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MIL_Week 17 (2)_MOTION MEDIA.pptx

  1. MOTION MEDIAAND INFORMATION By: Vince Marko Sano
  2. What is a Motion Media? is visual media that gives the appearance of a movement can be a collection of graphics, footage, videos. It is combined with audio, text and /or interactive content to create multimedia
  3. 2 Forms of Motion Media: 1. Informal- created by individuals often for personal use 2. Formal – created by professionals who follow industry standards in creating, editing and producing motion media
  4. Steps in Formal Production of Animations: Writing the Story Script is written and dialogue is recorded Animators sketch major scenes, inbetweeners fill in the gaps background music and background details are added drawings are rendered
  5. TYPES OF MOTION MEDIA
  6. ACCORDING TO FORMAT: ANIMATION – Animated GIFs(Graphic Interchange Format), Flash, Shockwave, Dynamic HMTL VIDEO FORMATS / VIDEO CODECS – MP4, DivX, MPG, 3GP,AVI, MKV,etc.
  7. ACCORDING TO PURPOSE:  Education  Entertainment  Advertising
  8. ACCORDING TO SOURCE:  Personal  Social Media  Media Companies
  9. ACCORDING TO AUDIENCE:  Private / Public  General / Directed
  10. CREDIBILITY OF MOTION MEDIA
  11. Determining the Credibility of Motion Media: Validity of Information Source Relationship of the Author to the event
  12. Technical Methods to Detect Fake/Tampered Video: 1. Smoothnessof theVideo- This is often detected when movements are not smooth; when action seems to jump from one position to another, as if some action was missing
  13. Technical Methods to Detect Fake/Tampered Video: 2.LightingCoverageMatches- One way to detect lighting matches is to look at the shadows; the source of light determines the size and direction of the shadow
  14. Technical Methods to Detect Fake/Tampered Video: 3.Scaleand SizeConsistent- scale refers to how the size of the objects in reference to one another are near the real thing.
  15. If the picture is reduced or enlarged by a certain percent then all of the objects should be resized by that percent. Objects that are far away are usually smaller than objects that are nearer.
  16. Advantages of Motion Media: It captures motion in a manner that can be viewed repeatedly It can show processes in detail and in sequence It enables learning with emotions
  17. Advantages of Motion Media: It can cut across different cultures and groups It allows scenes, history, events and phenomenon to be recreated
  18. Limitations of Motion Media: Compared to other forms of visual media the viewer cannot always interrupt the presentation. It is often times more costly than other forms of visual media. Other data may be presented best using still images. Examples are graphs, diagrams, maps. It is subject to misinterpretation
  19. ELEMENTS OF MOTION MEDIA
  20. Do you remember the different design principles and elements you learned in previous lessons on different media and information (text, visual, audio)? Can you identify them?
  21. Can you apply these design principles and elements to motion media and information? Why or why not?
  22. Elements of Motion Media: 1. Speed - Afast movement gives vigor and vitality, intensifying emotions. Aslow movement connotes lethargy, solemnity or sadness.
  23. Elements of Motion Media: 2. Direction - indicates a movement from one direction to another. It can also refer to the growing or shrinking of an object.
  24. Elements of Motion Media: 3. Timing- can be objective or subjective. Objective timing can be measured in minutes, seconds, days, etc. Subjective timing is psychological or felt.
  25. Timing can be used to clarify or intensify the message or the event. Using a pause can help time the events.
  26. Elements of Motion Media: 4. Transition – used to switch between scenes
  27. Elements of Motion Media: 5. Sound and Color – adds meaning to the motion
  28. Elements of Motion Media: 6. Blurring – In animation, blurring can provide the illusion of fast movement. In videos, it is often used to censor information for security or decency
  29. END