2. This technology uses Bluetooth transmitters. It locates smartphones or tablets
customers and send them offers, discounts or contextualized information
depending customer geolocalisation. This technology is driven by Apple but it is
available on all Android devices ( from 4.3)
1 – I/HBeacon Reinvents Proximity!
3. The chain Intermarché ( Les Mousquetaires ) set test a prototype of glasses
connected ( Wuzic of French origin ) , proposed by the Digitas agency. They
allow the consumer to be guided to the shelves according to the list of
previously entered races and to receive information on demand.
2 – Experience with Augmented Reality Glasses…
4. 3 – Skip the Glasses and Draw your Smartphone !
Ads Reality ( A.i.Solve , UK ) is a mobile application to highlight products or
retain customers and analyze data. Another app ‘ Interactive Environments ”
plans advertisements on very large screens or specially equipped shop windows
to display images in augmented reality.
5. 4 – Kitchen Connected
Be connected to your supermarket from home! This remote device allows the
consumer to add articles to his shopping application through the barcode or by
vocal recognition. Amazon Dash, hiku by chronodrive, Pikit by Carrefour or Api
by Intermarché want to take this innovations wave and introduce the day to day
of their customer.
6. 5 – “Everything Bar code”: Soon a new Standard!
Digimarc and GS1 US are collaborating to expand their barcode around the
world. Printed everywhere on the product, the invisible global bar-code allows a
faster collection of products in the cashier line. This increase the efficiency of
the store but it’s not all. The printed code can be combined with 2D codes or
serial number allowing authentification, direct marketing or redirection toward
information, photos, vidéos ect…
7. 6 – Electronic Labels
On the supermarket shelfs are emerging IT solutions , such as Nutri Info, for
developing recipes. The tool is based on a database of all ingredients, salt
contents , sugar, fat, additives, allergens … On a radius of sale , the system
allows users to edit labels with the composition as if it were industrial products.
8. 7 – Connected Labels to Push Promotions
Based on NFC (Near Field Communication ), it allows the consumer to get its
smartphone product information, to shop and to enjoy discount coupons. It’s
also a solution for supermarket with pickupstore services to help the employees
save time during the preparation.
9. 8 – RFID to track each Step of your Supply Chain
RFID makes its way into the distribution , especially for critical sectors , such as
meat, requiring foolproof tractability. RFID tags are affixed to the packaging as
on pallets . They capture and provide information that can check during all
stages of the distribution chain without the possibility of hijackings or
incursion. It remains to miniaturize chips and optimize their interconnection
with a remote communications.
10. 9 – Tracking Customer Buying Journey
Publicis Shopper ( France ) tracks the customer buying journey (in opt- in). They
recently won two marketing prize (Atedem and POPAI) with “Share a Coke”
campaign in supermarkets about shopping experience in-store of Coca cola.
Same in UK with Ditto for Shoppertrak.
11. 10 – Measuring the Traffic Flows Instore
Bumbee Labs (Sweden) has people positioning systems. The IOPS application (
Indoor outdoor positioning system) measures the flow of traffic in malls or
public space.
12. 11 – Before Date Management to Reduce Wastage
Checkpoint developed a new system based on RFID label technology which help
stores to limit their food wastage while making money. Mostly used on
premium product due to the price of RFID labels, the solution allow the real-
time updating of the stock after being scanned on the cashier line. An
inventory of soon to be expired product is created and the shelf manager can
use it to run some promotion to push them. According to checkpoint, The bêta
version succeeded in decreasing loss from 35% and increasing sales from 7%.
13. 12 – LocalEyes & Mobeye Mission your Customers to Help You
These app allowing consumers to some accomplices to be paid by the marks so
they took pictures on the location of the marks, on prices displayed on the
juxtaposition of competing products , etc. – A solution already adopted if tested
by Danone, Heineken..
14. 13 – Robots & humanoid Are Coming!
We Robots ( Attraktion company , Austria) have 3D sensors, and a display with
keyboard . Mounted on wheels , they move independently and offer customers
practical assistance : map of the store special requests on keyboard , etc.). See
also Sephora -other models.
15. 14 – A.I controls Your Shelves Filling
The indian company Wipro Technology proposes an automated system to
control your shelves are well filled. In this purpose they use a robot similar to
an Ipad up on a gyropode which reviews regularly each shelf. It detects if a
product is missing to trigger a replenishment, misplaced products are target
and the information is sent to the shelf manager to replace them. It could also
allow to the brands like Nestlé, Danone ect… to monitore their product
placement from the headoffice, but this will surely be depending the retailer…
16. 15 – Toshiba Invents the Instant Cash Checkout
Based on the use of three 3D cameras, the machine identificate firstly the
customer, then scans the whole cart. Each packaging is identificated helped by
500 differents characteristiques dots to allow this performance.
