Eugene Beirne is an experienced principal consultant with over 17 years of experience delivering large, complex transformation projects for private and public sector clients. He has a proven track record of requirements gathering, customer journey design, and solution design. His skills include business process modeling, project and team management, sales and bid participation, and experience working in retail environments. Major achievements include leading the development of business requirements and designs for Kingfisher plc's multi-channel retail experience and increasing revenue for Matalan plc through their loyalty card system.

1. Eugene Beirne MSc MBA C.Eng. MBCS CIPE
9 The Warren, Old Rossington, South Yorkshire, DN11 0FH
01302 865676 & 01771 213 9991
zerotonull@btinternet.com
http://uk.linkedin.com/pub/eugene-beirne/44/9a4/496/
PROFILE SUMMARY
Eugene is an experienced principle consultant delivering high profile, multi- channel and large complex
transformation projects with over 17 years experience gained in a dynamic consultancy environment,
responding to the needs of a diverse portfolio of private and public sector clients.
A proven track record of requirements gathering, customer journey design, solution design in order to deliver
transformation through.
Practical experience in project and team management, including budget & forecasts, people and scope
management and weekly & monthly progress & financial reporting.
Eugene is enthusiastic, self-motivated, well-organised and flexible individual with excellent interpersonal skills,
dedicated and collaborate team player with natural leadership skills and an excellent track record of delivering
successful digital projects.
Skills include:
• Requirements gathering/analysis
• Business process modelling
• UML documentation from concept/feasibility studies, persona/user journeys to use case modelling
• Project and Team management, including development of project plans, work break down planning,
change management, estimation and people management
• Sales and bid participation, including RFI and RFP responses, estimation, Product selection process
• Experience of working in demanding retail environments on projects covering buying and
merchandising, customer loyalty, warehouse/stock management to customer fulfilment
UML, RUP, agile, retail, waterfall, team leader, process mapping, activity diagrams
MAJOR ACHIEVEMENTS
 Successfully led a business analysis and multi vendor transformation team for Kingfisher plc to develop
business requirements, storyboards, business case development and design inception for the home
improvement retail chain, to introduce a multi channel customer retail experience. Delivered release 1, a
multimillion pound investment on time and to budget.
 Led the business analysis team for the Matalan plc loyalty card system, which increased revenue year on
year for the retailer against a £1b+ turnover. The design documentation included; Requirements capture,
business end to end process maps, outline use cases using UML as the modeling language. The solution
was delivered using the RUP life cycle and delivered on time and to budget.
CAREER HISTORY
2014 – Present DI Consulting Services Ltd
Created a new consultancy business, providing independent business analysis and project management
consultancy services. To date the consultancy business has delivered two projects for Telefonica.

2. 1996 – 2014 Capgemini plc
Employed by Capgemini as a Business IT consultant (Business analyst/project manager) gaining experience
in a number of business sectors, the following is just a small sample of assignments he has worked on in the
Retail sector:
Lead Business Analyst – Kingfisher plc
 The client had indentified a strategic need to move from their traditional retail business model to a
more flexible e-commerce multi channel solution that could support their (Retail & Trade) customer
base. The solution needed to include significant flexibility to support multi product/pricing models,
customer segmentation; fulfillment models (e.g. click and collect to home or work site delivery).
He managed a business analysis team responsible for the capture of business requirements and
process models (“As-Is & To-Be”) for release 1, which would introduce the first building block to
support the “ScrewFix” business unit.
The team's approach was to first indentify the “As Is” business model, risks and issues including in
this case of this client’s lack of consistent product and pricing data model views, before investigating
the business requirements and processes needed for the “To Be” solution. The team deliverables
were based on both the continuing need to support this business but also the Kingfisher group’s
ambition of developing a fully integrated e-commerce business solution that could support the client's
operations in the UK and overseas via further solution releases during 2014 and 2015.
He lead the team in achieving this objective and delivered various documents ranging from business
process models, risk and issue logs, context diagrams (user persona models), business requirements
specifications (functional and non functional), project plans, resource plans (for example indentifying
the need for three Data Architects). The new e-commerce site has been launched, which includes the
flexibility the client required to meet the requirements of a multi-channel “customer retail experience”
http://www.screwfix.com/jsp/container.jsp
Lead Business Analyst – Matalan plc
 Led a joint team of client and Capgemini staff to develop the client's customer loyalty card scheme. He
worked with the client's sales and marketing team and other major departments to develop the
business concept, created “As Is” & “To Be” business process models, captured business
requirements, system solutions and lead the creation of the business transformation path from a
marketing campaign “one size fits all”, to a targeted customer segmentation marketing model.
The solution and business processes changes have been introduced with the client seeing real
improvements in increased vertical and horizontal sales across all business lines.
http://www.matalan.co.uk/rewards/reward-card If you are a Matalan customer, it is highly likely you
will have the customer loyalty card in your handbag or wallet...
 Successfully introduced both UML and RUP design standards into Matalan plc to support future IT
developments, this included development of design processes to support the development of
business cases, investment gateways, use case functional modeling, business process models and
other related UML documentation. The client is continuing to use the standards to assess future IT
investments, working with their outsource partners and vendors.
Lead Business Analyst - Vodafone Direct
 At the time of this development Vodafone had no e-commerce (retail) solution other than a corporate
web site. The client indentified a need to expand into e-business retailing to compete in this emerging
market place.
He led the business analysis team with the role of discovering and capturing of the complete
end-to-end business model for an mobile phone company's e-commerce solution. He approached the
task by engaging with the client to develop a high level understanding of the customer experience
model being proposed by the marketing team, including how the proposition and customer base would
interact. This led onto developing a plan to discover the impacts and requirements for each major
department across the business to support this business model from initial contact to customer
fulfilment.
To capture the information he facilitated several workshops, which the output was used to develop a
department by department business model using UML design notation. This in turn was presented

3. back to the client via an open forum (drop in to see the model) allowing everyone during the day to add
comments. The model was further refined and formally presented back to the client for approval and
sign-off, which was achieved on time. The current retail site has continued to be developed to meet
the ever changing e-retail market place supporting the needs of customers.
http://www.vodafone.co.uk/shop/index.htm?cid=ps-car-auto/c/lzy/uvzq/lznty/qrnuo
CERTIFICATIONS & TRAINING
Capgemini Software Engineering Level 2 Rapid Visualization Design – Business Analysis
Capgemini Enterprise Leadership Programme Agile Development (SCRUM and Agile RUP)
Chartered member of the British Computer Society Project management PRINCE2
Data warehouse design UML & CAST modeling
Staff mentoring and development Employment law (including refresher courses)
Business ethics & diversity in the work place Solution Estimation modeling
Qualified pilot CAAi Accountable Manager Aerodromes
Avionics Trials and Analysis
EDUCATION
MBA (IS Management)
MSc (Business Studies with I.T)
HNC (Electrical Engineering)
BAe Apprenticeship
EMPLOYMENT
Capgemini UK plc
BAe Sema
British Aerospace (Military Aircraft Division) plc
SECURITY CLEARENCE
SC Clearance
Agile Methodologies, RUP methodologies, waterfall, telecommunication, strategic planning, use case analysis,
management, business process, requirement analysis, business process mapping, team leadership, Prince2, retail,
defense, public sector, aerospace, manufacturing, project estimating, requirement management Microsoft office,
business analysis, project management, project planning, workshops, consultancy