Entrepreneurship

1. Recognize and
Understand the Market

3. GETTING THE
INFORMATION

27. d.
a.
b.
c.
b.
a.
c.
d.
a.
b.

28. Watch and observe one business idea (product or service) being advertised
or promoted on television. Evaluate the segmenting methods used by the
producers of the product/service. Write your answers on the table below.
Brand Name Demographic
Segmentation
Geographic
Segmentation
Psychographic
Segmentation
Behavioral
Segmentation