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1.0 INTRODUCTION
The Baba & Nyonya Heritage Museum is located in Melaka and it declared as a
World UNESCO Heritage Site. The house is a combination of three terrace lots that were
acquired by the Chan family in year 1861. Before the house is opened as museum, there are
four generations lived in the house in March 1985. The name of the museum is derived from
the term Baba, an honorific manner of addressing a Straits-born gentleman and Nyonya
which addresses a Straits-born lady.
A long before, house No. 48 & 50 was used as the main homestead, while house No.
52 was the servant quarters. The house is divided into three sections basically which were
Reception Hall (Thia Besar), Kitchen (Dapur) and Ancestral Hall (Thia Abu). The house was
unique due to the interior design of the house gives many clues to Dutch, Portuguese,
Malay, and Colonial influences.
Peranakan Baba Nyonya identity began to form when Chinese traders intermarried
with local women (Indonesia, Malays, and Siamese) and adopted South East Asian social
practices and the local language. Chan Cheng Siew J.P (Justice of the Peace) was a second
generation Straits-born Chinese and the first hybrid generation. He took over his father’s
business and began his career as a planter and was commonly known as Towkay Cermin
Mata (Boss with Glasses) in estate. Cheng Siew died in 1919, leaving his wife Chee Gee
Geok Neo with three concubines and his only son Chan Seng Kee, who became trustee to
his estate. Chan Seng Kee was the third generation and the second hybrid generation in this
family.
Today the museum is still managed by the family generations. The forth son of Chan
Seng Kee was the founder to preserve the house becoming a museum. Their vision is to
revive Malaysia’s Peranakan identity and heritage to the public by preserving the house for
visitors to honour the Peranakan spirit and keeping it alive for many generations to come.
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2.0 SUB ATTRACTION NEAR THE BABA AND NYONYA HERITAGE MUSEUM,
MALACCA
Besides The Baba and Nyonya Heritage Museum, there are many other tourist
attractions along Malacca. Below are several interesting tourist attractions nearby the
museum that tourist can walk within 15 minutes from the museum.
2.1 Jonker Walk
Jalan Hang Jebat, formerly known as Jonker Street, is
known worldwide among serious antique collectors as one
of the best places to hunt and bargain for antiques. Many
authentic artefacts and relics, some dating as far back as
300 years with its history can be found here.
Recently, a new wave of cafes and craft shops has started
to grow on this street, due to the demand of the visitors
and lending it a cultured air of old-meets-new.
2.2 Stadthuys
The building was built in 1650 as the official residence of
the Dutch Governor and his officers. The Stadthuys is a
fine outstanding example of Dutch architecture of that
period. It is believed to be the oldest Dutch building in the
East. This large impressive building now houses the
History Museum and Ethnography Museum.
On the roadside, there are many colourful and attractive
Malacca traditional trishaw with some modern modification
towards the market views. Visitors can experience riding
around Stadthuys with interesting commentary from the
trishaw cycler.
Figure 1: Stall & shop at
Jonker Walk during night.
Figure 2: Front area of
Stadthuys and trishaw.
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2.3 Melaka River Cruise
The river was the main artery of trade for Melaka in its
prime when it was busy with traders from all around the
world. Some buildings from that era still stand by the river,
which is also lined by old villages, and modern day
buildings.
The 45-minute cruise is accompanied by an entertaining
and informative commentary for just RM14. Visitors can get
lesson about the riverside history in interesting ways.
2.4 St. Paul's Hill (A'Famosa)
The Portuguese colonised Melaka from 1511 to 1641. The
first thing they did was build a fort commanding view of the
coastline, calling it A'Famosa.
Within the fort walls were housing and food stores, a
castle, a meeting room for the Portuguese Council and five
churches. A seven-month attack by the Dutch destroyed
the entire fortress, leaving only the entrance façade and
the structure of a church at the top of the hill.
Visitors can almost imagine the glories and distress of the
besieged lives the Portuguese. That would have led right
here all those years ago. By a stroll up St. Paul's Hill on a
tepid late afternoon and wander among the splendid trees
and historical remains.
Figure 3: Night view of
windmill during river
cruising.
Figure 4: Church on top
of the St. Paul’s Hill.
Figure 5: A’Famosa with
cannon.
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3.0 STATISTIC OF TOURIST ARRIVAL
According to the linear chat for 2 years, we can see on year 2012 the total tourist arrivals
were 56,862. This is because there were many programs had been launched at Malacca
town centre. For example, concert event (Jom Heboh), cultural festival (Visit Malacca Year)
and campaign (Kempen Zon Bersih Melaka). With the external element of factor, most
visitors would like to visit attraction places nearby town centre including The Baba and
Nyonya Heritage Museum. Within 15 minutes walked from A’Famosa fortress (the icon of
Malacca), visitors would like to come and visit to The Baba and Nyonya Heritage Museum as
their day tour. With the government supported on promotion activities, more tourist get notice
about the museum and decided to take a look of the museum for real.
For the year 2013, the total number of visitors that visit to The Baba and Nyonya
Heritage Museum is higher than year 2012 which is 70,705 visitors. In contrast, the
difference total number of visitors between these two years is 13,843 visitors. This is
because the promotional activities that had been held on The Baba and Nyonya Heritage
Museum were increased because of the preparation for Visit Malaysia Year 2014.
Furthermore, Ministry of Tourism and Cultural Malaysia was aimed that tourism destination
in Malaysia should increase the number of visitors each year.
We got some information from the tour guide named Mr. Kamal, the visitors came to visit
The Baba and Nyonya Heritage Museum were from domestic and international tourists. But,
international tourist received higher number of percentage of tourist arrival. Moreover, most
of the international tourists were come from Singapore, Japan, Thailand and other Asian
country. Our tour guide said that, the museum administrator estimate the total tourist number
will be increasing each year. In that case, the museum will receive more visitors for the next
years come.
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3.1 Linear chart of tourist arrival
Below are estimate tourist arrival at The Baba and Nyonya Heritage Museum
Malacca on year 2012 and year 2013.
Table 1: Statistic of tourist arrival at The Baba and Nyonya Heritage
Museum on year 2012 and 2013.
Total tourist arrival on year 2012 : 56,862 tourists.
Total tourist arrival on year 2013 : 70,705 tourists.
Differences between two years : 13,843 tourists.
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
year 2012 2910 2675 5716 3200 3604 4152 3894 8723 6016 5689 4566 5717
year 2013 4278 4528 4370 5623 5729 6059 6185 7490 6725 5389 7356 6973
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
10000
numberofTouristArrival
Tourist arrival statistic at The Baba and Nyonya Heritage Museum on year
2012 & year 2013
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4.0 LEVEL OF DEVELOPMENT
Based on two years of statistic tourist arrival at the museum we observe and found
that the museum faced stagnation stage as referred on destination lifecycle model.
Figure 6: The destination lifecycle model (Butler, 1980). Source: Butler, 1980 in lecture hand
out of HTT557.
Source:Butler,1980inhttp://www.unesconigeriatve.org/teaching%20materials/ltm/leisure%20
&%20tourism%20management/semester1/LTM111%20Leisure%20&%20Tourism%20Princi
ples/week7.html.
The Baba and Nyonya Heritage Museum faced the stagnation stage of destination
life cycle. Stagnation is the fifth stages in which place visitor numbers and tourism growth
stagnate due to the deterioration of the product. At stagnant stage, the environment capacity
reaches the limits that can causes many economic, social and environment problems.
The museum can’t develop more due to preserve the heritage and historical values
of the museum. More people come to visit, more rubbish they could produce and destroy the
values of the historical site. After the museum entitle as one of the UNESCO site, the
museum start to maintaining, sustaining, preserving, and conserving the heritage and
historical value of the museum with the supported fund from this worldwide association.
UNESCO strictly commanded to preserve the heritage site and limit the carrying capacity of
visitors to visit the museum as the policy.
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In addition, the destination is perceived to be “out of fashion”. This because, many
people today do not tend to visit at historical places due to the lack of appreciation on
historical values of the site. Based on two years of tourist arrival statistic at the museum, the
number of visitors did not show huge growth of tourist arrival each year. The difference total
number of visitors between these two years is small.
6.0 IMPACT ON ENVIRONMENTAL, ECONOMIC AND SOCIAL
A) ENVIRONMENTAL IMPACT
Positive Impact
1) Infrastructure improvements
As the tourism activity is increasing at the Baba and Nyonya Museum, there are more
infrastructures and facilities are being built and under improvement from year to year.
These steps are crucial in order to maintain the total number of visitors that will come and
visit the museum. When the tourists feel satisfied with the facilities provided, they will
bring the word of mouth to spread about it to the other people. Proper infrastructures are
provided such as road system, sewage system, water system, disposal system, drainage
system and others will make the tourists feel convenience when they are visiting this
place. The local government also has provided an accessible road system to the Baba
and Nyonya Museum so the tourists can access the place easily.
2) Increasing the environmental awareness
The existence of the tourism industry makes the tourists realize about the importance of
conserving the environment conditions in order to maintain the authenticity of the
destination. Furthermore, the local authorities also need to play their roles by running a
campaign such as a day without plastic bag or “green environment” campaign. This
campaign joined by all tourism industry including the staff at Baba and Nyonya Museum.
We have seen it through the cleanliness at the museum and the surrounding area.
3) Conservation of the historic sites and architectural characteristics
The conservation of the historic sites and the architectural buildings can be seen from
the outside and the inside of the Baba and Nyonya Museum. Malacca is a listed
destination under UNESCO, so the local authority takes initiative to conserve and
preserve the historic sites, and to develop the surrounding areas without affecting the
authenticity of the building. The Baba and Nyonya Museum are also under the
conservation to maintain the originality of the place and the culture itself.
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Negative Impact
1) Noise pollution
Noise pollution is happen when many vehicles use the small
road in front of the Baba and Nyonya Museum building. The
small road is also being access by various transportations
such as cars, buses and taxis, so the safety of the tourists
who are walking at the destination need to be considered.
The road is very congested because people parked their
vehicles in front of the building, and the pedestrians are using
the same roads, too. Besides that, congestion can cause
noise pollution with the loud noise from the vehicles and the
people
itself. Noise pollution can lead to psychological stress.
2) Air pollution
The visitors bring their own vehicles to visiting the museum and other nearest locations.
The local people are also using their own vehicles, either to access the place or to
access the roads nearby the place. It can cause air pollution to the environment. This is
happen from the excessive use of internal combustion of vehicles used by people at this
site. Air pollution is a form of dust in the air that can give impact on local resident and
tourist health on the destination.
3) Land use problem
If the area is not well developed according to the proper planning systems, the tourism
industry will face the land use problem. Tourist facilities may take place at the site, as
well as the infrastructure at the surrounding area. Through this development, it can lead
to traffic condition of using the land at the site area of Baba and Nyonya Museum. This
building is located near with the other attraction sites. It indirectly will attract the hotelier
to build their hotel, inns and other types of accommodations near this area. The
competition of new building constructions such as accommodation and food and
beverages outlets near the location can actually disturbs the condition of the land in
Malacca.
Figure 16: Roadside front Museum
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B) ECONOMIC IMPACT
Positive Impact
1) Economic benefits to local economies
Tourism industry creates a lot of job opportunities to the local peoples such as taxi
drivers, site guides, local traders, and so on. Mostly, the workers who work at the Baba
and Nyonya Museum area are the local people, including the staffs in the museum itself.
Indirectly, the local communities can increase their income as well as their living
standard increases when there are a lot of job opportunities offered in this industry.
2) Contribution to government revenues
This industry of tourism at Museum Baba and Nyonya generate revenues to the
government by paying certain taxes, and the tourists also need to pay some taxes when
they travel to Malacca as a tourist. Government usually imposed taxes toward tourist
and local tourism industry in order to increase government revenue. This is crucial for
the government because they will use the money to develop new infrastructures and
facilities at the tourism sites, as well as other development that government should give
at the different area.
Negative Impact
1) Increase in price
The price for the entrance ticket at the museum and the cost of purchasing food at this
museum has increased. This can be included in the negative impact of the tourism
industry because many tourists come to visit the museum lately. The staffs of the
museum put the higher price of the ticket and food at the restaurant as the staffs see the
increasing number of visitors to their place. The local communities suffered from this
change of price because mostly the local people do not have higher amount of income.
At year of 2008, the ticket price to enter the museum is RM 8 for local but increased to
RM 14 nowadays.
2) Infrastructure cost
The maintenance and development of new infrastructures are very costly and become a
financial burden to the staffs at the Baba and Nyonya Museum. This is happen when the
staffs of the museum want to maintain the condition of the building and adding some
facilities inside the building to preserve the building. To improve and preserve the
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building, the staffs put CCTV, electricity for lamp, fan and air-conditioner, water system
for toilet, and the proper protection plan are also included.
C) SOCIAL IMPACT
Positive Impact
1) Cross cultural exchange
The tourists that come to the destination bring along
their own culture into our country, so the local
people can learn more about the tourist cultures. In
contrast, the tourists also can learn about the
uniqueness of Malacca, about the local cultures
surrounding the museum area by meeting the
local people when they are visiting the destination.
Besides that, the local people can learn how to
speak in the different languages. For example, the tour guides inside the museum can
speak in different languages in order to convey message to the foreign tourists easily.
2) Conservation of cultural heritage
The conservation of cultural heritage sites and buildings in Malacca is happen because
of the existence of the tourism industry. Indirectly, the local cultural heritages that pass
from one generation to another generation can be learn, see and experience by the new
future generation. This conservation is also being made to attract visitors to comes to
this destination. The conservation of the cultural heritage happen at the Baba and
Nyonya Museum, and the tourists can see the originality of the building, equipments,
utensils at the kitchen, Baba and Nyonya’s costume inside the museum. Thus, the
visitors can feel the nostalgic values inside this old museum.
3) Renewal Cultural
At Baba and Nyonya museum, the staffs are also the descendants of Baba and Nyonya.
It shows that they are honestly carrying their responsibility to protect and take care of
their own culture. Since they are already preserving and conserving the culture full-
heartedly, the culture value can be maintained and the next future generation.
Figure 17: Wedding Chamber
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Negative Impact
1) Overcrowding and loss of amenities for the resident
The Baba and Nyonya Museum attract a lot of tourists around the world to visit this
place. At the same time, the tourists also will use the facilities inside the museum and
the surrounding area. This condition can make the place become overcrowding and
the resident may compete with the tourists on using of amenities in this area.
2) Social problem
Some the negative image portrayed by the tourists can give bad impact to the local
people. For example, when the tourists with social problem visit this museum, their
misbehaving and bad attitudes can indirectly give bad impact to the local
communities. This is because the local people will not convenient, and the
youngsters tend to follow the bad attitudes.
3) Cultural impact
Tourist arrivals bring their own culture and lifestyle into our country, and culture clash
towards local people can be happen because of the differences in culture and
religious belief between the tourists and the local people itself. When the local people
are accepting foreign cultures as part of their life, the authenticity of the culture in
Malacca is going to be lost. Foreign cultures can gives positive impacts towards the
local people, but it still can cause the local identity of Baba and Nyonya’s culture and
the local communities’ cultures slowly fade.
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7.0 ANALYSIS AND SYNTHESIS
7.1 Analysis
Based from the research we have conducted at Baba Nyonya Museum Malacca, we have
found the advantages and disadvantages impact towards few aspects such as economic,
social and environment.
In economic aspects, there is a potential to increase in income and living standards of the
local people by creating new job opportunities. In addition, it can increase the government
revenue by imposing certain taxes to the tourists and local tourism industries simultaneously
develop new infrastructure and facility around the urban areas. In contrast, the increase in
pricing will suffered the local community at the surrounding areas.
Besides that, Baba Nyonya Museum also brings impact toward the social aspect. Local
community will experience cross cultural exchange by learning new cultures from outside
and learn different languages to ease in conveying the message with the tourists from
outside the country. Tourists also can learn about the uniqueness of Malacca in terms of its
histories and cultural heritage. Moreover, by the existence of tourism industry, it is one of the
ways to conserve of cultural heritage for new future generations, and to attract visitors to see
the nostalgic value and the originality of the museum. However, the impacts on social aspect
are occurred when it is overcrowding and fewer amenities for the resident. When there are
too many tourists come over, the places will get congested and contributes to the social
impact and social problem to the local people such as crime activities, cultural clash toward.
By that, the local people must be aware of these negative impacts that obviously different
from the local culture.
The environment is affected the most in this aspect. This heritage site is being listed as
UNESCO World Heritage Site, so there should be an improvement on the infrastructure and
facilities on the building and the surrounding attraction places to maintain the number of
visitors that come over. Plus, by increasing environment awareness among the visitors will
make them realize the importance of conserving the environment. This can be done by
running a “green environment” campaign to maintain the authority of the destination. After
being listed under the UNESCO, Baba and Nyonya Museum is more concentrating on
conservation of the Historic Site and architectural characteristics to maintain its originality
aspects. Furthermore, noise pollution, air pollution and land use pollution has caused
problems and negative effects on the heritage places and other nearby attraction places like
A’ Famosa Fort, Istana Melaka, Muzium Senibina and others. Congestion problem because
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of too many vehicles using the small roads in front of the building can effect in hearing
damages and psychological stress. Lastly, many competitions on accommodations,
restaurants and other new infrastructure will disturb the condition of the land in Malacca.
As a result, after combining all facts about Baba Nyonya Museum, we can conclude that
there are more positive impacts on Baba and Nyonya Museum, but it must be guided well
and always be observed by the responsible authority and the government also must actively
conserve the heritage sites in Malacca. By that, the new future generations see, learn and
experience the historical and cultural heritage of Baba Nyonya or Peranakan in Malacca.
7.2 Synthesis
The existence of this museum has contributed in positive aspects in the tourism industry in
Malacca. It can give the local people and tourist about new knowledge about one of the
races that exist in Malaysia. The museum maintained the nostalgic value and originality so
that the visitors can learn, see and experience about Baba and Nyonya’s culture and
lifestyle. With the way they preserve special design of museum furniture, Baba Nyonya
Museum can operated in long time be a very attractive places.
The developers should concern about building new infrastructure or facilities around Baba
and Nyonya Museum by not only focusing in making profits and ignoring the negative
impacts. If they still insist, the locals will faces the negative impacts such as noise pollution,
air pollution and land use pollution.
Government and the laws should use their authority to create guidelines and rules, and to
take serious actions on misuse or over react on developments in around Baba and Nyonya
Museum without concerning many aspects such social problem, cultural impacts and
overcrowding and loss of amenities for the residents. We believe from the overall analysis
that tourism program must proceed on this places because of many the positive impact and
controlled negative impact surrounding the places.
.
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8.0 RECOMMENDATION
Based on the impact that are listed above, some suggestions and recommendations can
be taken into consideration to improve the services at Baba and Nyonya Museum so
that this place will remain as one of the most popular attraction places in Melaka.
For the environmental factor, the steps that can be taken to minimize the noise pollution
at the museum and the surrounding area is by making the roads that lead to the
museum and the surrounding area specified only to the pedestrians, motorcycles and
bicycles to reduce the impact of the noise that might disturb the visitors at the museum.
The safeties of the people that used the road are also should be considered. Besides,
the roads are too small for cars and buses, and it can contribute to road congestions. To
control the air pollution that polluting the environment around the museum, the parking
lot should be provided at a strategic distance with the museum to make sure that the
congestions of the vehicles can be reduced at that museum area for the convenience of
the visitors to visit the museum. While for the land use problem, there are too many
facilities such as accommodations and restaurants built near the museum. This can be
settled by charging a compatible price for a rent or purchasing the land of the building
since the selected area are strategically located to attract the tourists to visit. Besides
that, to avoid the congestions of the infrastructure built near the museum, responsible
authorities should make a strict enforcement for not parking in front of the museum and
other attractions that can make the roads to become narrow and difficult to be used by
people.
In social aspect, to overcome the exceeded capacity of the visitors in the museum, the
management should limit the number of people in a group to prevent lost of interest
since they can’t hear the information clearly. Besides that, they should add up the
number of facilities inside the museums such as the toilet and bench or chairs for
visitors to rest or take turn to join the next tour. To avoid social crime that might happen
in the museum, the management of the museum should put a list of rules and
regulations such to avoid crime. The staffs in the museum also should remind the
visitors about their safety and their belongings while they are in the museum. To
maintain the Baba and Nyonya’s culture, the management of the museum can make it
compulsory for the staffs to wear Baba and Nyonya traditional clothes to show their
culture. Other than that, the management also can invite the generations of the Baba
and Nyonya descendants to guide a tour in the museum itself to give real experience to
the visitors on their lifestyle and practices. Then, the management also can celebrate
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the special days at the museum where they can show the visitors how the ceremony
such as Baba and Nyonya wedding celebration is celebrated so that the visitors can get
to know and learn more about the culture.
In economy impact, the problem on higher charges to local people can be faced through
a small step by the management which is to reduce the price of the tickets fee for the
local people. They can cover the cost by providing equipments like audio devices that
can explain the information in various languages. It can be rent along with the provided
guiding book or pamphlets, especially for the visitors who want to learn about Baba and
Nyonya without joining the tour. Besides that, to reduce the higher infrastructure cost of
the museums, the management of the museum can minimize the import items used in
the building to cut the cost of the maintenance and infrastructure of the building. They
can use local items or local expertise to enhance the quality of the museum.
In conclusion, the recommendations above can be used to improve the services in the
museum in order to maintain the place as one of the famous attraction place in Melaka
for its culture and history.
9.0 FUTURE PLAN AND DEVELOPMENT
Developing exhibitions and activities to add value to the preservation of heritage in Malacca
is one of the missions of the Baba and Nyonya Museum. By that, they are aiming on making
Malacca tourism to be more colorful and more cultural atmosphere, to promote Nyonya
culture as attraction for tourists to come to Malacca, and making people have in-depth
understanding of the history and development of Malacca and Nyonya culture.
To achieve their mission and their aims, the Baba and Nyonya
Museum has made a special collaboration with Malacca
Peranakan Association to set up a “Baba Nyonya Culture and
Arts Troupe”. This program is professionally composed of Baba
and Nyonya traditional dances, songs and arts. It will be in a
form of theatrical performances, with exquisite traditional Baba
Nyonya wedding as the main content of the show. By watching
the program, it will make the audience love and understand
about Baba Nyonya culture, and further making them even
more
Figure 18: Wedding Clothing Show
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understand about Malacca. Besides that, this program also
can enhance Malacca tourism city value and branding, giving
the tourists a great and enriching time in Malacca.
The purpose of this show is to inherit the historical
traditions and spread cultural values of the Baba Nyonya,
and the mission of this program is to present the Little
Nyonya’s truth, goodness and beauty to the world. This
program will be held at the City of Malacca.
The timeline for the shows are as follows:
- 5 minutes of video introduction about Zhang He’s voyages and Little Nyonya origin.
- 20 minutes of showing the flow of traditional wedding, including the traditional
instrument play, worship to the heaven and earth, respect and bowing down to
parents and couple bowing to one another.
- 10 minutes of dancing by Little Nyonya.
- 10 minutes of singing by Little Nyonya.
- 5 minutes of interaction with audiences (photography, dancing and fellowship).
- Entire show will last for 50 minutes.
The show will be available at 2 p.m. for every Monday to Thursday with one show per day,
and 2 p.m. and 8 p.m. for every Friday to Sunday with two shows per day. The seating
capacity for the show is for 400 people. The price for the ticket is still unavailable, but free
admission is going to be given to the audience at age 70 and above, children below 1m of
height, and for disabled person (to organize charity show once every six months), and half
price for children below 1.4m of height. There is no accurate date stated when this program
will be held, but this upcoming program is going to be held very soon since they are already
spread the news in Baba Nyonya Museum official Facebook account.
This program is one of the ways to attract people, especially the young generations to come
and see about the uniqueness and specialties of Baba Nyonya’s culture in Malacca. Through
this program, people can learn, see and experience more about this culture. Besides that,
continuous preservation and conservation of the Baba and Nyonya Museum itself are one of
their ways to protect the value of the culture so that it would not vanish in time.
Figure 19: Dancing Performance
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CONCLUSION
In conclusion, we hope that the Baba and Nyonya Museum can be continuously well
protected, preserved and conserved for the next future generations. We also hope that
Malaysian people will be more interested and appreciated about this special and unique
culture of Baba and Nyonya.
We choose the Baba and Nyonya Heritage Museum as the main topic for this subject
group assignment because we want to take a chance to learn more about our culture and
history. Every culture has its own uniqueness and specialties. We realize that it is important
to preserve our cultural heritage to show our own national identity so that we can
differentiate between our own cultures with the other culture in another country.
By the research that we have conducted, we found out that there are many benefits
that our country can get through tourism industry. It will help in historic preservation to
maintain its value so that the new generations can experience and appreciate more about
our history. It is also can attract tourists, either within the country or outside the country, to
visit and learn more about our history and culture, and at the same time generating income
to the economy of local people and government revenues by imposing certain taxes.
Lastly, we hope that the responsible authorities and organizations can make sure
each of the heritage and historical places in Malaysia are fully conserved and preserved
systematically. By that, the new future generations can have a chance to learn, to see and
experience about our own history and cultural heritage.
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http://babanyonyamuseum.com/.
12. UNESCO (2015). Tourism Life Cycle. Retrieved 02 June, 2015, from
http://www.unesconigeriatve.org/teaching%20materials/ltm/leisure%20&%20tourism
%20management/semester1/LTM111%20Leisure%20&%20Tourism%20Principles/w
eek7.html
19
APPENDICES
Entrance Hall Baba Nyonya Museum The Grand Reception Hall (THIA)
The Grand Reception Hall (THIA) Dark Hall (THIA GELAP)
Air Well ( Chim Che) The Baba Nyonya Heritage Museum

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BABA NYONYA REPORT

  • 1. 1 1.0 INTRODUCTION The Baba & Nyonya Heritage Museum is located in Melaka and it declared as a World UNESCO Heritage Site. The house is a combination of three terrace lots that were acquired by the Chan family in year 1861. Before the house is opened as museum, there are four generations lived in the house in March 1985. The name of the museum is derived from the term Baba, an honorific manner of addressing a Straits-born gentleman and Nyonya which addresses a Straits-born lady. A long before, house No. 48 & 50 was used as the main homestead, while house No. 52 was the servant quarters. The house is divided into three sections basically which were Reception Hall (Thia Besar), Kitchen (Dapur) and Ancestral Hall (Thia Abu). The house was unique due to the interior design of the house gives many clues to Dutch, Portuguese, Malay, and Colonial influences. Peranakan Baba Nyonya identity began to form when Chinese traders intermarried with local women (Indonesia, Malays, and Siamese) and adopted South East Asian social practices and the local language. Chan Cheng Siew J.P (Justice of the Peace) was a second generation Straits-born Chinese and the first hybrid generation. He took over his father’s business and began his career as a planter and was commonly known as Towkay Cermin Mata (Boss with Glasses) in estate. Cheng Siew died in 1919, leaving his wife Chee Gee Geok Neo with three concubines and his only son Chan Seng Kee, who became trustee to his estate. Chan Seng Kee was the third generation and the second hybrid generation in this family. Today the museum is still managed by the family generations. The forth son of Chan Seng Kee was the founder to preserve the house becoming a museum. Their vision is to revive Malaysia’s Peranakan identity and heritage to the public by preserving the house for visitors to honour the Peranakan spirit and keeping it alive for many generations to come.
  • 2. 2 2.0 SUB ATTRACTION NEAR THE BABA AND NYONYA HERITAGE MUSEUM, MALACCA Besides The Baba and Nyonya Heritage Museum, there are many other tourist attractions along Malacca. Below are several interesting tourist attractions nearby the museum that tourist can walk within 15 minutes from the museum. 2.1 Jonker Walk Jalan Hang Jebat, formerly known as Jonker Street, is known worldwide among serious antique collectors as one of the best places to hunt and bargain for antiques. Many authentic artefacts and relics, some dating as far back as 300 years with its history can be found here. Recently, a new wave of cafes and craft shops has started to grow on this street, due to the demand of the visitors and lending it a cultured air of old-meets-new. 2.2 Stadthuys The building was built in 1650 as the official residence of the Dutch Governor and his officers. The Stadthuys is a fine outstanding example of Dutch architecture of that period. It is believed to be the oldest Dutch building in the East. This large impressive building now houses the History Museum and Ethnography Museum. On the roadside, there are many colourful and attractive Malacca traditional trishaw with some modern modification towards the market views. Visitors can experience riding around Stadthuys with interesting commentary from the trishaw cycler. Figure 1: Stall & shop at Jonker Walk during night. Figure 2: Front area of Stadthuys and trishaw.
  • 3. 3 2.3 Melaka River Cruise The river was the main artery of trade for Melaka in its prime when it was busy with traders from all around the world. Some buildings from that era still stand by the river, which is also lined by old villages, and modern day buildings. The 45-minute cruise is accompanied by an entertaining and informative commentary for just RM14. Visitors can get lesson about the riverside history in interesting ways. 2.4 St. Paul's Hill (A'Famosa) The Portuguese colonised Melaka from 1511 to 1641. The first thing they did was build a fort commanding view of the coastline, calling it A'Famosa. Within the fort walls were housing and food stores, a castle, a meeting room for the Portuguese Council and five churches. A seven-month attack by the Dutch destroyed the entire fortress, leaving only the entrance façade and the structure of a church at the top of the hill. Visitors can almost imagine the glories and distress of the besieged lives the Portuguese. That would have led right here all those years ago. By a stroll up St. Paul's Hill on a tepid late afternoon and wander among the splendid trees and historical remains. Figure 3: Night view of windmill during river cruising. Figure 4: Church on top of the St. Paul’s Hill. Figure 5: A’Famosa with cannon.
  • 4. 4 3.0 STATISTIC OF TOURIST ARRIVAL According to the linear chat for 2 years, we can see on year 2012 the total tourist arrivals were 56,862. This is because there were many programs had been launched at Malacca town centre. For example, concert event (Jom Heboh), cultural festival (Visit Malacca Year) and campaign (Kempen Zon Bersih Melaka). With the external element of factor, most visitors would like to visit attraction places nearby town centre including The Baba and Nyonya Heritage Museum. Within 15 minutes walked from A’Famosa fortress (the icon of Malacca), visitors would like to come and visit to The Baba and Nyonya Heritage Museum as their day tour. With the government supported on promotion activities, more tourist get notice about the museum and decided to take a look of the museum for real. For the year 2013, the total number of visitors that visit to The Baba and Nyonya Heritage Museum is higher than year 2012 which is 70,705 visitors. In contrast, the difference total number of visitors between these two years is 13,843 visitors. This is because the promotional activities that had been held on The Baba and Nyonya Heritage Museum were increased because of the preparation for Visit Malaysia Year 2014. Furthermore, Ministry of Tourism and Cultural Malaysia was aimed that tourism destination in Malaysia should increase the number of visitors each year. We got some information from the tour guide named Mr. Kamal, the visitors came to visit The Baba and Nyonya Heritage Museum were from domestic and international tourists. But, international tourist received higher number of percentage of tourist arrival. Moreover, most of the international tourists were come from Singapore, Japan, Thailand and other Asian country. Our tour guide said that, the museum administrator estimate the total tourist number will be increasing each year. In that case, the museum will receive more visitors for the next years come.
  • 5. 5 3.1 Linear chart of tourist arrival Below are estimate tourist arrival at The Baba and Nyonya Heritage Museum Malacca on year 2012 and year 2013. Table 1: Statistic of tourist arrival at The Baba and Nyonya Heritage Museum on year 2012 and 2013. Total tourist arrival on year 2012 : 56,862 tourists. Total tourist arrival on year 2013 : 70,705 tourists. Differences between two years : 13,843 tourists. JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC year 2012 2910 2675 5716 3200 3604 4152 3894 8723 6016 5689 4566 5717 year 2013 4278 4528 4370 5623 5729 6059 6185 7490 6725 5389 7356 6973 0 1000 2000 3000 4000 5000 6000 7000 8000 9000 10000 numberofTouristArrival Tourist arrival statistic at The Baba and Nyonya Heritage Museum on year 2012 & year 2013
  • 6. 6 4.0 LEVEL OF DEVELOPMENT Based on two years of statistic tourist arrival at the museum we observe and found that the museum faced stagnation stage as referred on destination lifecycle model. Figure 6: The destination lifecycle model (Butler, 1980). Source: Butler, 1980 in lecture hand out of HTT557. Source:Butler,1980inhttp://www.unesconigeriatve.org/teaching%20materials/ltm/leisure%20 &%20tourism%20management/semester1/LTM111%20Leisure%20&%20Tourism%20Princi ples/week7.html. The Baba and Nyonya Heritage Museum faced the stagnation stage of destination life cycle. Stagnation is the fifth stages in which place visitor numbers and tourism growth stagnate due to the deterioration of the product. At stagnant stage, the environment capacity reaches the limits that can causes many economic, social and environment problems. The museum can’t develop more due to preserve the heritage and historical values of the museum. More people come to visit, more rubbish they could produce and destroy the values of the historical site. After the museum entitle as one of the UNESCO site, the museum start to maintaining, sustaining, preserving, and conserving the heritage and historical value of the museum with the supported fund from this worldwide association. UNESCO strictly commanded to preserve the heritage site and limit the carrying capacity of visitors to visit the museum as the policy.
  • 7. 7 In addition, the destination is perceived to be “out of fashion”. This because, many people today do not tend to visit at historical places due to the lack of appreciation on historical values of the site. Based on two years of tourist arrival statistic at the museum, the number of visitors did not show huge growth of tourist arrival each year. The difference total number of visitors between these two years is small. 6.0 IMPACT ON ENVIRONMENTAL, ECONOMIC AND SOCIAL A) ENVIRONMENTAL IMPACT Positive Impact 1) Infrastructure improvements As the tourism activity is increasing at the Baba and Nyonya Museum, there are more infrastructures and facilities are being built and under improvement from year to year. These steps are crucial in order to maintain the total number of visitors that will come and visit the museum. When the tourists feel satisfied with the facilities provided, they will bring the word of mouth to spread about it to the other people. Proper infrastructures are provided such as road system, sewage system, water system, disposal system, drainage system and others will make the tourists feel convenience when they are visiting this place. The local government also has provided an accessible road system to the Baba and Nyonya Museum so the tourists can access the place easily. 2) Increasing the environmental awareness The existence of the tourism industry makes the tourists realize about the importance of conserving the environment conditions in order to maintain the authenticity of the destination. Furthermore, the local authorities also need to play their roles by running a campaign such as a day without plastic bag or “green environment” campaign. This campaign joined by all tourism industry including the staff at Baba and Nyonya Museum. We have seen it through the cleanliness at the museum and the surrounding area. 3) Conservation of the historic sites and architectural characteristics The conservation of the historic sites and the architectural buildings can be seen from the outside and the inside of the Baba and Nyonya Museum. Malacca is a listed destination under UNESCO, so the local authority takes initiative to conserve and preserve the historic sites, and to develop the surrounding areas without affecting the authenticity of the building. The Baba and Nyonya Museum are also under the conservation to maintain the originality of the place and the culture itself.
  • 8. 8 Negative Impact 1) Noise pollution Noise pollution is happen when many vehicles use the small road in front of the Baba and Nyonya Museum building. The small road is also being access by various transportations such as cars, buses and taxis, so the safety of the tourists who are walking at the destination need to be considered. The road is very congested because people parked their vehicles in front of the building, and the pedestrians are using the same roads, too. Besides that, congestion can cause noise pollution with the loud noise from the vehicles and the people itself. Noise pollution can lead to psychological stress. 2) Air pollution The visitors bring their own vehicles to visiting the museum and other nearest locations. The local people are also using their own vehicles, either to access the place or to access the roads nearby the place. It can cause air pollution to the environment. This is happen from the excessive use of internal combustion of vehicles used by people at this site. Air pollution is a form of dust in the air that can give impact on local resident and tourist health on the destination. 3) Land use problem If the area is not well developed according to the proper planning systems, the tourism industry will face the land use problem. Tourist facilities may take place at the site, as well as the infrastructure at the surrounding area. Through this development, it can lead to traffic condition of using the land at the site area of Baba and Nyonya Museum. This building is located near with the other attraction sites. It indirectly will attract the hotelier to build their hotel, inns and other types of accommodations near this area. The competition of new building constructions such as accommodation and food and beverages outlets near the location can actually disturbs the condition of the land in Malacca. Figure 16: Roadside front Museum
  • 9. 9 B) ECONOMIC IMPACT Positive Impact 1) Economic benefits to local economies Tourism industry creates a lot of job opportunities to the local peoples such as taxi drivers, site guides, local traders, and so on. Mostly, the workers who work at the Baba and Nyonya Museum area are the local people, including the staffs in the museum itself. Indirectly, the local communities can increase their income as well as their living standard increases when there are a lot of job opportunities offered in this industry. 2) Contribution to government revenues This industry of tourism at Museum Baba and Nyonya generate revenues to the government by paying certain taxes, and the tourists also need to pay some taxes when they travel to Malacca as a tourist. Government usually imposed taxes toward tourist and local tourism industry in order to increase government revenue. This is crucial for the government because they will use the money to develop new infrastructures and facilities at the tourism sites, as well as other development that government should give at the different area. Negative Impact 1) Increase in price The price for the entrance ticket at the museum and the cost of purchasing food at this museum has increased. This can be included in the negative impact of the tourism industry because many tourists come to visit the museum lately. The staffs of the museum put the higher price of the ticket and food at the restaurant as the staffs see the increasing number of visitors to their place. The local communities suffered from this change of price because mostly the local people do not have higher amount of income. At year of 2008, the ticket price to enter the museum is RM 8 for local but increased to RM 14 nowadays. 2) Infrastructure cost The maintenance and development of new infrastructures are very costly and become a financial burden to the staffs at the Baba and Nyonya Museum. This is happen when the staffs of the museum want to maintain the condition of the building and adding some facilities inside the building to preserve the building. To improve and preserve the
  • 10. 10 building, the staffs put CCTV, electricity for lamp, fan and air-conditioner, water system for toilet, and the proper protection plan are also included. C) SOCIAL IMPACT Positive Impact 1) Cross cultural exchange The tourists that come to the destination bring along their own culture into our country, so the local people can learn more about the tourist cultures. In contrast, the tourists also can learn about the uniqueness of Malacca, about the local cultures surrounding the museum area by meeting the local people when they are visiting the destination. Besides that, the local people can learn how to speak in the different languages. For example, the tour guides inside the museum can speak in different languages in order to convey message to the foreign tourists easily. 2) Conservation of cultural heritage The conservation of cultural heritage sites and buildings in Malacca is happen because of the existence of the tourism industry. Indirectly, the local cultural heritages that pass from one generation to another generation can be learn, see and experience by the new future generation. This conservation is also being made to attract visitors to comes to this destination. The conservation of the cultural heritage happen at the Baba and Nyonya Museum, and the tourists can see the originality of the building, equipments, utensils at the kitchen, Baba and Nyonya’s costume inside the museum. Thus, the visitors can feel the nostalgic values inside this old museum. 3) Renewal Cultural At Baba and Nyonya museum, the staffs are also the descendants of Baba and Nyonya. It shows that they are honestly carrying their responsibility to protect and take care of their own culture. Since they are already preserving and conserving the culture full- heartedly, the culture value can be maintained and the next future generation. Figure 17: Wedding Chamber
  • 11. 11 Negative Impact 1) Overcrowding and loss of amenities for the resident The Baba and Nyonya Museum attract a lot of tourists around the world to visit this place. At the same time, the tourists also will use the facilities inside the museum and the surrounding area. This condition can make the place become overcrowding and the resident may compete with the tourists on using of amenities in this area. 2) Social problem Some the negative image portrayed by the tourists can give bad impact to the local people. For example, when the tourists with social problem visit this museum, their misbehaving and bad attitudes can indirectly give bad impact to the local communities. This is because the local people will not convenient, and the youngsters tend to follow the bad attitudes. 3) Cultural impact Tourist arrivals bring their own culture and lifestyle into our country, and culture clash towards local people can be happen because of the differences in culture and religious belief between the tourists and the local people itself. When the local people are accepting foreign cultures as part of their life, the authenticity of the culture in Malacca is going to be lost. Foreign cultures can gives positive impacts towards the local people, but it still can cause the local identity of Baba and Nyonya’s culture and the local communities’ cultures slowly fade.
  • 12. 12 7.0 ANALYSIS AND SYNTHESIS 7.1 Analysis Based from the research we have conducted at Baba Nyonya Museum Malacca, we have found the advantages and disadvantages impact towards few aspects such as economic, social and environment. In economic aspects, there is a potential to increase in income and living standards of the local people by creating new job opportunities. In addition, it can increase the government revenue by imposing certain taxes to the tourists and local tourism industries simultaneously develop new infrastructure and facility around the urban areas. In contrast, the increase in pricing will suffered the local community at the surrounding areas. Besides that, Baba Nyonya Museum also brings impact toward the social aspect. Local community will experience cross cultural exchange by learning new cultures from outside and learn different languages to ease in conveying the message with the tourists from outside the country. Tourists also can learn about the uniqueness of Malacca in terms of its histories and cultural heritage. Moreover, by the existence of tourism industry, it is one of the ways to conserve of cultural heritage for new future generations, and to attract visitors to see the nostalgic value and the originality of the museum. However, the impacts on social aspect are occurred when it is overcrowding and fewer amenities for the resident. When there are too many tourists come over, the places will get congested and contributes to the social impact and social problem to the local people such as crime activities, cultural clash toward. By that, the local people must be aware of these negative impacts that obviously different from the local culture. The environment is affected the most in this aspect. This heritage site is being listed as UNESCO World Heritage Site, so there should be an improvement on the infrastructure and facilities on the building and the surrounding attraction places to maintain the number of visitors that come over. Plus, by increasing environment awareness among the visitors will make them realize the importance of conserving the environment. This can be done by running a “green environment” campaign to maintain the authority of the destination. After being listed under the UNESCO, Baba and Nyonya Museum is more concentrating on conservation of the Historic Site and architectural characteristics to maintain its originality aspects. Furthermore, noise pollution, air pollution and land use pollution has caused problems and negative effects on the heritage places and other nearby attraction places like A’ Famosa Fort, Istana Melaka, Muzium Senibina and others. Congestion problem because
  • 13. 13 of too many vehicles using the small roads in front of the building can effect in hearing damages and psychological stress. Lastly, many competitions on accommodations, restaurants and other new infrastructure will disturb the condition of the land in Malacca. As a result, after combining all facts about Baba Nyonya Museum, we can conclude that there are more positive impacts on Baba and Nyonya Museum, but it must be guided well and always be observed by the responsible authority and the government also must actively conserve the heritage sites in Malacca. By that, the new future generations see, learn and experience the historical and cultural heritage of Baba Nyonya or Peranakan in Malacca. 7.2 Synthesis The existence of this museum has contributed in positive aspects in the tourism industry in Malacca. It can give the local people and tourist about new knowledge about one of the races that exist in Malaysia. The museum maintained the nostalgic value and originality so that the visitors can learn, see and experience about Baba and Nyonya’s culture and lifestyle. With the way they preserve special design of museum furniture, Baba Nyonya Museum can operated in long time be a very attractive places. The developers should concern about building new infrastructure or facilities around Baba and Nyonya Museum by not only focusing in making profits and ignoring the negative impacts. If they still insist, the locals will faces the negative impacts such as noise pollution, air pollution and land use pollution. Government and the laws should use their authority to create guidelines and rules, and to take serious actions on misuse or over react on developments in around Baba and Nyonya Museum without concerning many aspects such social problem, cultural impacts and overcrowding and loss of amenities for the residents. We believe from the overall analysis that tourism program must proceed on this places because of many the positive impact and controlled negative impact surrounding the places. .
  • 14. 14 8.0 RECOMMENDATION Based on the impact that are listed above, some suggestions and recommendations can be taken into consideration to improve the services at Baba and Nyonya Museum so that this place will remain as one of the most popular attraction places in Melaka. For the environmental factor, the steps that can be taken to minimize the noise pollution at the museum and the surrounding area is by making the roads that lead to the museum and the surrounding area specified only to the pedestrians, motorcycles and bicycles to reduce the impact of the noise that might disturb the visitors at the museum. The safeties of the people that used the road are also should be considered. Besides, the roads are too small for cars and buses, and it can contribute to road congestions. To control the air pollution that polluting the environment around the museum, the parking lot should be provided at a strategic distance with the museum to make sure that the congestions of the vehicles can be reduced at that museum area for the convenience of the visitors to visit the museum. While for the land use problem, there are too many facilities such as accommodations and restaurants built near the museum. This can be settled by charging a compatible price for a rent or purchasing the land of the building since the selected area are strategically located to attract the tourists to visit. Besides that, to avoid the congestions of the infrastructure built near the museum, responsible authorities should make a strict enforcement for not parking in front of the museum and other attractions that can make the roads to become narrow and difficult to be used by people. In social aspect, to overcome the exceeded capacity of the visitors in the museum, the management should limit the number of people in a group to prevent lost of interest since they can’t hear the information clearly. Besides that, they should add up the number of facilities inside the museums such as the toilet and bench or chairs for visitors to rest or take turn to join the next tour. To avoid social crime that might happen in the museum, the management of the museum should put a list of rules and regulations such to avoid crime. The staffs in the museum also should remind the visitors about their safety and their belongings while they are in the museum. To maintain the Baba and Nyonya’s culture, the management of the museum can make it compulsory for the staffs to wear Baba and Nyonya traditional clothes to show their culture. Other than that, the management also can invite the generations of the Baba and Nyonya descendants to guide a tour in the museum itself to give real experience to the visitors on their lifestyle and practices. Then, the management also can celebrate
  • 15. 15 the special days at the museum where they can show the visitors how the ceremony such as Baba and Nyonya wedding celebration is celebrated so that the visitors can get to know and learn more about the culture. In economy impact, the problem on higher charges to local people can be faced through a small step by the management which is to reduce the price of the tickets fee for the local people. They can cover the cost by providing equipments like audio devices that can explain the information in various languages. It can be rent along with the provided guiding book or pamphlets, especially for the visitors who want to learn about Baba and Nyonya without joining the tour. Besides that, to reduce the higher infrastructure cost of the museums, the management of the museum can minimize the import items used in the building to cut the cost of the maintenance and infrastructure of the building. They can use local items or local expertise to enhance the quality of the museum. In conclusion, the recommendations above can be used to improve the services in the museum in order to maintain the place as one of the famous attraction place in Melaka for its culture and history. 9.0 FUTURE PLAN AND DEVELOPMENT Developing exhibitions and activities to add value to the preservation of heritage in Malacca is one of the missions of the Baba and Nyonya Museum. By that, they are aiming on making Malacca tourism to be more colorful and more cultural atmosphere, to promote Nyonya culture as attraction for tourists to come to Malacca, and making people have in-depth understanding of the history and development of Malacca and Nyonya culture. To achieve their mission and their aims, the Baba and Nyonya Museum has made a special collaboration with Malacca Peranakan Association to set up a “Baba Nyonya Culture and Arts Troupe”. This program is professionally composed of Baba and Nyonya traditional dances, songs and arts. It will be in a form of theatrical performances, with exquisite traditional Baba Nyonya wedding as the main content of the show. By watching the program, it will make the audience love and understand about Baba Nyonya culture, and further making them even more Figure 18: Wedding Clothing Show
  • 16. 16 understand about Malacca. Besides that, this program also can enhance Malacca tourism city value and branding, giving the tourists a great and enriching time in Malacca. The purpose of this show is to inherit the historical traditions and spread cultural values of the Baba Nyonya, and the mission of this program is to present the Little Nyonya’s truth, goodness and beauty to the world. This program will be held at the City of Malacca. The timeline for the shows are as follows: - 5 minutes of video introduction about Zhang He’s voyages and Little Nyonya origin. - 20 minutes of showing the flow of traditional wedding, including the traditional instrument play, worship to the heaven and earth, respect and bowing down to parents and couple bowing to one another. - 10 minutes of dancing by Little Nyonya. - 10 minutes of singing by Little Nyonya. - 5 minutes of interaction with audiences (photography, dancing and fellowship). - Entire show will last for 50 minutes. The show will be available at 2 p.m. for every Monday to Thursday with one show per day, and 2 p.m. and 8 p.m. for every Friday to Sunday with two shows per day. The seating capacity for the show is for 400 people. The price for the ticket is still unavailable, but free admission is going to be given to the audience at age 70 and above, children below 1m of height, and for disabled person (to organize charity show once every six months), and half price for children below 1.4m of height. There is no accurate date stated when this program will be held, but this upcoming program is going to be held very soon since they are already spread the news in Baba Nyonya Museum official Facebook account. This program is one of the ways to attract people, especially the young generations to come and see about the uniqueness and specialties of Baba Nyonya’s culture in Malacca. Through this program, people can learn, see and experience more about this culture. Besides that, continuous preservation and conservation of the Baba and Nyonya Museum itself are one of their ways to protect the value of the culture so that it would not vanish in time. Figure 19: Dancing Performance
  • 17. 17 CONCLUSION In conclusion, we hope that the Baba and Nyonya Museum can be continuously well protected, preserved and conserved for the next future generations. We also hope that Malaysian people will be more interested and appreciated about this special and unique culture of Baba and Nyonya. We choose the Baba and Nyonya Heritage Museum as the main topic for this subject group assignment because we want to take a chance to learn more about our culture and history. Every culture has its own uniqueness and specialties. We realize that it is important to preserve our cultural heritage to show our own national identity so that we can differentiate between our own cultures with the other culture in another country. By the research that we have conducted, we found out that there are many benefits that our country can get through tourism industry. It will help in historic preservation to maintain its value so that the new generations can experience and appreciate more about our history. It is also can attract tourists, either within the country or outside the country, to visit and learn more about our history and culture, and at the same time generating income to the economy of local people and government revenues by imposing certain taxes. Lastly, we hope that the responsible authorities and organizations can make sure each of the heritage and historical places in Malaysia are fully conserved and preserved systematically. By that, the new future generations can have a chance to learn, to see and experience about our own history and cultural heritage.
  • 18. 18 REFERENCE 1. States of Malaysia | Top Tourist Attractions in Melaka | Tourism Malaysia. (n.d.). Retrieved May 11, 2015, from http://www.tourism.gov.my/en/my/places/states-of- malaysia/melaka#page1 2. Inskeep, E. (1). Tourism Planning: An Integrated and Sustainable Development Approach (p. 528 pages). 3. J. timothy, D., & W.boyd, S. (2003). Heritage Tourism. Pearson education limited. 4. The Baba & Nyonya Heritage Museum. (2011, October 15). Retrieved May 11, 2015, from http://amazingmelaka.com/2011/10/baba-nyonya-heritage-museum/ 5. Home - Baba & Nyonya Heritage Museum - Home of a Peranakan Family Since 1861. (n.d.). Retrieved June 11, 2015, from http://babanyonyamuseum.com/ 6. Baba Nyonya Newstalgia. (n.d.). Retrieved May 11, 2015, from https://www.facebook.com/pages/Baba-Nyonya-Newstalgia/199986586706628 7. Pinang Peranakan Mansion Home Page. (n.d.). Retrieved May 11, 2015, from http://www.pinangperanakanmansion.com.my/ 8. Tourism Malaysia (2015). Tourist Attraction Melaka. Retrieved May 05, 2015, from http://www.tourism.gov.my/eng/us/places/states-of-malaysia/melaka. 9. Edward, i. (1991). Tourism Planning: An Integrated and Sustainable Development Approach. Canada: John Wiley & Sons, Inc. 10. UNESCO (2015). Melaka and George Town, Historic Cities of the Straits of Malacca. Retrieved May 20, 2015, from http://whc.unesco.org/en/list/1223. 11. Baba Nyonya Museum (2015). Baba and Nyonya. Retrieved April 28, 2015, from http://babanyonyamuseum.com/. 12. UNESCO (2015). Tourism Life Cycle. Retrieved 02 June, 2015, from http://www.unesconigeriatve.org/teaching%20materials/ltm/leisure%20&%20tourism %20management/semester1/LTM111%20Leisure%20&%20Tourism%20Principles/w eek7.html
  • 19. 19 APPENDICES Entrance Hall Baba Nyonya Museum The Grand Reception Hall (THIA) The Grand Reception Hall (THIA) Dark Hall (THIA GELAP) Air Well ( Chim Che) The Baba Nyonya Heritage Museum