analysis

1. ICONOGRAPHY
This poster is iconic due to the colour scheme and its
appearance on Olly’s clothes, with the burgundy text and
the replicated colour on Olly’s braces. The bulky font
displaying his album title is then continued in the black
attachments of Olly’s braces. Also, the website is displays
on the poster along with some tracks that will feature on
the album, which is iconic to the artist and is placed in the
terminal area which is the correct place for it as it would
be different if it was placed in the primary optical area.
CHARACTERS
The only character apparent on the advert is Olly Murs,
of which the poster is advertising and his latest album.
The direct address of the character allows the audience
to gain insight on the artist, believing that he is in the
“Right place, right time” as his album is titled. His
relaxed physicality indicates to the audience that he
doesn’t have to try too hard when performing as his
talent comes naturally and was enhanced by his
appearance on the X Factor which established his
singing career. His clothing matches the colour scheme
of the overall poster as his braces match the text stating
his name which is easy for the audience to relate his
name to the actual one, because he’s the only character
and because of the colours. Olly’s style of clothing has
always emitted a vintage feel, not just in this poster. He
has frequently worn trilby hats in videos, so it’s a
genuine interest of his to dress in such a manner, this
could suggest that his music is a variety of styles as he
likes to experiment, as he does with his clothing.
SETTING
The setting of the poster looks like the image was
produced in a studio with the high key lighting on Olly’s
face and the substantial one colour background. The
background is made to look like the sky with the blue
background and with Olly wearing a white top; this
suggests that his career is escalating, much like a bird
in flight, which indicates his soring potential and
discovering his musical talents and the style in which to
present them.
TECHNICAL CODES
On the poster, high key lighting is used predominantly on Olly’s face
to highlight is masculine features, including his jaw line. However, as
well as airbrushing his face, the shadow created underneath his chin
could have been enhanced which indicates that his music career
may have been tampered with in a similar way by digitally enhancing
Olly’s voice. The colour scheme is consistent throughout the whole
poster with including Olly’s clothes. The text is informal as most
phrases are in different fonts; I believe this was done stylistically to
catch the audiences’ attention.
DESIGN BALANCE/SYMMETRY
The amount of text and imagery is balanced, however the
positioning allows the text to start from the strong fallow
area establishing his name. The image is balanced out
the amount of text, however where Olly’s head is
positioned is in the middle of the page, but then his body
is involved and this juts the text to the right slightly. The
spacing of the text is quite tight at the strong fallow area
and the becomes increasingly more spaced out towards
the terminal area as the limited track list and website
address are further away that the artist’s name and
album, this could be just to fill up the terminal area. On
the other hand it could be to suggest that he’s less
involved with his website but fans are more than welcome
to visit the site and look at synergies.
DESIGN PRINCIPLE
The Guttenberg design principle may have been
considered when this poster was created, as in the
primary optical area includes a mid-shot of Olly Murs
which indicates that he’s the main focus of the poster, as
it is promoting his album and it allows the audience to
recognise that the poster is about him without having to
read of the text. The artist’s name is in the strong fallow
area which isn’t usually well known for the display of a
name but as the audience glance over the poster, they
are able to recognise the artist. As mentioned earlier, the
terminal area is filled with minimal text including a
website; this could suggest a minimal approach to music.