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Brave New World:
Social Media, Big Data, and the IRB
Elizabeth A. Buchanan, Ph.D.
Endowed Chair in Ethics
University of Wisconsin-Stout
Acknowledgements
 Carol Weil
 Lakshmi Grama
 Emi Casas-Silva
 Fellow panelists
 NIH
 All of you
Objectives
 Collaborative partnerships can be a vital tool for improving reach, influence
and supplementing resources. Presenters will provide examples of how
successful partnerships have been leveraged to help engage the community
around clinical trials.
 My role: Look broadly at the changing relationships, collaborations, and
possibilities for researchers, participants, ethics boards, and the general public
 Explore how Internet/Social media/big data have become the norm for all aspects of
research, from recruitment to dissemination of results/data, but also address potentially
negative implications
A (Very) Brief History
Early Internet (circa 1960s)
•BBS/Telnet/Usenet—mailing lists,
newsgroups; asynchronous
communications viewed in a
thread
1960s
Growing use in universities,
research institutions
1970s-1980s
AOL!
•Beginning of the social
connectedness
•Support Groups
1990s
Listserves, chat rooms (In
2005, there were more than
400,000 Internet cancer
support groups)
2000s
Circa 2005: Social Media!
FB, Twitter, etc
2005
Circa 2010: Big Data
(2012: Pfizer's REMOTE Trial)
2010
Where are the IRBs?
The Information Society
issue on IRBs, ethics,
and these new spaces
1995
Journal of Medical
Internet Research
1998
AAAS Report
1999
AoIR Ethics Guidelines
2001
Three books addressing
the intersections of
research ethics and
Internet research
2002
APA’s Psychological
Research Online
2004
Development of
institutional policies and
guidelines
2005-ongoing
AoIR 2; SACHRP
2012
SACHRP
2014
AoIR 3
2019
In research, these sites/tools are used
for:
 Recruitment
 Engagement
 Intervention
 Data Collection
 Experimentation
 Tracking
 Documenting
And what are the concerns?
 Privacy/Security
 Consent
 Researchers are but one stakeholder in a larger framework (think Cambridge
Analytica)
 Secondary subjects
 Remote research—separation of researcher-subject
 Dissolving public v private sector data flows
 Non-consensual access to data
 Individuals are known by association or through a composite of data, true or
untrue: your data persona
More specifically:
 “We are human beings and we will talk; patients are not going to change, so
the researchers must.”
 “As use of online networks continues to rise, research sponsors and regulators
must begin studying the implications of social media on the integrity of
current blinded and randomized clinical trials” (Lipset, 2014)
 How to get around eligibility criteria
 Breaking the blind
 Sharing AE information
 Encouraging/discouraging AE reporting
 Premature efficacy assumptions
 Misinformation
 The (study drug) is causing the [side effect] ….. and it must be removed ….(1)
Stop the (study drug) and get it out of your system; (2) Go to a dermatologist
…(3) Get them to start you on a prednisolone taper starting at 40 mg first day,
then 30mg for 4 days, then 20mg for 4 days and then 15mg for one day….. [if
that is not successful] try 125mg iv of Solu-Medrol. ..don’t let some jive-
talking doctor try and tell you it’s the same thing… I’m the resident expert on
the subject at this point. So yeah, I’m gonna … assert you should stop the
(study drug)! And no I’m not a doctor...”
 Merck & Co. cautioned that social media reports could result in an AE being
blown out of proportion, citing the example of Sanofi, which had to shut
down its Facebook page when a patient who reacted to cancer drug
Taxotere posted a flood of comments about experiencing hair loss, triggering
major reactions from the larger patient community.
Would you consider this?
 “In all clinical studies, it is important that the people participating in the
study (doctors, nurses and subjects) do not make any conclusions about what
the results of the study might be, until all the data has been collected and
reviewed. If there are rumors about how many subjects have side effects, or
about whether the drug is working or not working, it may affect the study. If
the data from the study might be affected by early conclusions, it could cause
the study to have to be repeated. .If you participate in this clinical study, you
should feel free to discuss the study with your family and with other people
who are close to you. You should also tell any health care providers who treat
you that you are in the study. However, to help make sure that the data from
the study is as accurate and reliable as possible, please do not discuss
information about the study in public places while the study is in progress.
Public places may be situations like support groups, or may be places like
internet message boards. If you have questions about side effects, please talk
to your study nurse or study doctor.”
Or, add
these?
Final Thoughts?

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Social Media, Big Data and IRB (E. Buchanan)

  • 1. Brave New World: Social Media, Big Data, and the IRB Elizabeth A. Buchanan, Ph.D. Endowed Chair in Ethics University of Wisconsin-Stout
  • 2. Acknowledgements  Carol Weil  Lakshmi Grama  Emi Casas-Silva  Fellow panelists  NIH  All of you
  • 3. Objectives  Collaborative partnerships can be a vital tool for improving reach, influence and supplementing resources. Presenters will provide examples of how successful partnerships have been leveraged to help engage the community around clinical trials.  My role: Look broadly at the changing relationships, collaborations, and possibilities for researchers, participants, ethics boards, and the general public  Explore how Internet/Social media/big data have become the norm for all aspects of research, from recruitment to dissemination of results/data, but also address potentially negative implications
  • 4. A (Very) Brief History Early Internet (circa 1960s) •BBS/Telnet/Usenet—mailing lists, newsgroups; asynchronous communications viewed in a thread 1960s Growing use in universities, research institutions 1970s-1980s AOL! •Beginning of the social connectedness •Support Groups 1990s Listserves, chat rooms (In 2005, there were more than 400,000 Internet cancer support groups) 2000s Circa 2005: Social Media! FB, Twitter, etc 2005 Circa 2010: Big Data (2012: Pfizer's REMOTE Trial) 2010
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  • 8. Where are the IRBs? The Information Society issue on IRBs, ethics, and these new spaces 1995 Journal of Medical Internet Research 1998 AAAS Report 1999 AoIR Ethics Guidelines 2001 Three books addressing the intersections of research ethics and Internet research 2002 APA’s Psychological Research Online 2004 Development of institutional policies and guidelines 2005-ongoing AoIR 2; SACHRP 2012 SACHRP 2014 AoIR 3 2019
  • 9. In research, these sites/tools are used for:  Recruitment  Engagement  Intervention  Data Collection  Experimentation  Tracking  Documenting
  • 10. And what are the concerns?  Privacy/Security  Consent  Researchers are but one stakeholder in a larger framework (think Cambridge Analytica)  Secondary subjects  Remote research—separation of researcher-subject  Dissolving public v private sector data flows  Non-consensual access to data  Individuals are known by association or through a composite of data, true or untrue: your data persona
  • 11. More specifically:  “We are human beings and we will talk; patients are not going to change, so the researchers must.”  “As use of online networks continues to rise, research sponsors and regulators must begin studying the implications of social media on the integrity of current blinded and randomized clinical trials” (Lipset, 2014)  How to get around eligibility criteria  Breaking the blind  Sharing AE information  Encouraging/discouraging AE reporting  Premature efficacy assumptions  Misinformation
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  • 13.  The (study drug) is causing the [side effect] ….. and it must be removed ….(1) Stop the (study drug) and get it out of your system; (2) Go to a dermatologist …(3) Get them to start you on a prednisolone taper starting at 40 mg first day, then 30mg for 4 days, then 20mg for 4 days and then 15mg for one day….. [if that is not successful] try 125mg iv of Solu-Medrol. ..don’t let some jive- talking doctor try and tell you it’s the same thing… I’m the resident expert on the subject at this point. So yeah, I’m gonna … assert you should stop the (study drug)! And no I’m not a doctor...”
  • 14.  Merck & Co. cautioned that social media reports could result in an AE being blown out of proportion, citing the example of Sanofi, which had to shut down its Facebook page when a patient who reacted to cancer drug Taxotere posted a flood of comments about experiencing hair loss, triggering major reactions from the larger patient community.
  • 15. Would you consider this?  “In all clinical studies, it is important that the people participating in the study (doctors, nurses and subjects) do not make any conclusions about what the results of the study might be, until all the data has been collected and reviewed. If there are rumors about how many subjects have side effects, or about whether the drug is working or not working, it may affect the study. If the data from the study might be affected by early conclusions, it could cause the study to have to be repeated. .If you participate in this clinical study, you should feel free to discuss the study with your family and with other people who are close to you. You should also tell any health care providers who treat you that you are in the study. However, to help make sure that the data from the study is as accurate and reliable as possible, please do not discuss information about the study in public places while the study is in progress. Public places may be situations like support groups, or may be places like internet message boards. If you have questions about side effects, please talk to your study nurse or study doctor.”

Hinweis der Redaktion

  1. In 1981, only 213 computers were hooked to the Internet but by 1994 that number jumped to 2.5 million people. Fast forward to 2015, and Internet users have soared to over 3.2 billion people; by 2018, 4 Billion First mention of Big Data was in the 1990s