The business model of Gillete or Nespresso, adapted to bread.

1. The bread maker machine:
PANMAKER
Assigment 3: FRAMING AND REFRAMING
A Crash Course on Creativity
By Estefanía Fernández Delgado

2. What PANMAKER is?
There are many bread makers in the market,
but most of the people still buy the bread at the
supermarket or the bread store…
This is because it doesn’t worth it unless you
have an allergy, you spend more time making
the bread at home than going to buy it.. And
you also have to have another machine in the
kitchen.
But.. What if you could spend only 5
minutes and you have fresh bread
everytime you need it and customized
to your taste?
A Crash Course on Creativity

3. PANMAKER the
“nespresso for bread”
If people have a machine for coffee… why not to
have one for bread that it is consumed every
day?
This machine has the same size than the
nespresso and it allows you to do the bread that
you need in every moment, completely fresh.
When you buy it, maybe you buy too much or
finally not enought… This
machine
creates the loafs that you need
every moment!!
A Crash Course on Creativity

4. PANMAKER has a wide variety of
fresh loafs of bread ready for you
As nespresso, PANMAKER has
different capsules that you can
choose every day to eat your
favourite loaf or small bread:
-Mini baguete
-Mini bread with nuts
-English bread
-Focaccia
-Galician bread
-Bread with olives
-Garlic bread
-Pita bread A Crash Course on Creativity
-Cheese naan etc ….

5. PANMAKER is confi and helps you
to save money
- It is so confi, ready in 5 minutes and fresh.
- You can choose the option for celiacs or a
diet loaf..
-You spend only what you need without
wasting anything
-It also allows you to get different loafs customized to
the taste of each one of the family
-If you cook Indian food, you can make naan or
chapati.. If you cook Greek style you can get a Pita
bread.. It’s perfect for every meal!
A Crash Course on Creativity

6. PANMAKER makes mini pizzas
and mini pasties!!!
Perfect for a dinner at home or as
starters!
A Crash Course on Creativity

7. PANMAKER
Buy the machine at any store
for
Only $9,99
Get the capsules online
for $30 the box
WWW.PANMAKER.COM