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Digital marketing strategy for hospitals

  1. eLuminous Technologies Digital Marketing Strategy for Hospitals
  2. This presentation includes 1. eLuminous Digital Marketing Department 2. Vision and Mission Statement 3. HR Culture and Policies 4. What Is Digital Marketing? 5. Why Digital Marketing Is Important? 6. What can we achieve with Digital Marketing? 7. What are the assets of Digital Marketing? 8. Important Factors of Digital Marketing 9. What Are the Main Benefits of Digital Marketing?
  3. Eluminous Digital Marketing Department
  4. Digital Marketing @ eLuminous Honesty, Commitment and Cooperation are core values of eLuminous Technologies and we are living up to our core values since the inception of the Company. We understand the importance of an online persona and the scope of business over the internet, and therefore we aim to deliver the most productive and top Digital Marketing services. Understanding Business goals Website Analysis Measure Conversion rate optimization Deployment of Services Digital Marketing Services Competitor Analysis
  5. Vision and Mission Statement
  6. “Honesty, Commitment and Cooperation” To be a world class Innovative and Progressive IT Company having branches across the globe. MISSION VISION To develop Mobile & Web Solutions with latest technologies, standard processes, committed support and consulting that brings growth & success for our clients.
  7. HR Culture and Policies
  8. Different Policies for Employee A company’s most valuable asset is its employees and at eLuminous we make sure everyone works here will get right advantages to grow by following certain rules defined by the company. To know more in detail about each policy please visit:
  9. What is Digital Marketing?
  10. Digital Marketing Overview Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers. eLuminous Technologies is an expert digital marketing strategy for hospitals in India. Our marketing strategy for hospitals will help you grow OPD patients, increase the no. of IVF cycles per month. Contact us today.
  11. Why Digital Marketing Is Important?
  12. Importance of Digital Marketing Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences. It is not only a rapidly growing force in the current marketing playing field, it is set to be the future of marketing, and it seems likely that digital media will soon replace more traditional forms altogether.
  13. What can we achieve with Digital Marketing?
  14. Achievement with Digital Marketing Digital marketing is catapulting past analog. People are consuming more digital content daily using their smart phones, desktops computers, laptops, tablets, and more. The thing is, companies need to recognize that they need to alter their marketing strategies to adapt to this. CORRECT TARGETING TARGETED AUDIENCE ON TIME DELIVERY INSIGHTS AND ANALYSISINSTANT COMMUNICATION BUSINESS ENGAGEMENT CONVERSION TRACKING HIGHER ROI & REVENUE INCREASED CONVERSIONS
  15. What are the assets of Digital Marketing?
  16. Digital Marketing Assets  Website  Blog posts  E-books  Infographics  Email template  Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.)  Videos  Earned online coverage (PR, social media, and reviews)  Online brochures and Whitepapers  Branding assets (logos, fonts, etc.)
  17. Important Factors of Digital Marketing
  18. Methods of Digital Marketing Organic Methods:  Search Engine Optimization (SEO)  Content Marketing  Inbound Marketing  Affiliate Marketing  Native Advertising  Marketing Automation  Email Marketing  Online PR Paid promotion:  Social Media Marketing  Pay-Per-Click (PPC)
  19. Organic way of Digital Marketing Search Engine Optimization (SEO) The process of optimizing your website to ‘rank’ higher in search engine results pages, therefore increasing the amount of organic (or free) traffic that your website receives. Content Marketing The creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, or customers. Inbound Marketing Inbound marketing refers to the ‘full-funnel’ approach to attracting, converting, closing, and delighting customers using online content. Affiliate Marketing A type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website. Native Advertising Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content. BuzzFeed sponsored posts are a good example, but many people also consider social media advertising to be ‘native’ -- for example, Facebook advertising and Instagram advertising. Email Marketing Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people towards the business’ website.
  20. Paid-Promotion Social Media Marketing The practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. Pay-Per-Click (PPC) A method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords. Paid Blog Marketing Promoting content on different websites using an automated content network platform to increase reach and get CTR for the targeted content.
  21. What Are the Main Benefits of Digital Marketing?
  22. Advantages of Digital Marketing  Website Traffic  Lead Generation  Brand Development  Greater engagement  Use content to connect to consumers online  Optimize for conversion  Realize higher ROI and revenue  Reach larger audiences  Improved conversion rates  Cost-efficient
  23. “Get ready to dive into the world of Digital Marketing ” Address: eLuminous Technologies Pvt. Ltd. IT Park-29/7, Near Power House, MIDC Ambad, Ambad Industrial Area, Nashik, Maharashtra, India - 422010 Ph:+91 7218461533 Email-id: Thank you