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COMMUNICATION ETHICS
Kit Laserna
COMMUNICATION ETHICS
What is Communication Ethics?
COMMUNICATION
 the act or process of communicating; fact of
being communicated.
the imparting or
interchange of thoughts,
opinions, or information by
speech, writing, or signs.
ETHICS
 a system of moral principles
 deals with values relating to human
conduct, with respect to the rightness and
wrongness of certain actions and to the
goodness and badness of the motives and
ends of such actions.
COMMUNICATION ETHICS
 The principle governing communication, the
right and wrong aspects of it, the moral-
immoral dimensions relevant to
Interpersonal communication are called the
ethics of Interpersonal communication.
COMMUNICATION ETHICS
 Maintaining the correct balance between
the speaking and listening
 the legitimacy of fear and emotional
appeal
 degree of criticism and praise
COMMUNICATION ETHICS
 A death or an overdose of either of the
factors could result in unfavorable
consequences.
 The principle of honesty on both sides
should be completely applied because any
amount of insincerity from either the listener
or the speaker would not be prudent.
FUNDAMENTALS OF ETHICAL
COMMUNICATION
 responsible thinking
 decision making
 development of relationships and
communities
 Contexts
 Cultures
 Channels
 Media
UNETHICAL COMMUNICATION
 threatens the quality of all communication
and consequently the well-being of
individuals and the society.
PRINCIPLES OF
ETHICAL COMMUNICATION
 advocate truthfulness, accuracy, honesty,
and reason as essential to the integrity of
communication.
 endorse freedom of expression, diversity
of perspective, and tolerance of dissent to
achieve the informed and responsible
decision making fundamental to a civil
society.
 strive to understand and respect other
communicators before evaluating and
responding to their messages.
PRINCIPLES OF
ETHICAL COMMUNICATION
 promote access to communication resources and
opportunities as necessary to fulfill human potential and
contribute to the well-being of families, communities,
and society.
 promote communication climates of caring and mutual
understanding that respect the unique needs and
characteristics of individual communicators.
 condemn communication that degrades individuals and
humanity through distortion, intimidation, coercion, and
violence, and through the expression of intolerance and
hatred.
PRINCIPLES OF
ETHICAL COMMUNICATION
 Being committed to the courageous
expression of personal convictions in pursuit
of fairness and justice.
 advocate sharing information, opinions, and
feelings when facing significant choices
while also respecting privacy and
confidentiality.
 accept responsibility for the short- and long-
term consequences for our own
communication and expect the same of
others.
INTERPERSONAL
COMMUNICATION
ETHICS
INTERPERSONAL COMMUNICATION
Interpersonal communication refers to
communication with another person.
This kind of communication is
subdivided into:
 dyadic communication
 public communication
 small-group communication.
FOUR PRINCIPLES OF
INTERPERSONAL
COMMUNICATION
 Inescapable
 Irreversible
 Complicated
 Contextual
 Psychological context
 Relational context
 Situational context
 Environmental context
 Cultural context
Principles:
FUNCTIONS OF
INTERPERSONAL
COMMUNICATION
Gaining Information
Building a Context of Understanding
Establishing Identity
Interpersonal Needs
 Inclusion
 Control
 Affection
DISTANCE
 Provides necessary space for each
communicative partner to contribute to the
relationship.
 Is interpersonal space that nourishes the
very thing that keeps persons together
interpersonally—relationship.
 Is an ethical responsibility, not a flaw or a
limitation.
 The importance of distance keeps us from
equating interpersonal communication with
ever more closeness.
INTERPERSONAL RESPONSIBILITY
 Begins with each person’s commitment to
active care for the interpersonal
relationship, owned by neither and nurtured
with or without the support of the Other.
 Adheres to the insight of Emmanuel
Levinas, abandoning the expectation of
reciprocity for attentiveness to a call to
responsibility with or without the approval of
the other.
INTERPERSONAL RESPONSIBILITY
 Involves:
 Caring for an interpersonal relationship. As
one seeks a path in life, interpersonal
relationship responsibility invites a balance
between distance and closeness in each
relationship, which defines the quality of our
interpersonal lives (Stewart, 2006).
Sympathy
Empathy
ETHICAL FRAMEWORKS
DEONTOLOGICAL ETHICS
 the most frequented basis of our decision
making process, expressing a commitment
to the most basic principles.
 It is regarded as universal, always
applicable whatever the circumstance is.
o We follow these rules
since we think of them as
duties.
UTILITARIAN ETHICS
 focuses on the results
and whether or not it
would benefit the
majority.
 Utilitarianism focuses
on the consequences of
each action or decision.
VIRTUE ETHICS
 concerned with moral character and places
more weight or value on the dignity of an
individual and a humanity’s task of caring for
one another.
 It emphasizes character as opposed to duty
or consequence.
LYING
Deontological Utilitarian Virtue
SITUATIONAL OR CONTEXTUAL
ETHICS
 There is no absolute approach to situations,
each situation should be addressed as
different from each other.
 Every problem should be evaluated in its
particular context or situation.
UNETHICAL COMMUNICATION
IN THE
WORKPLACE
Type Example
Coercive Intimidation and threatening others.
Destructive Backstabbing and inappropriate jokes.
Deceptive Euphemism and lying.
Intrusive Eavesdropping, tapping telephones or
monitoring Internet use
Secretive Hoarding information and cover-ups
Manipulative-exploitative Acts which attempt
to gain compliance or control through
exploitation
FREEDOM OF
EXPRESSION
 Freedom of Expression is a basic
human right, It refers to right to
freedom of expression, including the
freedom to seek, receive, and impart
information and opinions of any kind in
any form.
 Internationally, freedom of expression
is protected under the Universal
Declaration of Human Rights and the
International Covenant of Civil and
Political Rights.
 Used to seek answers and express
opinions
ETHICAL FREEDOM OF
EXPRESSION
 Freedom of Expression must be
balanced against society’s need to
maintain order, protect general
welfare and public morality
 There should be limits to free
expression, but only when it involves
harm to others
 People should refrain from hate
speech, the public use of derogatory
and offensive language denigrating
others, particularly on the basis of
race, ethnicity, gender and/or sexual
orientation.
MASS COMMUNICATION
 Mass communication is used to
describe the various means by which
individuals and entities relay
information through mass media to
large segments of the population at the
same time.
 It is the mass production of messages
(message) or information that is
intended to reach a large amount of
people
 Uses mass media; such as
newspapers, TV, radio, books etc.
MASS COMMUNICATION
ETHICS
Ethics
 Truth
 Censorship
 Laws
 Privacy
 Appropriateness
 Sensitivity to other
cultures
 Respect dignity, privacy,
and well being of a
person
ETHIC CODES
 Ethic Codes (or Ethical Codes) are moral
guidelines that are used to help assist
people in making decisions, to tell the
difference between ‘right’ and ‘wrong’
and to utilize this understanding to make
ethical choices
 There are 3 levels;
 Code of ethics (social issues)
 Code of conduct (influence to behavior of
employees)
 Code of practice (professional
responsibility)
CORPORATE CODES OF ETHICS
 Honesty - Professional communicators are honest,
accurate and candid in all communications. This
practice encourages the free flow of important
information in the interest of the public
CORPORATE CODES OF ETHICS
 Confidentiality - Protecting the confidences
and privacy rights of employees and
customers is the duty of professional
communicators. Additionally, they must
abide by legal requirements for disclosing
information that affect the welfare of others
 Credit - Give due credit to those who you
get ideas from.
CORPORATE CODES OF ETHICS
 Free Speech - Principles of free speech and
free ideas should be encouraged.
 Courtesy - Sensitivity to cultural values and
beliefs are crucial.
REFERENCES
 http://www.wordiq.com/definition/Interpersonal_communication
 http://www.pstcc.edu/facstaff/dking/interpr.htm
 http://www.abacon.com/commstudies/interpersonal/infunctions.html
 http://www.mpib-
berlin.mpg.de/en/institut/dok/full/keller/moralobl/kell_moralobl.pdf
 http://www.blurtit.com/q697023.html
 https://teach.lanecc.edu/kenz/llc/userpages.html?thispage=68
 http://www.prismjournal.org/fileadmin/Praxis/Files/Fountaine.pdf
 http://www.prismjournal.org/fileadmin/Praxis/Files/Fountaine.pdf
 http://www.uk.sagepub.com/upm-data/23227_Chapter_7.pdf
 http://www.ehow.com/facts_6726807_corporate-communication-
code-ethics.html

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Communication ethics

  • 2. COMMUNICATION ETHICS What is Communication Ethics?
  • 3. COMMUNICATION  the act or process of communicating; fact of being communicated. the imparting or interchange of thoughts, opinions, or information by speech, writing, or signs.
  • 4. ETHICS  a system of moral principles  deals with values relating to human conduct, with respect to the rightness and wrongness of certain actions and to the goodness and badness of the motives and ends of such actions.
  • 5. COMMUNICATION ETHICS  The principle governing communication, the right and wrong aspects of it, the moral- immoral dimensions relevant to Interpersonal communication are called the ethics of Interpersonal communication.
  • 6. COMMUNICATION ETHICS  Maintaining the correct balance between the speaking and listening  the legitimacy of fear and emotional appeal  degree of criticism and praise
  • 7. COMMUNICATION ETHICS  A death or an overdose of either of the factors could result in unfavorable consequences.  The principle of honesty on both sides should be completely applied because any amount of insincerity from either the listener or the speaker would not be prudent.
  • 8. FUNDAMENTALS OF ETHICAL COMMUNICATION  responsible thinking  decision making  development of relationships and communities  Contexts  Cultures  Channels  Media
  • 9. UNETHICAL COMMUNICATION  threatens the quality of all communication and consequently the well-being of individuals and the society.
  • 10. PRINCIPLES OF ETHICAL COMMUNICATION  advocate truthfulness, accuracy, honesty, and reason as essential to the integrity of communication.  endorse freedom of expression, diversity of perspective, and tolerance of dissent to achieve the informed and responsible decision making fundamental to a civil society.  strive to understand and respect other communicators before evaluating and responding to their messages.
  • 11. PRINCIPLES OF ETHICAL COMMUNICATION  promote access to communication resources and opportunities as necessary to fulfill human potential and contribute to the well-being of families, communities, and society.  promote communication climates of caring and mutual understanding that respect the unique needs and characteristics of individual communicators.  condemn communication that degrades individuals and humanity through distortion, intimidation, coercion, and violence, and through the expression of intolerance and hatred.
  • 12. PRINCIPLES OF ETHICAL COMMUNICATION  Being committed to the courageous expression of personal convictions in pursuit of fairness and justice.  advocate sharing information, opinions, and feelings when facing significant choices while also respecting privacy and confidentiality.  accept responsibility for the short- and long- term consequences for our own communication and expect the same of others.
  • 14. INTERPERSONAL COMMUNICATION Interpersonal communication refers to communication with another person. This kind of communication is subdivided into:  dyadic communication  public communication  small-group communication.
  • 16.  Inescapable  Irreversible  Complicated  Contextual  Psychological context  Relational context  Situational context  Environmental context  Cultural context Principles:
  • 18. Gaining Information Building a Context of Understanding Establishing Identity Interpersonal Needs  Inclusion  Control  Affection
  • 19. DISTANCE  Provides necessary space for each communicative partner to contribute to the relationship.  Is interpersonal space that nourishes the very thing that keeps persons together interpersonally—relationship.  Is an ethical responsibility, not a flaw or a limitation.  The importance of distance keeps us from equating interpersonal communication with ever more closeness.
  • 20. INTERPERSONAL RESPONSIBILITY  Begins with each person’s commitment to active care for the interpersonal relationship, owned by neither and nurtured with or without the support of the Other.  Adheres to the insight of Emmanuel Levinas, abandoning the expectation of reciprocity for attentiveness to a call to responsibility with or without the approval of the other.
  • 21. INTERPERSONAL RESPONSIBILITY  Involves:  Caring for an interpersonal relationship. As one seeks a path in life, interpersonal relationship responsibility invites a balance between distance and closeness in each relationship, which defines the quality of our interpersonal lives (Stewart, 2006). Sympathy Empathy
  • 23. DEONTOLOGICAL ETHICS  the most frequented basis of our decision making process, expressing a commitment to the most basic principles.  It is regarded as universal, always applicable whatever the circumstance is. o We follow these rules since we think of them as duties.
  • 24. UTILITARIAN ETHICS  focuses on the results and whether or not it would benefit the majority.  Utilitarianism focuses on the consequences of each action or decision.
  • 25. VIRTUE ETHICS  concerned with moral character and places more weight or value on the dignity of an individual and a humanity’s task of caring for one another.  It emphasizes character as opposed to duty or consequence.
  • 27. SITUATIONAL OR CONTEXTUAL ETHICS  There is no absolute approach to situations, each situation should be addressed as different from each other.  Every problem should be evaluated in its particular context or situation.
  • 29. Type Example Coercive Intimidation and threatening others. Destructive Backstabbing and inappropriate jokes. Deceptive Euphemism and lying. Intrusive Eavesdropping, tapping telephones or monitoring Internet use Secretive Hoarding information and cover-ups Manipulative-exploitative Acts which attempt to gain compliance or control through exploitation
  • 30. FREEDOM OF EXPRESSION  Freedom of Expression is a basic human right, It refers to right to freedom of expression, including the freedom to seek, receive, and impart information and opinions of any kind in any form.  Internationally, freedom of expression is protected under the Universal Declaration of Human Rights and the International Covenant of Civil and Political Rights.  Used to seek answers and express opinions
  • 31. ETHICAL FREEDOM OF EXPRESSION  Freedom of Expression must be balanced against society’s need to maintain order, protect general welfare and public morality  There should be limits to free expression, but only when it involves harm to others  People should refrain from hate speech, the public use of derogatory and offensive language denigrating others, particularly on the basis of race, ethnicity, gender and/or sexual orientation.
  • 32. MASS COMMUNICATION  Mass communication is used to describe the various means by which individuals and entities relay information through mass media to large segments of the population at the same time.  It is the mass production of messages (message) or information that is intended to reach a large amount of people  Uses mass media; such as newspapers, TV, radio, books etc.
  • 33. MASS COMMUNICATION ETHICS Ethics  Truth  Censorship  Laws  Privacy  Appropriateness  Sensitivity to other cultures  Respect dignity, privacy, and well being of a person
  • 34. ETHIC CODES  Ethic Codes (or Ethical Codes) are moral guidelines that are used to help assist people in making decisions, to tell the difference between ‘right’ and ‘wrong’ and to utilize this understanding to make ethical choices  There are 3 levels;  Code of ethics (social issues)  Code of conduct (influence to behavior of employees)  Code of practice (professional responsibility)
  • 35. CORPORATE CODES OF ETHICS  Honesty - Professional communicators are honest, accurate and candid in all communications. This practice encourages the free flow of important information in the interest of the public
  • 36. CORPORATE CODES OF ETHICS  Confidentiality - Protecting the confidences and privacy rights of employees and customers is the duty of professional communicators. Additionally, they must abide by legal requirements for disclosing information that affect the welfare of others  Credit - Give due credit to those who you get ideas from.
  • 37. CORPORATE CODES OF ETHICS  Free Speech - Principles of free speech and free ideas should be encouraged.  Courtesy - Sensitivity to cultural values and beliefs are crucial.
  • 38. REFERENCES  http://www.wordiq.com/definition/Interpersonal_communication  http://www.pstcc.edu/facstaff/dking/interpr.htm  http://www.abacon.com/commstudies/interpersonal/infunctions.html  http://www.mpib- berlin.mpg.de/en/institut/dok/full/keller/moralobl/kell_moralobl.pdf  http://www.blurtit.com/q697023.html  https://teach.lanecc.edu/kenz/llc/userpages.html?thispage=68  http://www.prismjournal.org/fileadmin/Praxis/Files/Fountaine.pdf  http://www.prismjournal.org/fileadmin/Praxis/Files/Fountaine.pdf  http://www.uk.sagepub.com/upm-data/23227_Chapter_7.pdf  http://www.ehow.com/facts_6726807_corporate-communication- code-ethics.html