Marketers who want to attract tech-savvy, contemporary audiences should opt for video in their marketing campaign. Animated infographics and motion graphics, after all, frequently end up on landing pages and social media campaigns. Unlike other forms of digital content, they have a significant impact on engagement, conversions, and overall website traffic.
Businesses Turn to Motion Graphics for Greater Engagement and Overall Traffic
1. Businesses Turn to
Motion Graphics for
Greater Engagement
and Overall Traffic
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2. Marketers who want to attract tech-savvy, contemporary audiences should opt for video
in their marketing campaign. Animated infographics and motion graphics, after all,
frequently end up on landing pages and social media campaigns. Unlike other forms of
digital content, they have a significant impact on engagement, conversions, and overall
website traffic.
Establishing Emotional Connections with Customers
A report by Cisco, a worldwide leader in IT and networking, reports that video comprises
over 80 of all Internet traffic. Motion graphics, in particular, is witnessing a boom as it
helps brands reach and engage with customers on an emotional level.
Videos with fun or moving animations can help establish an emotional connection —
especially in B2B marketing where customers may feel detached from a brand and its
products. Furthermore, animation injects fun into static content and is more shareable
online than images with only black and white text.
3. A Quick and Memorable Impact
Motion graphics videos are often between 30 seconds to three minutes long, making them
an effective tool when marketers want to make an impact right away. Consider this: a
2015 Facebook study reveals how watching a video less than ten seconds long can
increase brand awareness.
Since motion graphics combine audio with visuals, it maximizes a person’s information
processing abilities. In turn, visual storytelling helps audiences break down information
easily and understand a message more clearly.
4. An Easy-to-Consume Medium with Big Returns
Videos are a great way to build purchase intent. A report from Tubular Insights, a provider
of video marketing tips and research, reveals that watching a video can encourage 64
percent of consumers to follow through with a purchase. For a video campaign with
significant returns, marketers should define goals, create killer copy and design, and
optimize the content on multiple platforms.
Motion graphics is an indispensable tool for marketers who want to expand their reach and
forge long-lasting relationships with clients. With proper planning from ideation to video
launch, businesses can grow their revenue faster.
