The strengths of the business may
include the following:
1. Qualified working force
2. Complete and new physical
3. Democratic leadership style
4. Motivated workers
5. Valuable intangible assets
The weaknesses of the business
may include the following:
1. Autocratic form of leadership
2. Demoralized employees
3. Poor and dilapidated equipment
4. Unskilled workers
5. Poor technological structures
The possible business
opportunities are as follows:
1. Innovative products introduced
to the market
2. Increasing the market share
because of market advantage
3. Providing services to new
4. New programs of the
The possible threats may include
1. Possible entry of competitors
2. Stiff government regulations
3. Higher interest rates
4. Entry of cheaper products
5. Unstable peace and order
6. Shift of customers taste and
Hinweis der Redaktion
SWOT Analysis is the popular tool to evaluate the internal environment.
Laid out with the internal factors on the top row and the external factors on the bottom row
The items on the left side of the table are more positive/favorable aspects, while the items on the top right are more concerning/negative elements
Strengths refer to the strong attributes or capabilities of the business that provide great advantage in exploiting the business opportunity.
Weaknesses are poor attributes or deficiencies that give disadvantages to the business. Both the strengths and weaknesses in the SWOT analysis are within the business environment and are thus within the control of the entrepreneur.
Internal factors that provide your relative advantage or disadvantage among other potential competitors
Opportunities are business situations in the form of products or services that must be exploited because of their potential in terms of profit and growth.
Threats are possible external events in the environment that may provide harm to the business.
Outside of your control; they are external to you or to your company; these are the things you explore either to exploit or avoid