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1. Healthy Brownies
COIL Marketing Group 4

3. Objectives:
•Increase sales in each period.
•To be a Company leader in the market.
•Generate greater profits for the next period.
•Greater participation in the market.
•To be a brand recognized in the market

4. Our Mission
We are a business which prepares and
commercializes “healthy desserts” so busy people
don’t have to worry about it. We adapt our
products to the local and international markets in
order to satisfy our customers. We strive to give
clear information about our products they are
consuming.

5. Our Vision
Be a leader in the “healthy desserts” market in
each location we are present in and we inspire and
we aspire to be a company with integrity, hard
work, and innovation in all levels of the company.

6. SWOT

7. Segment
• Demographic:
⚫People of all genders who exercise or go to the gym often
• Psychographic:
• Customers buy this product because they are busy & need an easy and healthy
snack
• A good alternative for snacks for kids
• Difficult & Time consuming to prepare themselves
• Geography:
• We are focusing on Lima, Peru and Orlando, Florida

8. Target
• Children:
⚫This is a group from parents that want alternative snacks that are healthy
• Teenagers:
⚫This is a group of young people that are health conscious
• Young Adults:
⚫This group have a busier lifestyle and don’t have time to make healthier snack
options
• Adults:
⚫Usually makes decisions in the household and makes the food daily

9. Position
We are going for a market that satisfies the needs
of people that don’t want to buy expensive
products. At the same time, we strive to make
them readily accessible to people

10. Product
Our product is the healthy brownie that uses all
natural ingredients and sweeteners. It gives you
the satisfaction of your sweet tooth without the
negative side affects. The packaging will show all
of the ingredients with portion sizes

11. Place
We want to physically be located in gyms so they
are readily accessible right after a workout. We
also would be in grocery stores so they are
available for people as they shop for weekly food

12. Price
Our price of the package of brownies would be
around the same price as “normal” brownies at the
$1-3 range (5-10 soles)

13. Promotion
We will mainly advertise the healthy recipe
aspect, on the internet. We can use social media to
encourage trying the product