Women Edition: 5. World Automotive Conference

LADIES, WE INVITE YOU TO WAC
Existence of women in an industry is the thing that makes the
organization holistic and the work flawless. Recent studies on
gender diversity say that there is a positive correlation
between the presence of women in corporate leadership and
performance in a magnitude that is not small. Companies, that
understand that it is not a positive discrimination but an
indispensable necessity to achieve diversity, and reserve
seats for women from top to bottom positions, are the ones
which climb the ladder in competition more quickly.
Although women hold only 30% of the entry-level roles in
technology related positions, it is getting better by the day. As
for the automotive industry, women participation in European
Union in manufacture of motor vehicles, trailers and semi-
trailers is less than 25% while they are only about one fourth in
US automotive industry despite the astonishing fact that nearly two thirds (65%) of new car buyers are
women. Rates are almost the same in white-collar segment of Turkish automotive industry as well.
To welcome and thank for their existence in the World Automotive Conference 2018, we dedicate this
month’s WAC Bulletin to existing and future women participants of the industry.
To understand how women see and manage the industry’s transformation, how they adapt to the
changing world, and face challenges during the transition, we conducted interviews with some of the
ladies who will participate in WAC 2018 conference as speakers. Their perspective also showed us
that enormous change has only began and it has way to go within a fiercely competitive environment.
Hope you enjoy each of these valuable thoughts and insights,
Not all of the speakers were able to participate in the Bulletin and we will share their views in the
upcoming issues.
The inaugural World Automotive Conference 2018 proudly hosts global leaders of industry from all
over the world in October while we invite ladies to Women’ Breakfast to be held in October 5th at 8:00
a.m. Though we want to enjoy the conference with as much ladies as possible, we have limited
number of seats available for the breakfast, hence it will be first 50 ladies that register to WAC will be
able to gain a seat.
Hope to see you in breakfast,
Best regards,
Özlem Derici Şengül
WAC 2018 Research Consultant
2 World Automotive Conference

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Özlem Engindeniz
Mercedes-Benz Turk A.S
Global IT Solutions Delivery Center Turkey (SDC
Turkey) Director
All automotive producers are working on to
transform the vehicle into a software platform
What are the main advantages of integrating new age
technologies like artificial intelligence, IoT and/or smart
security in automotive industry?
Özlem Engindeniz: The concept of autonomous driving
cars are largely dependent on Internet of Things. This is
due to the reason that this technology could be enabled
only with the help of IoT. We can say that IoT will increase
the connectivity between vehicles and together with AI
solutions will further enhance the choices for buyers with
providing all information regarding their preferences while
buying and using the vehicle. I see these advantages
below -With the help of IoT, vehicles will get more
connected to the other stakeholders in the transportation
and so more usage- based services will be provided. We
see first products in insurance sector or aftersales business
- Linking your smart phones with your car will also enable
you to define, select and stop the services easily. All
automotive producers are working on to transform the
vehicle into a software platform
- Probably one of the biggest challenges of transportation
industry like passenger safety can be improved significantly
with the help of IoT and AI.
The risk with most cyber attacks is data loss.
What are the main security and privacy risks associated
with the advent of connected vehicles?
Özlem Engindeniz: The risk with most cyber attacks is data
loss. Connectivity is an increasingly common feature of
today’s cars, and as a result there are a lot of discussion
about the potential security risks. Many cars collect specific
data on the vehicle itself -- GPS coordinates, speed,
driver’s preferences and other key information. This data
originally is being used to help things like to prevent
accidents and delivers value added services, but is quickly
becoming a controversial aspect of the modern automotive
industry due to the sheer volume of data being collected
and the fact that almost all members of the vehicle’s supply
chain could benefit from accessing it. So in a very near
future data privacy regulations will focus on these services.
An attacker who achieves to penetrate either the car or
manufacturer network will be able to go after personally
identifiable information for identity theft, or directly go after
financial information on subscription car services
By 2020, industry analysts estimate that
nearly 250 million cars will be connected to
the Internet.
What is expecting us in automotive industry in the next
decade in terms of transforming the way you do business
with new technologies?
Özlem Engindeniz: Time is running and change is
inevitable. Every stakeholder in the automotive industry is
looking for a way to capitalize on recent advances in
technology like AI, Analytics and IoT.
By 2020, industry analysts estimate that nearly 250 million
cars will be connected to the Internet. With new vehicles
coming equipped with a host of smart sensors, embedded
connectivity applications, and big-data enhanced geo-
analytical capabilities, the industry is transforming from
automotive production to transportation industry which
serves driver specific multiple value added services. Like
Daimler, who listed its priorities as CASE: Connected,
Autonomous, Shared and Electricity. The first 3 are
services.

Autonomous driving receives the most attention, this is only one of many uses for artificial intelligence in the car industry.
Driver-Assist Features that assist the driver rely on AI-based features that are turning out vehicles with advanced safety
features. Automatic braking, collision avoidance systems, pedestrian and cyclists alerts, cross-traffic alerts, and intelligent
cruise controls are some of the lesser features being powered by AI and IOT. Through vehicle-to-vehicle (V2V)
technology, connected cars will have the ability to communicate with one another. V2V technology can reduce accidents
by helping each car to inform other vehicles around them of what they are doing.
In a very soon future, we will see cars as transportation service platforms which delivers multiple services not only
transporting the driver from one point to another, but also very personalized services like offering insurance, travel
bookings, entertainment options etc. We will also see various cooperation between automotive and software produces.
The borders between industries will become less clear.
Automatic braking, collision
avoidance systems, pedestrian and
cyclists alerts, cross-traffic alerts, and
intelligent cruise controls are some
of the lesser features being powered
by AI and IOT.

Ahu Serter
President of Fark Holding
Founder of Arya Women Investment Platform
Serial-entrepreneur, Investor, Strategist
What are the data monetization-driven business models
that will gain prominence in 2018 that you can give advice
for entrepreneurs?
Ahu Serter: DATA is the new raw material. Whoever makes
the most–value added products out of this valuable raw
material will win the data-monetization game.
According to our experiences, there is no secret sauce to
generate value from data, because the ability to collect so
much data has not existed before, and now that this ability
is increasing rapidly, the problem becomes, what to do with
this data. So it is a journey with no clear destination,
however only the ones who will start taking the journey will
find the right path.
4 years ago, Fplus Ventures started incubating a
connected car platform company, COMODIF, which today
became the main connected car platform to a major
telecom and a car manufacturers, for more customers in
the pipeline. When we first started the company, we were
aware the importance of data collection and formatting it in
a fashion to be used by drivers, however it took quite a
while to form the necessary alliances and the market need
for such a product.
We describe 3 main bottlenecks for a sustainable data
monetization-driven business model.
The most important component is describing direct and
indirect value proposition and finding mutual benefits of
each parties. After focusing to understand the customer
need, to communicate clearly is the key for a sustainable
strategy.
DATA is the new raw material.
AI and Machine Learning help to overcome complicated
data relations. The rise of data collection and analysis
automatization will be important in 2018 and the following
years. We will see SaaS solutions more frequently as they
will act like supportive tools for business to increase
their efficiency by analyzing the collected data and creating
insights more faster and accurate with the help of
improvements in machine learning. AI and Machine
Learning covers many industries including: Cybersecurity,
marketing, advertising, finance, banking, IoT, autonomous
driving, drones.
After focusing to understand the customer
need, to communicate clearly is the key for a
sustainable strategy.
Is it easier or more difficult to invest in automotive industry
considering the fact that technology or applications become
obsolete quite soon?
Ahu Serter: 90% of the new business in the next 10 years
in the automotive sector will come from non-auto related
suppliers. Therefore, investors coming from the automotive
sector should have the intention to transform their current
status as well and not act just as financial investors.
Connectivity and data democratization trend is radically
disrupting the automotive industry, and these are more
conservative than electronic and software business due to
the high quality requirements and safety standards. This
means high barriers to entry into this area.
The key aspect in investing in automotive industry is to
develop and integrate the disruptive technologies and
companies with qualified teams specialized in their area.
This process is highly expensive in terms of budget and
time and being very capital, engineering intensive area. As
a result the key success factor is working with proper
partners.
90% of the new business in the next 10 years
in the automotive sector will come from non-
auto related suppliers.

How has the extensive growth of disruptive technologies changed investor behavior? Conventional investment tools have
still got the lion’s share however do you see any out performance in private equity funds over the medium term? Are there
any innovative tools or derivatives in global financial markets with start-up company shares taken as underlying assets?
Ahu Serter: Disruptive technologies are arising and their success determined by the capital. They have raised during the
scale-up stage. Researches shows that at the end of 2017, global median size of investment increased in every stage
and reach all time records. The increase in invested capital will continue as we are living in an era of technological
breakthroughs. There is more and more private equity and VC firms dedicated to certain verticals because finding the
disruption requires in depth knowledge of the technology, business and talent in that area.
In Automotive and Mobility Sector, we started seeing many active VCs in the market. Car manufacturers and leading
automotive companies like Fark Holding, are building Corporate VC arms to lead their positions. We as Fark Holding have
founded F+ Ventures the first thematic CVC in Turkey with the focus on smart transportation. To understand and explore
the coming disruption in transportation. With F+ Ventures, we are searching investment opportunities on smart
transportation and backing A teams to be successful, while incubating our own ventures.
After focusing to understand the customer need, to communicate clearly is the key for a
sustainable strategy.

Demet Yavuz
Garanti Bank
Consumer Finance Unit Manager
How does extensive growth in automotive industry with the
advent of new technologies affected the way you do
business?
Demet Yavuz: Automotive sector has always been one of
the most critical sectors of Turkish economy. Having a
considerable capacity of production, automotive sector has
been the export leader in Turkey for years. As new
technologies have been adapted to production line,
importance of the sector has increased as well. Therefore,
any financial entity that claims to be a holistic service
provider couldn’t ignore such an important actor of Turkish
economy.
any financial entity that claims to be a holistic
service provider couldn’t ignore such an
important actor of Turkish economy.
As Garanti Bank, from the beginning, we have designed
integral financial solutions for the sector to support its
growth strategies both on commercial and also retail sides.
Yet, we decided to take this initiative one step further with
support of BBVA’s concentration on automotive business
and set up a specialized unit that is dedicated to the sector.
In September 2013, Department of Consumer Finance has
been established to provide financial solutions that are
unique to automotive sector by putting OEMs and dealers
into the center of the business model. For this purpose, we
established a structure that manages not only consumer
finance but also dealer finance with a holistic strategy.
Both with our head quarter and network teams, the basis of
our business model is to provide the most suitable products
and services to OEMs, dealers and also end customers
and their changing needs and expectations.
How does the consumer behavior change with the new
products and services which became available with the use
of new technologies?
Demet Yavuz: This might not be considered as a one way
influence but should be considered rather a chicken
– egg story. Utilization of new technologies in financial
sector provided a certain level of comfort and flexibility to
our customers such as mobile banking, automated loan
processes etc. Yet, digital solutions that we provide them
created a transformation effect on their consumption
habits. And their new habits started to trigger us to design
new business models as well. So this created a cycle of
transformation.
Extensive use of internet and the successor inventions
based on digital capabilities are shaping consumer habits
intensively. It is now possible to compare any car that you
want to know more about, is possible thanks to digital
marketplaces. You can experience cars via online
showrooms. You can check your credibility via online
lending tools.
As a result; customers no more prefer spending their
weekends by visiting showrooms to compare and get
information about features of the cars. Instead, they make
their decisions through watching YouTube videos that are
about technical features and user experiences of the car
easily on their tablets or smart phones. After they make
their decisions about purchase without leaving the comfort
of their sofa, they visit showrooms to see and test the car
and give the final decision.
In this accelerating transformation cycle; the process of
buying a car is getting more digitalized day by day.
According to a report published by McKinsey; whereas a
person who wants to buy a car in the recent past would
visit approximately at least 5 showrooms, now this number
is dropped until 1 in most of the countries.
the process of buying a car is getting more
digitalized day by day.

From a futuristic point of view what are the new consumer finance tools expected to be emerged over the medium term?
Demet Yavuz: There are two main dimensions of this question. First one is, conventional consumer finance models…
Both OEMs and financial solution providers had to respond to the changing preferences of consumers. The
transformation that started with online showrooms or basic loan application tools will inevitably evolve to a level that the
customer can complete the whole process digitally. Even today, there are actors in European market who provide end to
end digital lending solutions to customers with lean processes that puts customer experience in the first place.
The business model that brings dealers, financial institutions and end customers to the same platform works in four
simple steps. First of all, three-dimensional visuals of the vehicle are presented to the consumer with 360 ° VR
technology. Thanks to VR videos, even the test drive can be carried out digitally. Secondly, customer can easily reach the
vendor through the same platform and decides on the appropriate vehicle hardware package and price options.
Customers can bargain on the price without the necessity of face to face interaction. Once the price is agreed, the most
advantageous financing options are offered to the customer. In case a loan application is rejected by a financial
institution, different options are also provided. Completing the crediting process in the digital environment, the customer
can approve contracts digitally and track all transactions online. After the financing process is completed, the vehicle is
delivered to customer’s address. This is more or less what the future business model looks
like.
Car sharing and autonomous cars areWe as Garanti Bank have started to adapt our processes
making us to question “car ownership”to this changing world. On July, we will be launching the
Digital Auto Loan through distribution channels of Garanti concept.
Bank, such as Garanti.com.tr, Garanti Cep and Garanti
Internet. Thanks to this development, customers and non-
customers will be able to apply to the auto loan online, and will get the pre-approval result instantly. After submitting the
required information and documents to our branches or dealerships, their loan will be ready to buy the car they dream of.
Therefore, users considering buying a car would experience better service, as they will find solutions to questions in their
mind about how to finance the car.
The second dimension is that not only car purchase habits are changing but also whole transportation logic is being
evolved. Car sharing and autonomous cars are making us to question “car ownership” concept. In the future we will be
talking not only about consumer finance but also about transportation finance. Therefore, in the midterm we have to
design full package services to transportation finance as well.
After submitting the required information
and documents to our branches or
dealerships, their loan will be ready to buy
the car they dream of.

Bengi Pekmezoğlu
Omron
Marketing Communications Coordinator
What are the main advantages of integrating new age
technologies like artificial intelligence, IoT and/or smart
security in automotive industry and what is expecting us in
automotive industry in the next decade in terms of
transforming the way you do business with new
technologies?
Bengi Pekmezoğlu: When you focus on modern factories, it
can be in automotive industry as well, the more you try to
materialize manufacturing that does not rely on human
skills and experiences, the more the labor to configure
dedicated programs to run the machines become, requiring
engineers with expertise and experiences. Such modern
production lines can make products efficiently once they
start production, but the preparation for stable production
by the machines take a lot of time as they are programmed
in an advanced and complicated way. In addition, a change
of product types to manufacture or a problem with the
machines requires much time for adjustment.
This adjustment of machines is now a big obstacle to make
manufacturing easy for anyone. For future manufacturing,
innovation to reduce the adjustment elements is an
absolute requirement. We want machines to do their work
without teaching them everything to some degree. The key
is “autonomous machines” You just tell robots the goal, and
they will work accordingly. This is an ideal form of
autonomous machines.
If instructions to robots change from “How to do the work
specifically?” to “What is to be achieved for the work?”, the
number of elements to adjust in production lines will
dramatically decrease. Omron has been working on the
evolution from teaching “How” to teaching “What” utilizing
enhanced AI technologies based on line control
achievements and image analysis in the control devices
and FA system business for years.
Furthermore, our aim is to create factories that can
manufacture while robots collaborate among themselves
and humans by connecting controllers that activates the
robots. To do so, we are putting an emphasis on not only a
bird’s-eye view of the factories at high altitude but also a
closer view of the lines at an altitude of 10m so that we can
understand robots and controllers well, to observe the
factories with the concept “Sensing & Control + Think”.
For future manufacturing, innovation to reduce the
adjustment elements is an absolute requirement.

Monica Mikac
QEV Technologies
Chief Business Officer
Can you please introduce us the term “electromobility” and
its reverberations for the whole industry?
Monica Mikac: Electromobility is our present, companies
are developing many different electric powered drivetrains.
We can find many different concepts of electric vehicles on
the road, in the sea and even in the sky.
Where do you see the use of electrical vehicles in the next
10 years?
Monica Mikac: I think question will the future be electric or
gas powered is already answered, it is just a matter of time
for the change to happen. For example, in Norway electric
vehicles are already in such a number that they are almost
considered as mainstream. In the next 10 years I predict
that most of the cars on the road will be electric. But the
bigger change will happen with autonomous vehicles. This
will change the whole concept of mobility and automotive
industry we know today.
in Norway electric vehicles are already in
such a number that they are almost
considered as mainstream.
What are the most exciting solution, most scary solution
and most innovative solution you have confronted so far in
the area of electromobility?
Monica Mikac: For me the future of electromobility is not
scary but absolutely exciting. Electromobility gave the
opportunity for new, smaller companies to compete with big
players in the automotive industry because everybody was
starting from the same point. It’s exciting to see companies
like Rimac coming and beating other gas powered
supercars, I enjoy innovation of Aeromobil and could totally
imagine myself leaving in a house with a flying
Electromobility gave the opportunity for new,
smaller companies to compete with big
players in the automotive industry
car parked in my garage and I’m filled with joy when I know
QEV can change lives of many people in Philippines and
create green and healthy environment for people that don’t
even consider about electric vehicles because they think
it’s too expensive.
What are the main security concerns related to use of
wider range of electromobility?
Monica Mikac: Most of electric vehicles are also connected
vehicles and with connectivity there is an issue of hacking
into the car and controlling it. This will be one of the biggest
security challenges in the future. Industry is already
exploring how to use blockchain technology to prevent the
possibility of hacking into the car. I’m not sure if this is a
solution but it definitely sounds exciting.
Industry is already exploring how to use
blockchain technology to prevent the
possibility of hacking into the car.

Özlem Derici Şengül
Spinn Consulting
Economist, Founding Partner
How will evolving technology affect the labor market and
produtivity over the medium term? Might transformation
disrupt macro balances of industrial countries rather than
work for it?
Özlem Derici Şengül: Transition from agricultural society to
industrial has required sacrificies in the interim period but
the result has been more educated and skillful society that
created Industry 4.0 today. Now, new age technologies
require new skill sets and tools that adjustment will again
need some sacrifices for another step on the road to a new
era in industrialization. That would unfortunately be in the
form of unemployment and the world will inevitably see
high rates in unemployment rate especially in emerging
and underdeveloped markets. To prevent this from turning
into an economic meltdown over the medium term if not
short, countries need to immediately adjust their labor force
to the industry needs. This might be either in the form of
transforming their education system according to the
industry or to encourage countries for sharing know how
without intellectual hurting property rights. Speeding up that
kind of transformation would serve for productivity surge,
sustainable growth and increased wealth for societies that
adapt change as soon as possible.
countries need to immediately adjust their
labor force to the industry needs.
this is not a process that involves just
engineering or technical abilities.
How does automotive industry serve for financial
deepening?
Özlem Derici Şengül: As one of the leading sectors that
drive growth in Turkey, automotive industry constitute
some 3% of GDP, not accounting for its multiplier effect.
Around 80% of production in the industry is exported,
generating a significant stream of FX income for the
country. Hence, interlinkage with the banking system is
extremely high and contribute to the growth of both
automotive and financial sector. Besides, BIST listed
companies are also quite strong and attractive for both
domestic and foreign investors. Consumer finance industry
as another channel, is growing by the day, opening new
opportunities not only for industry participants but also for
new investors and high quality workforce. Ability to use
several functions in motor vehicles that cannot be dreamed
of a few years ago and accordingly evolving consumer
needs and demands are pushing the industry for creating
solutions as the need emerges. However, this is not a
process that involves just engineering or technical abilities.
Without financing, no new technology can survive; hence
both industries need to and will find creative financial tools
to meet the new era’s requirements.

Women Edition: 5. World Automotive Conference

Women Edition: 5. World Automotive Conference

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Women Edition: 5. World Automotive Conference