FlowBoost lets you use JavaScript functions (from simple to advanced) to manage your Marketo database, without leaving the Marketo UI. Transform, normalize, calculate, look up, and correlate field values. Replace clunky export-Excel-reimport processes with automatic data management, leads and logic both living happily within Marketo. And those are just the basics. In this webinar, Sanford Whiteman, creator of FlowBoost — and moderator of the Marketo Nation community and MCSA — will walk through a variety of FlowBoost-powered Marketing Operations processes that can't be done with Marketo alone.

1. TITLE TEXT
FLOWBOOST: THE FLOW STEP
MARKETO FORGOT
October 2020 ● Sanford Whiteman, TEKNKL and Etumos

2. FLOWBOOST
THE DREAM

3. IMAGINE RUNNING
COMMON FUNCTIONS ON
MARKETO DATA VALUES

4. THEN IMAGINE RUNNING
ANY CODE YOU WANT
IN A FLOW STEP

5. GOING BIGGER: HOW
ABOUT TRANSFORMING
MULTIPLE FIELDS AT ONCE?

6. FALSE STARTS
“Munctions“ (defunct, if they were ever really real!)
Velocity tokens (nope, no lead updates)

7. THE A-HA
JavaScript engines are fast, lean, and secure* for
multi-tenant use
JS is ubiquitous (in browsers + on servers), profusely
documented (unlike custom langs), and evolving
Marketo already knows how to JS-encode
{{lead.tokens}}, {{my.tokens}}, and others
*thanks to single-threading and VMs-inside-VMs

8. AND THAT’S HOW WE (KINDA-
SORTA-MOSTLY) GOT THERE!
Enter code right in the Admin » Webhook UI...

9. ... and you call it from any Flow:

10. THE FLOWBOOST PROCESS

11. FLOWBOOST IS NOT
a limited set of prefab “macros”
a bridge to the Marketo API (no API calls
are used for updates)
FLOWBOOST IS
an infinitely flexible tool: the full set of
JavaScript functions (+ any custom
functions built from those)
a way to apply JS transforms without
leaving the Marketo UI

12. FLOWBOOST
REPLACES
cumbersome offline processes: no more
exporting to Excel, running macros, and
reimporting*
crazy combos of temp fields, Change Data
Value steps, and Data Value Changes
triggers just to compare 2 fields
*plus, UI-based import isn’t always feasible — remember dupes!

13. FLOWBOOST
COMPLEMENTS
team-managed worksheets, saved as
Design Studio CSVs and used as lookup
tables
other data enrichment tools, potentially
saving on API costs
your existing Flow steps — just remove
the wacky, hacky ones!

14. FBCOUNTER.
IT COUNTS THINGS.

15. ALL THE THINGS.
webinar attendees, sure
... or number of times you’ve seen a
certain Company Name
... or unique web visits in a timeframe
... or anything else you want!

16. FBCOUNTER
counter names are just strings, though we
recommend a folder-like naming
convention (“/webinars/programs/1234”)
counters are shared by everyone who
runs a FlowBoost ‘hook
you write (and read) counters from the
Marketo server side, then read the counts
from web pages using your public key
LET’S TAKE A LOOK LIVE!