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First 100 days
Strategies & Actions
ERSIN KOÇAL
ersinkocal@gmail.com
linkedin.com/in/ersinkocal
AGENDA
u Have A Plan – Process Guide
u Main 3 Phases
u Transition Framework
u First Week Plan
u Basics of Success
Prepare
(Before Start Date):
“Get informed”
Phase 1
(1-30 Days):
“Listen”
Phase 2
(31-60 Days):
“Discuss”
Phase 3
(61-100 Days):
“Perform”
Relationships within your sphere
of influence will direct the
success of your first 100 days on
the job – and beyond.
1. Connect with sphere of influence,
2. Enter role feeling prepared and confident,
3. Accomplish the “Priorities” (see. “Foundation for Success” slide) successfully using an
iterative, step-by-step process.
4. Strategize for long-term leadership success.
5. Get buy-in and constructive feedback to drive your initiatives.
Process will allow to…
Informal network
Sphere of
Influence
Informal network
External clients
Internal clients
Peers & HR
Team
You
Manager
Process Guide
3 phases after preparation stage
Phase 1
Phase 2
Phase 3
Determine 100 days’ priorities,
Get informed and make early assessments
Develop assumptions & conclusions
Test assumptions & conclusions
Start building STRATEGIC PLAN
Implement Quick Wins
Update progress on priorities
(1-30 days):
“Listen”
(31-60 days):
“Discuss”
(61-100 days):
“Perform”
First 30th day,
Next 30th day,
Getting action..!
Transition framework
People Culture
Product Customer
Process
Communi
cation
Transition framework
People Culture
People :
Know Boss; Company Expectations, Style, Feedback
Know Team; Roles, Skills, Structure
Know Partners,
Know Customer,
Network Across,
Identify the Influencers,
Build Trust and Credibility,
Build Strategic Relations,
Culture :
Each organization has got different culture,
Understand the culture and take steps,
Learn the hierarchies and structures,
Understand the things get done,
Ensure BDM role is in harmony with the common culture.
Transition framework
Product Customer
Product :
• Understand the current products, solutions, technology stack and their
evolution history
• Listen to the Team on “What Worked Well in The Past”
“What Went Wrong”
“What Need Change”
• Sync with cross-functions to align the expectations
Product Managers,
Sales Managers,
• Review the product features, architecture and design with teams,
• Facilitate brainstorming on products and solutions,
Customer :
• Get familiar with Market & Industry,
• Remember the jargons and target of the Market & Industry,
• Understand the customer segments and the Value Propositions,
• Explore opportunities to interact with a few customers.
Transition framework
Process
Communi
cation
Process :
• Understand existing systems and processes
• Strategic Planning,
• Project Initiation,
• Budget Planning,
• Resource Management,
• Product Release Strategy,
• Project Management,
• Change Management,
• Performance Management
Communication :
• Understand the current communication modes, methods
with in the organization,
• Communication requirements,
• Communicate the strategy clearly to the team and the stake holders,
First Week Plan
The plan of first week will be organize a
Perfect Plan;
• Process
• Products
• Tools
• Industry
				Sales	On-Boarding:	30,	60,	90	Day	Plan		
	 First	30	Days	 First	60	Days	 First	90	Days	
Process	
o Read	publically	available	guides	we’ve	
written	and/or	shared		
o Read	sales	books	that	the	sales	team	
tries	to	follow	and	adhere	to	
o Read	the	Sales	Playbook	to	
understand	our	sales	process	and	
activities	
o Have	1-on-1s	with	your	manager	to	
set	clear	goals	
o Shadow	a	peer	to	learn	best	
practices,	focus	on	basics	to	start	
with	
o Build	your	Territory	&	Account	Plan	
o Know	the	objections	we	hear	and	our	
qualifying	questions			
o Have	1-on-1s	with	your	manager	for	
pipeline	management	&	coaching	
o Understand	how	to	drive	a	sequence	
of	events	to	manage	the	sale	
o Understand	why	your	services	
differentiate	your	company	
o Learn	how	to	work	with	your	alliance	
partners		
o Start	learning	the	more	advanced	
activities	of	your	sales	process,	such	
as	doing	a	proof-of-concept	
o Know	 how	 we	 recognize	 a	 real	
opportunity	and	how	to	move	a	deal	
forward	
o Have	1-on-1s	with	your	
manager	for	Deal-Level	and	
Skills-Focused	coaching	
o Understand	your	forecast,	
how	to	manage	it,	and	how	
to	report	it		
o Create	a	plan	to	work	with	
partners	to	augment	your	
Territory	Plan	
o Know	how	your	company	
negotiates	(the	gives	and	
takes)	
o Learn	what	your	red	flags	
are	during	a	sale	
Products	
o Watch	product	and	customer	videos		
o Review	the	opening/introductory	
pitch	and	related	call	scripts	
o Review	horrible	follow-up	e-mails	and	
good	e-mail	tips	
o Review	and	practice	the	current	sales	
pitch	
	
o Master	the	sales	pitch	with	different	
personas	and	industries	
o Master	giving	an	overview	demo	
o Learn	additional	details	about	your	
solutions	
o Learn	the	price	list	and	your	
discounting	policies		
o Learn	the	add-on	business	
and	products	for	your	
company		
Tools	
o Start	with	the	basics	of	
Salesforce.com	and	similar	tools,	
focusing	on	the	fields	to	know	and	
how	to	use	it	
o Advance	to	some	“tricks	of	the	trade”	
from	peers	on	the	tools	they	use	
most	often	
o Customize	the	tools	so	they	
work	the	way	you	need	
them	to	work	
	
Industry	
o Understand	the	basic	concepts	of	the	
thing	you’re	selling	
o Understand	the	basic	concepts	of	the	
industries	you’re	selling	to	(or	specific	
job	functions	if	you’re	cross-industry)		
o Learn	how	to	run	an	efficient	and	
effective	sales	meeting	with	a	clear	
agenda,	goals	and	next-steps	
o Review	customer	case	studies	
o Join	industry-related	groups	
on	LinkedIn		
o Follow	and	read	influential	
industry-related	blogs	
	
Last	updated:	October	28,	2014	
Contact	Brian	Groth	with	questions:	
LinkedIn:	http://www.linkedin.com/in/bgroth/	
Twitter:		http://www.twitter.com/BrianGroth
Basics for Success
Prioritize this…
Become fully aware of, and integrated into, the corporate culture1
Understand the objectives for first 100 days2
Become proficient with operational tasks3
Complete a thoughtful analysis of team abilities and synergies4
Form a strong internal social network5
Champion corporate goals and strategy6
Produce an actionable long-term plan7
Implement quick-win initiatives8
Basics for Success
Prioritize this…
Become fully aware of, and integrated into,
the corporate culture
Because…
Learn the norms, so you can adapt or leverage them to
achieve or exceed targets.
1
Understand the objectives for your first 100
days
Goals, targets, or milestones provide focus and increase
productivity.
2
Become proficient with operational tasks Establish immediate credibility before tackling strategic
issues.
3
Complete a thoughtful analysis of team
abilities and synergies
Understand what resources you have and what you need to
succeed.
4
Form a strong internal social network People, not processes, get things done.5
Champion corporate goals and strategy Aligned with these6
Produce an actionable long-term plan Plans are testable with your team - random thoughts are not.7
Implement quick-win initiatives Show that what you can deliver.8
Leverage the first 100 days, Source: McLean & Company
Thank you for your interest…
Ersin KOÇAL
ersinkocal@gmail.com
linkedin.com/in/ersinkocal

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Ersin Kocal 1st_100days in a startup

  • 1. First 100 days Strategies & Actions ERSIN KOÇAL ersinkocal@gmail.com linkedin.com/in/ersinkocal
  • 2. AGENDA u Have A Plan – Process Guide u Main 3 Phases u Transition Framework u First Week Plan u Basics of Success
  • 3. Prepare (Before Start Date): “Get informed” Phase 1 (1-30 Days): “Listen” Phase 2 (31-60 Days): “Discuss” Phase 3 (61-100 Days): “Perform” Relationships within your sphere of influence will direct the success of your first 100 days on the job – and beyond. 1. Connect with sphere of influence, 2. Enter role feeling prepared and confident, 3. Accomplish the “Priorities” (see. “Foundation for Success” slide) successfully using an iterative, step-by-step process. 4. Strategize for long-term leadership success. 5. Get buy-in and constructive feedback to drive your initiatives. Process will allow to… Informal network Sphere of Influence Informal network External clients Internal clients Peers & HR Team You Manager Process Guide
  • 4. 3 phases after preparation stage Phase 1 Phase 2 Phase 3 Determine 100 days’ priorities, Get informed and make early assessments Develop assumptions & conclusions Test assumptions & conclusions Start building STRATEGIC PLAN Implement Quick Wins Update progress on priorities (1-30 days): “Listen” (31-60 days): “Discuss” (61-100 days): “Perform” First 30th day, Next 30th day, Getting action..!
  • 5. Transition framework People Culture Product Customer Process Communi cation
  • 6. Transition framework People Culture People : Know Boss; Company Expectations, Style, Feedback Know Team; Roles, Skills, Structure Know Partners, Know Customer, Network Across, Identify the Influencers, Build Trust and Credibility, Build Strategic Relations, Culture : Each organization has got different culture, Understand the culture and take steps, Learn the hierarchies and structures, Understand the things get done, Ensure BDM role is in harmony with the common culture.
  • 7. Transition framework Product Customer Product : • Understand the current products, solutions, technology stack and their evolution history • Listen to the Team on “What Worked Well in The Past” “What Went Wrong” “What Need Change” • Sync with cross-functions to align the expectations Product Managers, Sales Managers, • Review the product features, architecture and design with teams, • Facilitate brainstorming on products and solutions, Customer : • Get familiar with Market & Industry, • Remember the jargons and target of the Market & Industry, • Understand the customer segments and the Value Propositions, • Explore opportunities to interact with a few customers.
  • 8. Transition framework Process Communi cation Process : • Understand existing systems and processes • Strategic Planning, • Project Initiation, • Budget Planning, • Resource Management, • Product Release Strategy, • Project Management, • Change Management, • Performance Management Communication : • Understand the current communication modes, methods with in the organization, • Communication requirements, • Communicate the strategy clearly to the team and the stake holders,
  • 9. First Week Plan The plan of first week will be organize a Perfect Plan; • Process • Products • Tools • Industry Sales On-Boarding: 30, 60, 90 Day Plan First 30 Days First 60 Days First 90 Days Process o Read publically available guides we’ve written and/or shared o Read sales books that the sales team tries to follow and adhere to o Read the Sales Playbook to understand our sales process and activities o Have 1-on-1s with your manager to set clear goals o Shadow a peer to learn best practices, focus on basics to start with o Build your Territory & Account Plan o Know the objections we hear and our qualifying questions o Have 1-on-1s with your manager for pipeline management & coaching o Understand how to drive a sequence of events to manage the sale o Understand why your services differentiate your company o Learn how to work with your alliance partners o Start learning the more advanced activities of your sales process, such as doing a proof-of-concept o Know how we recognize a real opportunity and how to move a deal forward o Have 1-on-1s with your manager for Deal-Level and Skills-Focused coaching o Understand your forecast, how to manage it, and how to report it o Create a plan to work with partners to augment your Territory Plan o Know how your company negotiates (the gives and takes) o Learn what your red flags are during a sale Products o Watch product and customer videos o Review the opening/introductory pitch and related call scripts o Review horrible follow-up e-mails and good e-mail tips o Review and practice the current sales pitch o Master the sales pitch with different personas and industries o Master giving an overview demo o Learn additional details about your solutions o Learn the price list and your discounting policies o Learn the add-on business and products for your company Tools o Start with the basics of Salesforce.com and similar tools, focusing on the fields to know and how to use it o Advance to some “tricks of the trade” from peers on the tools they use most often o Customize the tools so they work the way you need them to work Industry o Understand the basic concepts of the thing you’re selling o Understand the basic concepts of the industries you’re selling to (or specific job functions if you’re cross-industry) o Learn how to run an efficient and effective sales meeting with a clear agenda, goals and next-steps o Review customer case studies o Join industry-related groups on LinkedIn o Follow and read influential industry-related blogs Last updated: October 28, 2014 Contact Brian Groth with questions: LinkedIn: http://www.linkedin.com/in/bgroth/ Twitter: http://www.twitter.com/BrianGroth
  • 10. Basics for Success Prioritize this… Become fully aware of, and integrated into, the corporate culture1 Understand the objectives for first 100 days2 Become proficient with operational tasks3 Complete a thoughtful analysis of team abilities and synergies4 Form a strong internal social network5 Champion corporate goals and strategy6 Produce an actionable long-term plan7 Implement quick-win initiatives8
  • 11. Basics for Success Prioritize this… Become fully aware of, and integrated into, the corporate culture Because… Learn the norms, so you can adapt or leverage them to achieve or exceed targets. 1 Understand the objectives for your first 100 days Goals, targets, or milestones provide focus and increase productivity. 2 Become proficient with operational tasks Establish immediate credibility before tackling strategic issues. 3 Complete a thoughtful analysis of team abilities and synergies Understand what resources you have and what you need to succeed. 4 Form a strong internal social network People, not processes, get things done.5 Champion corporate goals and strategy Aligned with these6 Produce an actionable long-term plan Plans are testable with your team - random thoughts are not.7 Implement quick-win initiatives Show that what you can deliver.8 Leverage the first 100 days, Source: McLean & Company
  • 12. Thank you for your interest… Ersin KOÇAL ersinkocal@gmail.com linkedin.com/in/ersinkocal