It’s time to start developing a robust e-commerce marketing strategy to sustain in this rapidly growing e-commerce landscape. As a matter of fact, this huge market attracts different kind of brands which will make the competition tougher.

1. ECOMMERCE TRENDS FOR 2017
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2. Introduction
According to industry experts, online sales will experience a growth from $335
billion in 2015 to a whopping $523 in the year 2020 which comes to a growth
of 9.32% per year.
In this post, we’ve outlined 12 e-commerce trends that will probably take the
year 2017 by storm and you, as an e-commerce business owner, needs to take
these under consideration to ensure your online as well as offline sales
growth.

3. Mobile Ecommerce
Though most of e-commerce entrepreneurs are aware of the importance of
mobile marketing as well as digital media and probably have moved their
websites to responsive designs or have considered strategies to reach the
users on their mobiles, many still consider mobile e-commerce as an
afterthought and something which is ‘good to have’ but not necessary
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4. Customer Experience
Another e-commerce trend that is likely to rock 2017 is the increased
significance of customer retention than that of customer acquisition. Most
people who can access internet easily already shop online and hence they’re
well aware of the selection power they have
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5. Big Data Analytics
Regardless of its size, any business can enjoy the advantages of big data
analytics. As the e-commerce landscape is gaining huge momentum in terms
of opportunities and potential, online shopping is becoming one of the most
preferred options. Ecommerce business owners now need to reach new
consumers with tailor-made offers.
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6. Selling on Social Network
Today, ‘Buy’ buttons can be found on almost every social network sites like
Facebook, Instagram, Pinterest etc. According to e-commerce trends,
consumers want their shopping experiences to be most convenient and fast at
the same time.
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7. Chatbots (Virtual Shopping Assistance)
Chatbots use Instant Messaging, which is one of the platforms that people
are most comfortable with. While some shoppers may use them just for the
fun quotient, serious shoppers too can use them to make a purchase
decision. Sale of simple or familiar products can get a boost with chatbots.
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8. Making feel and touch
E-commerce is still fighting the touch-and-feel quotient offered by brick-and-
mortar stores. To make up for it, e-commerce trends show a growing
tendency to use various modes for giving as many product details as possible
to the potential customer. From using multiple HD pictures of your product
variants to offering a 360 degree view of the product and close-ups of various
features, e-stores are using all of them to woo shoppers.
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9. Real time analysis
Since your online store remains open round-the-clock, you need to be
proactive and spot trends and patterns rather than act reactive. That’s why
you need analytics that offer real-time updates and help you to catch issues
(like a problem during checkout) as they occur, or trigger follow-up emails
etc.
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10. Same day delivery options
As Amazon raises the bar by offering same day delivery with its Prime,
businesses are facing a tough task of matching up with customer expectations
of getting their ordered products as soon as possible. This is especially so in
case of particular products (such as food, baby products, dresses for special
events, home and hygiene goods etc) and times of the year (like the holiday
season, July 4 th etc).
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11. Free shipping
For a majority of shoppers, free shipping is an attractive offer. No wonder
many e-commerce retailers are using it to woo their customers. You too can
use the same though it would be wiser to weave in the shipping costs with
your product price to steer clear of potential losses, if any.
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12. More payment options
Though internet banking and credit cards are the prevalent payment options for
long, many shoppers aren’t comfortable sharing their credit card details with an e-
commerce retailer. That’s why the trend is to offer customers diverse payment
options like MasterPass by MasterCard, PayPal, V.me by Visa, BitCoin, ApplePay,
Google Wallet, and prepaid cards that customers can reload for use.
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13. Easy returns
An IMRG study showed that the overall satisfaction with returns services took
a beating to drop to 61% in 2015 from 68% in 2014. No wonder the quality of
return services plays a key role in deciding from which e-commerce stores or
retailers customers will buy from. As customers today expect more from their
e-commerce stores, a growing emphasis is given on clear returns policies
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14. Selection of best e-commerce platform
When choosing a platform for your e-commerce store, you should consider
several factors. To begin with, consider your stock size and make sure you are
paying the minimum amount for the services that you will require to run your
store. Whether you are selling physical products (that would need provisions
for shipping cost) or digital products is another factor to consider while
choosing a platform as it should meet your specific needs.
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15. Conclusion
Since the e-commerce landscape is changing rapidly, it becomes important
to spot and respond quickly to the latest trends. If you fall behind and wait to
act reactively, you will soon lose out on your client base.

16. Thank You