Snapshot of Digital India - August 2012
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A quarterly compendium of the latest India-specific statistics on digital connectivity, social media, mobile, smartphone usage, tablet usage, etc.
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Snapshot of Digital India - August 2012
- 2. Why the Fuss over Numbers? A strategy that Numbers make Numbers aligns with Numbers tell a abstract data quantify trends relevant story easy to and patterns numbers, works comprehend wonders!
- 3. Internet User Statistics 1200 1000 960 903.72 Number of Connections in Millions 800 600 Mar-12 Aug-12 449 400 200 120 123 32 31 50 13.33 14 0 Landline Connections Mobile Connections Internet Connections Broadband Connections Internet through Mobile
- 4. Smart-phones Usage Samsung Nokia RIM Apple Market Share by Percentage (India) Smart Phone market share (Global) Q2’12 – Units sold (in millions) Q2’12 - Market Share (percent) Samsung 50.2 32.6 Apple 26.0 16.9 Nokia 10.2 6.6 HTC 8.8 5.7 ZTE 8.0 5.2 Total 50.7 32.9
- 5. Tablet Usage Market Share by Percentage (India) Others 12.84 HCL 1.94 RIM 6.17 Apple 22.53 Samsung 56.52 0 10 20 30 40 50 60 Global Tablet OS Shipments Q2’11 Q2’12 Global Tablet Market Share Q2’11 Q2’12 (Units in millions) (percent) Apple iOS 9.3 17.0 Apple iOS 62.0 68.3 Android 4.4 7.3 Android 29.3 29.3 Microsoft 0.6 0.3 Microsoft 4.0 1.2 Others 0.7 0.3 Others 4.7 1.2 Total 14.9 24.9 Total 100 100
- 6. Social Media Statistics August August March March 50 51 13 16 million GROWTH 2% million million GROWTH 23% million users users users users August March 14 15+ million GROWTH 7.1% million Number of Users in August – 134,000 users users 6.7% of 20 million users are from India
- 7. More Statistics on Indian Users Top 5 states housing the highest proportion of 94% of Indian smart-phone users access internet on their mobile internet households in India Almost of Indian users have performed 80% some form of financial transaction through their mobile phones 5 Delhi - 7.68% Uttar Pradesh 4 (Noida inclusive) - 8.18% More than of the Indian mobile internet 50% using population hails from the non top eight cities Most popular activities amongst online Indians 1 • 98% - emailing Maharashtra – 18% • 76% - searching or buying non travel products 3 Andhra Pradesh – 7.15% • 69% - download music Karnataka - 8.27% • 62% - job searching • 61% - social networking 2 Tamil Nadu - 10% • 59% - searching for / buying travel products
- 8. Comparison – India | China | USA | UK Landline Connections Mobile Connections 31 million 1.046 billion 146 million 960 million 33.2 million 327 million 31 million 81 million Internet Connections Broadband Connections Internet through Mobiles 538 million 159 million 449 million 243 million 53 million 388 million 18.74 million 179.85 million 123 million 14 million 22.8 million 52 million Facebook Users Twitter Users LinkedIn Users 155 million 200 million* 61+ million 51 million 141.8 million 15+ million 35.45 million 16 million 9+ million 0.5 million 10 million 2 million** *Figures for Weibo as Twitter is blocked in China *** LinkedIn has no official license to operate in China yet
- 9. Interesting Global Statistics The planet has a population of 7 Billion people alive And now there are 5.9 Billion active mobile phone subscriptions For 5.9 Billion mobile accounts, there are only 1.1 Billion fixed landline telephones worldwide 19% of the installed base of handsets globally, are smart-phones 1.3 Billion personal computers of all kinds 970 Million Cars (including desktops, laptops, netbooks and tablet PCs) registered & in use worldwide 4 Billion Radios 1.1 Billion Landline Phones 1.8 Billion Television sets 4.8 Billion Mobile Handsets
- 10. Email Statistics (Global) 90% Smart-phone Owners access the 5.3% same email account Mobile phone time on mobile & is spent on Email / desktop IM if divided by Function. ExactTarget – 2012 “The 2012 channel preference survey” 30% More email is read on Mobile than on a more time desktop email client or via webmail. spent by Email visitors on the website than regular visitors 36% 33% 31% mobile desktop webmail Litmus – (June 2012) “Has your audience gone Mobile”
- 11. E-commerce Statistics (India) A total of 9 million Indian internet users carried out online transactions in 2011. This number is predicted to reach 38 million by 2015. The travel sector is leading the way in Indian e-commerce, with one third of all travel bookings made online India’s travel market is currently dominated by two local players MakemyTrip and Yatra, which hold 48% and 30% of the market respectively and 40% of train reservations are now made online 1% of Indian retail sales come from e-commerce, yet the market is set to be worth $2bn by 2015. 80% of Indian web users say they plan to shop online in the near future India is on the 5th position in the Global Retail Development Index (GRDI) and 2nd in Asia after China - Global Retail Expansion by AT Kearney Report
- 12. What lies ahead Online advertising in India is currently generating US$410 million a year and represents 7% of total advertising spend. By 2015, it is expected to generate US $1.6billion and comprise 10 to 15% of Source : Economic Times India’s overall as spend. The mobile advertising is set to grow ten-fold within the coming five years. In current value is US $11 million. Source : Emarketer Mobile Advertising spend came to US$56.5 million in 2011. It is forecast to reach $247 million by 2015. It is expected that by 2017, approximately 23.38 million tablets would be sold in India. The Indian Mobile Value Added Service industry itself is estimated to grow to US$ 10.8 billion by 2015 India will reach 250-350 million internet users by 2015 Internet video will be 70 per cent of all internet traffic in 2016 in India, up from 30 per cent in 2011 India couldbecome one of the world’s top five countries for smart-phones by 2016, representing almost The Indian government expects to increase the number 10 % of the entire world’s supply. In 2011, it represents 2.2 of it. of broadband connections to 175 million by 2015, 600 million by 2020
- 15. Have a question, ask the experts! 318, 3rd floor, Powai Plaza, siddharth.hegde@ethinos.com Central Avenue, Opp. Pizza Hut, Hiranandani Gardens, Powai, +91 – 9820217252 Mumbai - 400 076, India. @siddhegde +91 - 022 - 40157652 http://www.linkedin.com/in/hegdesiddharth http://www.facebook.com /EthinosDigital http://www.slideshare.net/Ethinos More presentations from the Ethinos team Internet usage The case for Social 10 Commandments Digital Marketing : 11 Case Studies of patterns among Media in B2B of Social Media for The last chance to how twitter affluent Indians Companies Business level the playing field helped businesses Ethinos - Digital Marketing is a boutique firm with unique hands on approach to helping clients with all aspects of Digital Marketing Strategy, Social Media Marketing, Search Engine Marketing (SEO & PPC), Branding & Design, Mobile Marketing and Email Marketing.