What Are Firm Strategic Intelligence Needs?

What are firm’s strategic intelligence ‘needs’?: The Murcia example Esteban Pelayo INFO – Regional Development Agency of Murcia Stratinc Finale Conference 7th of September 2006

Outline 1. Needs detected by StratinC partners 2. The case of Murcia 3. Conclusions

Needs detected by StratinC Project ,[object Object],[object Object],[object Object],[object Object],[object Object]

Relevance of information ,[object Object],[object Object],Source: Oslo Teknopol (2004) “A survey of Norwegian Biotechnology companies”; based on a report composed for The Norwegian Research Council by MMI UNIVERI

Innovation and watch Fields of Survey ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Mancomunidad del Norte de Tenerife X Training X Products X Process X Recruitment X Financing aids and subsidies X Suppliers X Competitors X Customers X Technologies X Markets Great relevance Average relevance Some relevance Not relevance

Sources of information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],NORDRHEIN WESTFALEN : STRATEGIC INTELLIGENCE AND CLUSTERING in the NEW MATERIALS SECTOR

Other needs of watch ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],ICT Sector in Region of Central Macedonia

Networks - Motivations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],LORRAINE : STRATEGIC INTELLIGENCE AND CLUSTERING in the WOOD SECTOR

Company needs in Murcia ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Innovation & watch in Murcia Main interests Fields of survey Sources of information Practical of watch The Market Providers Products Technologies Market Regulations Fairs Internet R&D Institutions and Professional organizations Formalized on customers, suppliers and markets

General scheme of the PSIP for juices Software PSIP E-mail alerts Internet http://zumos.ctc.es Collection of data Analysis Dissemination Expert

1st Conclusion: Close approaches are important Strategic intelligence Technology watch Foresight Economic intelligence Human capital Knowledge Management Co-opetition Cluster ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Increase profits Increase sales Competitiveness Salaries Investments pay-back Concepts Deliverables Companies 1. Feedback from the companies

2nd Conclusion: Supply only useful information ,[object Object],Information supplied Company ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1. Feedback from the companies

3rd conclusion: foster internal capabilities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thank you for your attention! ,[object Object],[object Object],[object Object],[object Object],[object Object],Region of Murcia

What Are Firm Strategic Intelligence Needs?

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What Are Firm Strategic Intelligence Needs?