5. INTRODUCTION
HP stands for HEWLETT PACKARD
Hp is the largest Laptop & PC production company
in the world (19%)
It is 2nd in India(12.10%) after DELL(16.70%)
HP laptops consider to be cheapest
Main Headquarters – CALIFORNIA (USA)
Corporate Office – BANGALORE
6. SALES INFORMATION
HP till 2010 was INDIA’S largest seller of
Laptops & PC’s
Contribution in 2010-----16%
2011-----12%
Dell Catches up its place in Indian Market
Hp sold Products worth Rs $1 billion
Dell sold products worth Rs $1.6 billion
Dips 4% but demand high
Hp then to remains customer’s satisfied for
cheap products
7. WORLD STATISTICS
Total Revenue – $127billion
6% from European countries
8% from U.S
It earns 18% of income from BRIC countries
{$15.24 billion}
5% -Canada & Mexico
8%- Japan,Singapore,Thailand, Malaysia
2% -Australia
And rest from African Continent & other
countries
8. PRICE SUPPLY
30500 2800 units
32000 3200 units
34500 3800 units
36000 5000 units
HP PROBOOK 4520 (MUMBAI statistics)
HP PROBOOK SUPPLY INFORMATION (MARCH,APRIL,MAY,JUNE)
P:PRICE
S:SUPPLY
Perfectly inelastic
9.
10. DEMAND FOR HP LAPTOPS
Demand increasing day by day
Increase in demand due to global opportunities
Currently hp-pavilion is most demanded followed
by pro-book and various note-books
Demand also for printers , scanners etc
HP plans to increase its invst. in INDIA