
Europeans are more sensitive to changes that facilitate their
holiday rather than “macro” changes: democratisation,
frequency, price reduction
71
The option of organising holidays
online
The development of air transport
protected in the event of a problem
during the holiday
72%
71%
69%

These past 50 years of tourism have also been marked by the
emergence and generalisation of insurance
37%
of Europeans consider the fact of being insured, assisted and
protected in the case of a problem during the holidays as a highly
significant improvement.
72
69% highly + quite significant improvement.

48%
43%
37%
35%
33%
29%
Detailed results of the main improvements in the tourism field
over the past 50 years
“HIGHLY
SIGNIFICANT”
“HIGHLY
SIGNIFICANT”
73

All
n=4048 n=515 n=500 n=520 n=500 n=501 n=1001 n=511
The option of planning your holiday
online
48% 44% 48% 49% 46% 53% 44% 49%
The development of air transport 43% 33% 41% 46% 47% 52% 39% 41%
protected in the even of a problem
during the holiday
37% 34% 36% 36% 45% 35% 43% 35%
The chance for more and more people
to go on holiday
35% 30% 34% 36% 41% 36% 35% 35%
The option to travel more often 33% 26% 36% 34% 35% 34% 31% 33%
The lower cost of travel and holidays 29% 24% 22% 30% 43% 32% 34% 20%
Insurance and travel assistance comes in 3rd place behind the
Internet and the development of air transport…
…but manages to climb to second place for the Belgians
“Highly
significant”
74

2013-2063: what are Europeans dreaming about for the half-century
to come?
75
2013 2063
What wishes for
the half-century to
come?
?

In 50 years, do you personally hope that it will be possible to...
For the 50 years to come, Europeans’ dreams are of a practical nature:
they want a precise weather forecast for their holiday destination and
instant travel mainly
“Yes”
76

All
n=4048 n=515 n=500 n=520 n=500 n=501 n=1001 n=511
Get a precise weather forecast for your
holiday destination when you make your
booking
65% 60% 63% 65% 71% 70% 60% 63%
Travel to the other side of the world in a
few hours
63% 63% 48% 79% 62% 74% 50% 43%
Enjoy unlimited travel by purchasing an
annual package
53% 55% 42% 58% 60% 57% 46% 43%
Travel into space 28% 29% 18% 40% 30% 31% 20% 16%
Go on holiday from the comfort of your
home through technological means
(headsets, virtual reality, etc.)
23% 19% 20% 24% 33% 23% 20% 15%
In detail, Europeans can be separated into two populations:
the Hurriers, made up of the French, British and Italians,
and the Weather-worriers who include the Germans, Austrians and
Belgians
In 50 years, do you personally hope that it will be possible to...
“Yes”
77

A century of tourism
Europeans recognise the pragmatic progress made in relation to holidays…
…whether in the past 50 years:
through planning their stay made easier by the Internet
through access to more destinations, via air transport
and through contingency planning (safety, peace of mind) with the generalisation of
insurance
…Or in what they want for the next 50 years:
They emphasise a precise knowledge of the weather along with an even faster
means of transport
A guarantee of sun and time-saving prevail over more “revolutionary” concepts such
as travelling in space
78

* base: French people planning to leave on summer holiday in 2013
France in a few figures
• 65.3 million inhabitants
• Unemployment rate: 10.8%
• Inflation: 1.5%
• 62% of French people plan to leave on holiday
at least once this summer (1st out of 7 countries),
i.e. 8 points less than in 2012.
• French holidaymakers intend to spend 2,140 € on
average (5th country), a stable budget compared to
the previous year (+28€) and lower than average (2
242€).
• France is the leading summer holiday
destination for Europeans (18%).
• 60% of those who go on holiday spend it in
France.
• A bigger proportion of French holidaymakers are
looking for rest (63%, +7 pts) and favour the seaside
(65%, +9 pts).
• They are the ones who use rental accommodation
the least (53%*)…
• … but use country homes or friends’ homes the
most (33%*) or camping-caravaning (21%*).
• They are also the ones who organise their own
holiday the most (75%*).
Source : Eurostat, 2012 data
Février 2013
FRANCE
80

• Only 42% of Spaniards are thinking of going on
holiday this year. These departure plans have
dropped by 9 points compared to 2012, and 23
points compared to 2011.
• A majority of Spaniards (57%) thus plan to give up
on holidays this year.
• The average budget devoted to holidays is at half-
mast and now reaches 1,607€ (-16%). It is the
lowest budget of the 7 European countries tested.
• 65% of those who are leaving will spend their
holiday in Spain, a figure that has risen sharply cf.
2012 (+12 pts).
• Spanish holidaymakers are the Europeans most
looking for discovery (40%)…
• …and who use the social networks the most for
making their choice of destination: 32% consult or
are thinking of consulting them.
• 71% express a desire to have a precise weather
forecast for their holiday destination.
* base: Spaniards planning to leave on summer holiday in 2013
Spain in a few figures
• Inflation: 3.0%
SPAIN
Février 2013
81

* base: Italians planning to leave on summer holiday in 2013
• 53% of Italians intend to leave on summer
holiday, i.e. a 10-point drop compared to 2012
and 25 points compared to 2011.
• The average budget for Italian holidaymakers is
on average 1,761 €, a fairly stable budget compared
to the previous year (+4%) but well below the
average (2,242€).
• These are the Europeans who most express a
desire to save money, on a limited or significant
level, on their summer holiday (71%*).
• Italian holidaymakers are the Europeans most
likely to stay within their own country (70%)…
• …and at the seaside (72%).
• 40%* choose their destination at the last minute
and so leave more spontaneity in the preparation of
their holidays than the other Europeans?
• 74% express the desire to travel to the other side
of the world in a few hours.
• They are generally the least well covered on
almost all the points tested (home, personal
belongings, health, vehicle breakdown, transport
accident…).
Italy in a few figures
• Inflation: 2.6%
Source : Eurostat, données 2012
ITALY
82
February 2013

* base: Germans planning to leave on summer holiday in 2013
• 52% of Germans plan to go on holiday this
summer, a fairly stable score compared to 2012 (-
3 pts) but dropping over the past 2 years (-8 pts).
• The average budget for German holidaymakers is
lagging slightly (-6%), they intend to spend 2,343 €,
which is still above the average (2,242€).
• Along with Austria, they are the ones who will stay
in Europe the most: 85%* of whom 33%* will stay in
their own country.
• As with previous years, German holidaymakers are
the ones who express the greatest desire for rest
(65%*).
• They are the ones who organise their holidays in
advance the most (81%*)…
• …And for whom risks of a terrorist attack (48%)
and health risks (43%) are essential factors in their
choice of destination.
• 63% express the desire to have a precise weather
forecast for the holiday destination.
Germany in a few figures
• Inflation: 2.0%
Source : Eurostat, données 2012
GERMANY
83
February 2013

* base: Austrians planning to leave on summer holiday in 2013
Austria in a few figures
• Inflation: 2.9%
• 57% of Austrians plan to go on holiday this
year, a stable score compared to 2012 (-2 pts) but
dropping over the past 2 years (-7 pts).
• The average budget for Austrians has progressed
by 13% this year and now reaches 2,505 €.
• Along with Germany, they are the ones who will
stay the most in Europe: 85%* of whom 30%* will
stay in their own country.
• Austrian holidaymakers are the ones who most
use an all-in package (including transport and
accommodation) 35%.
• They are the ones who most favour rental
accommodation (83%*), and also the ones who opt
for “free” accommodation the least (16%* in a
country home or with friends).
• 63% express a desire to have a precise weather
forecast for the holiday destination.
AUSTRIA
84
February 2013

* base: Belgians planning to leave on summer holiday in 2013
Belgium in figures:
• Inflation: 2.1%
• 49% of Belgians plan to go on holiday this
summer, i.e. a 10-point drop compared to 2012.
• The average budget for Belgian holidaymakers is
fairly stable compared to last year (+4%) and
reaches 2,508€: it is the 2nd biggest budget in the 7
countries tested.
• They are the ones who will stay in a foreign
country the most…
• …and only 9%* think they will stay inside the
country.
• The Belgians are also the Europeans for whom
climate is an essential factor in the choice of their
destination (53%*).
• 60% express the desire to have a precise weather
forecast for the holiday location.
BELGIUM
85
February2013

* base: Britons planning to leave on summer holiday in 2013
The UK in a few figures
• Unemployment rate: 7,7%
• Inflation: 2.7%
• 56% of British people plan to go on holiday
this summer, i.e. 5 points more than the previous
year. It is the only country to experience an
increase in departures.
• Plans to go on holiday several times concern
more than one quarter of Britons (26%).
• The average budget for British holidaymakers
has progressed considerably (+21%) reaching
2,803€ to become the biggest budget compared to
the other countries.
• 57% (+12 pts) of those who are going away are
leaving British territory but staying in Europe.
• They favour holidays by the seaside more than in
2012: 55%, +10 pts.
• British tourists are the ones who book the most
online (66%).
• 79% express a desire to travel to the other side of
the world in a few hours.
• They are the most covered as concerns health
problems on holiday (85%)*, transport accidents
(79%*), loss of personal belongings (89%*) and
transport strikes or delays (63%*).
December 2012
The UK
86

Key findings of the 2013
barometer

Key findings of the 2013 barometer
Europeans have now integrated the fact that the economic crisis that has hit
hard since 2008 is a lasting one and that it requires reconsidering choices, some
sacrifices, and new behaviours. For the first time in the barometer, plans to go
on holiday once, i.e. the proportion of Europeans who will go away just one
time on summer holiday, have dropped. A sign that the problem doesn’t just
involve shortening your holiday, or reducing your spending, but actually giving
up on a holiday for a growing share of the European population.
European tourists are leaving on holiday less anxious than they were before.
Keeping their levels of coverage seems to be encouraging them in that respect,
as is an intercontinental choice of destinations that leaves less room for any
“unpleasant surprises”.
The social media are now being invited into the planning and preparation of
summer holidays. This emerging practice already concerns one out of five
Europeans.
88

2013 Ipsos-Europ Assistance holiday barometer_report

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Ähnlich wie 2013 Ipsos-Europ Assistance holiday barometer_report

Ähnlich wie 2013 Ipsos-Europ Assistance holiday barometer_report (20)

Mehr von Europ Assistance Group

Mehr von Europ Assistance Group (20)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

2013 Ipsos-Europ Assistance holiday barometer_report