This document discusses how to fully utilize LinkedIn for professional and business purposes. It provides an overview of LinkedIn, highlighting that it has over 150 million users. It then covers how to set up a strong personal profile by including important elements like a photo, updated resume, descriptions of experience and skills. The document also discusses how to enhance networking on LinkedIn and set up an effective company page. It concludes by advising what should be avoided, like only using LinkedIn to promote or sell.

1. HOW TO FULLY
TAKE ADVANTAGE
OF
Nikki Little, Social Media Strategist at Identity
Macomb-OU INCubator
April 5, 2012

2. WHAT WE’LL DISCUSS:
 Why LinkedIn? Overview and stats
 Getting started
 Important elements of personal profile
 How to enhance networking
 Important elements of company page
 What NOT to do on LinkedIn

3. WHY LINKEDIN?

4. http://www.flickr.com/photos/29492436@N00/3942063039/
More than 150 million users in
200 countries.
4

5. http://www.flickr.com/photos/29492436@N00/3942063039/ http://www.flickr.com/photos/38851430@N07/3612876698/
LinkedIn counts executives from
all Fortune 500 companies as
members.
5

6. Traffic from LinkedIn generated highest
visitor-to-lead conversion rate at
2.74%, almost 3 times higher than both
Twitter and Facebook.
6

7. http://thenextweb.com/socialmedia/2012/02/25/43-of-all-linkedin-users-are-in-
the-us-ibm-is-the-company-with-the-most-followers/
> 2 million companies representing all
industries, sizes and geographies.
7

8. REASONS TO USE LINKEDIN:
 Digital resume and stamp of approval
 Networking opportunities
 Showcase industry expertise
 Find a job
 Recruit new employees
 Market yourself and your business
 Generate sales leads

9. WHAT YOU NEED
TO GET STARTED

10. THE KEY INGREDIENTS
 An email address
 Photo (headshot – 4 MB limit)
 Updated resume

11. http://www.flickr.com/photos/generated/501445202
LinkedIn will help you put
the profile pieces together.

12. LINKEDIN RESOURCES
 LinkedIn Learning Center –
http://learn.linkedin.com/
 LinkedIn Blog –
http://blog.linkedin.com/

13. 10 MOST
IMPORTANT
PROFILE
ELEMENTS

14. 1. PHOTODIN RESOURCES
LinkedIn says adding a photo makes
your profile 7x more likely to be
found in searches.

15. 2. STATUS UPDATESDIN RESOURCES
Promote events and
company/personal news, share
industry news, etc.

16. 3. IMPORTANT WEBSITESRESOURCES
Add most relevant websites and
customize the display names.

17. 4. CUSTOM URLDIN RESOURCES
Selecting a URL with your name in
the text makes you easier to find
via search engines.

18. 5. HEADLINE WITH KEYWORDSRESOURCES
By default, the headline is your current
position, but you can customize it.

19. 6. DESCRIPTIVE SUMMARY W/KEYWORDS
Give highlights of who you are as a
professional.

20. 7. SPECIALTIES
Summarize your professional skills
into keyword phrases.

21. 8. PROFESSIONAL EXPERIENCE
LinkedIn says having your 2 most
recent positions makes your profile
12x more likely to be found.

22. 9. EDUCATION
Add in all levels of education,
including study abroad experience.

23. 10. RECOMMENDATIONS
Ask for recommendations to
go along with your various
positions/experience levels.

24. ENHANCE YOUR PROFILE BY ADDING:
 Skills and expertise
 Interests
 Contact interests
 Applications: Reading List by Amazon, Blog RSS
feed, SlideShare presentations
 Events
 Honors, awards, certifications
 Languages
 Various other options under “Add Sections”

25. MAKE IT EASY FOR PEOPLE TO FIND YOU:
 LinkedIn member plugin or link to
profile on website or blog
 Business cards
 Email signatures
 Link to profile on other social
sharing sites

26. 7 WAYS TO
ENHANCE
NETWORKING

27. http://www.flickr.com/photos/39046851@N08/4052765588/
1. Connect with people you meet, and
always add context to your invitation
to connect.

28. 2. Join relevant groups, and get
active in them.

29. 3. Scan the Home newsfeed and reach out
to people who share new jobs, promotions,
interesting opportunities, etc.

30. 4. Follow relevant/interesting
companies. Comment on posts and
make connection/outreach
decisions based on activity.

31. 5. Utilize the Answers feature.

32. 6. Find new connection, outreach
and Answers ops through RSS
subscriptions.

33. http://www.flickr.com/photos/51035609331@N01/5070827/
7. Create a list of people you want to
keep tabs on, then find opportunities
to reach out on LinkedIn or in
person.

34. BETTER
UNDERSTAND
& VISUALIZE YOUR
RELATIONSHIPS

36. InMaps - http://inmaps.linkedinlabs.com/
 See how connections are related to each
other
 Color coded to represent different
affiliations/groups
 Bigger names = more connected
 Find sectors of your professional world that
lack connections
 Create smart connections between friends

37. YOUR
COMPANY
PRESENCE

38. IMPORTANT COMPANY PROFILE ELEMENTS:
 Logo and company description
 Products/services
 Career opportunities
 Recommendations
 Status updates
 Blog RSS
 Page statistics (pageviews, demographics,
unique visits, products/services clicks)

41. 3 THINGS TO
AVOID DOING

42. http://www.weherdcats.com/2011/05/24/the-new-snake-oil/
1. Connect with the intent to only
promote, sell or market.

43. http://www.flickr.com/photos/47353092@N00/519906069/
2. Spam groups.

44. http://bit.ly/Hbo8sc
3. Connect, but
never interact.

45. QUESTIONS &
DISCUSSION

46. THANK YOU!
Email: nlittle@identitypr.com
LinkedIn: http://www.linkedin.com/in/nikkilittle
Twitter: http://twitter.com/nikki_little
Blog: http://nikkilittle.com
Identity: http://identitypr.com

47. Sources:
•http://press.linkedin.com/node/1104
•http://blog.hubspot.com/blog/tabid/6307/bid/30030/LinkedIn-277-More-Effec
•LinkedIn