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A Crash Course on Creativity
Venture Lab
Estefanía Fernández Delgado

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For this assignment, I’ve chosen 6 shops that I really
admire as business models:

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A shop for children that adults love
Products: Games, Dolls, Fancy
dresses, trips specialized for children
Target:Kids
http://www.imaginarium.es/

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The entrance has two doors with
different sizes, kids and adults love
to pass through the small one.
Its name reminds me to
creativity, fantasy , magic.. And its
product are a perfect present for a

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MAIN CARACTERISTICS
- The store has no music, something I miss inside
- I think it could have a smell of sweets or pop corn to sell products
like that.
- I think the trips they sell are just great, ideal for families
-It’s also great that the products are clasified by months of the
children
--They could have some events inside the shops to attract more
public, and some outdoor activities for those explorers who love
nature, stars, etc
-- There are new technologic products that could be interesting to
adapt for children.

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FRESH HANDMADE COSMETICS
Products: soaps, masks, body gel, body
scrubs, moisturisers, bath bombs, etc
Target: women
http://www.lush.com/

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When you enter to the shop, the smell invades you and you
feel like to buy the products, that are handmade, so they are
high quality products

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MAIN CARACTERISTICS
-The products are handmade and, many of them are
made at the shop and customized to the customer.
- The smell inspires you to buy
-The presentation is perfect
-There are gift packages
- I think they could include some special products for
babies
-They could sell also make up
-They could teach you how to create your own mask

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FRESH HANDMADE COSMETICS
Products: furniture, special designs for
business, carpets, other decoration, etc
Target: youngs and adults
http://www.ikea.com

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When you enter you have no choice, you have to visit the
whole shop.. And you finally buy something.

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MAIN CARACTERISTICS
-You can buy the furniture by pieces, so you can customize
it to your taste
- You do it yourselve
- It’s fashion and cheap. They take advantage of the
Sweedish design fame
-They offer you food for a very good price, so you can stay
longer at the shop
-I miss a special smell
-I think they could also have a special line of design and
products for hospitality, now that they also have hotels

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The latest in fashion for
women, men and kids
Products: cloths, shoes, accesorize, etc
Target: men, women, kids
http://www.zara.com/

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Their publicity is the same shop. It’s very well structured, the
personnel use its clothes and they have the same image
than the brand. It has a special smell.

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MAIN CARACTERISTICS
-You can find the same type of clothes that you can see in the
latest fashion design firms.
-They adapt the fashion to every country and they are very
trendy,
-They are the fastest and they have created an empire
-I think they could do like IKEA, and to promote the Galician
fashion style and its products.
-They could have a bigger catalogue of perfume and other
beauty products

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Clothes and other products
that are unbelievable
cheap
Products:
Cloths, shoes, towels, sand
als, etc
Target: Mayority of people
with not so many
economic resources http://www.primark.com/

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-The products are really cheap
-The smell is not nice, it smells like plastic.. But it’s so cheap
-I think they could organize better the shops, liKe IKEA
-They could improve the smell
-The organization to pay is very good
-It could be better attention or catalogue that inspires you to
buy

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The best shop to buy
technology
Products:
TVs, photography, music, vi
deogames, tickets, etc
Target: Youngs and adults
http://www.fnac.es/

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-The have a cafeteria, whic is perfect to enjoy
concerts, book presentations, to have a lookk to a book
-The Club Fnac offers you great discounts in a wide
variety of products
-I think they could promote more events
-They could offer also decoration to match with the tecnology