2. PELICAN ROUGE
SERVING GREAT TASTE
TO ALL SINCE 1863
BEAUTIFULLY BURGUNDIAN
Like our fellow Belgians, we believe that
coffee is one of the simplest pleasures in
life – to be enjoyed by everyone. Mastering
the art of great-tasting coffee has been in
our genes since 1863. We were among the
first to trade roasted coffee in Europe.
QUITE SIMPLY:
IT’S OUR RAISON D’ÊTRE.

3. 1863
OUR STORY GOES BAC
MORE THAN 150 YEARS.
In 1863, Joseph van Leckwyck and his
sons established a roastery in Antwerp
under the name Continentale Maatschappij
voor het Branden van Koffie (Continental
Society for Coffee Roasting).
They learnt the art of roasting. Under our
original brand name Roode Pelikaan they
created quality yet affordable coffee.
The traders-turned-roasters single
-handedly determined the course of the
coffee industry in Belgium. And beyond.

4. 2015
Today our brand is still synonymous
with a passion for great-tasting coffee.
Like Joseph, our ambition is to
serve great taste to all.
NO MATTER:
HOW. WHAT. WHERE. WHEN.

5. WHAT MAKES US
UNIQUE

6. OUR
CRAFTSMANSHIP
MAKING GREAT TASTE
OUR BRILLIANT BEANS
We know that flavour isn’t simply just
about the roast. Climate, soil, rainfall –
even altitude – all play a valuable role.
That’s why we travel from Central America
to the Far East to ethically source:
The freshest, highest-quality beans from
coffee plants cultivated with care.

7. COFFEE ROASTERS
EXTRAORDINAIRE
Coffee roasting is where craft and science
converge. It requires a precise combination
of temperature, time and air-flow.
Plus different degrees of roasting to release
the individual flavour characteristics.
Our state-of-the-art roastery is designed to
be flexible. This allows our expert craftsmen
to slow-roast beans at lower temperatures.
And create new flavours to respond
to our ever-changing market.

8. OUR
WORK
Ever since Pelican Rouge founder
Joseph van Leckwyck became an integral
innovator in the European industry,
we have been at the vanguard of
emerging trends.
That’s why we are continuously
developing new products and refining
our services, inspired by coffee
lovers all over Europe.

9. OUR PELICAN ROUGE RANGE OFFERS A WIDE SELECTION
OF COFFEES – FROM A LIGHT TO VERY DARK ROAST –
TAILORED TO LOCAL PREFERENCES.

10. OUR PREMIUM RANGE COMPRISES A FINE SELECTION
OF EXCLUSIVE SINGLE-ESTATE COFFEES, SIGNATURE
BLENDS AND INSTANT COFFEES.
Exquisitely designed by our expert blenders to cater to our cultured consumers
who expect a refined experience.

11. OUR
SELECTION
We also offer an extensive selection of fresh
coffee and instant drinks, all complemented
by our delicious creamers and toppings.

12. We have the ingredients and supplies
that culminate in – what we call –
‘A PERFECT SERVE’.
From paper cups to china.
In other words: the ultimate
coffee experience.

13. OUR PARTNERSHIPS
We are proud of our strategic partnerships – like with illy.
WE SHARE A PASSION FOR EXCELLENCE.
And bring the delight of a perfectly brewed illy
coffee to our clients across Europe.

14. OUR
INNOVATION
MAKING GREAT
TASTE AVAILABLE
TECHNOLOGY SAVANTS
Like Joseph in 1863, we are at the
cutting edge of innovation.
WHEN THE INDUSTRY EVOLVES
– SO DO WE.

15. CONTINUOUSLY INNOVATING
Our Research & Development teams are continuously engaged in creating and sourcing:
NEW PRODUCTS
State-of-the-art bean-to-cup machines
that serve fresh milk ...
NEW SERVICES
Optimising operational efficiency and
consumer experience via cloud technology
and touchscreen interfaces …
FOR EVERYWHERE
Homes to espresso bars;
petrol stations to universities;
boardrooms to factory floors.

16. OUR OFFER
YOUR
SOLUTION
We are the one-stop-shop for coffee
and coffee related products, cold
drinks and other snacks.
We know that one size doesn’t fit all.
That’s why we offer a personalized
solution and a wide portfolio of machines
so we can meet the demands
of all of our clients.

17. ENJOY THE
GREAT TASTE OF OUR COFFEE ...
AT WORK
OFFICE / RETAIL / INDUSTRIAL /
PUBLIC SECTOR
AT PLAY
HOTELS / RESTAURANTS / CAFÉS /
LEISURE
AT STUDY
SCHOOLS / COLLEGE AND UNIVERSITIES
AT HOME
RETAIL / CONVENIENCE STORE /
WHOLESALER
ON THE MOVE
TRAVEL / PETROL AND SERVICE
STATIONS

18. SERVING GREAT TASTE
OUR PEOPLE
Our people are at the heart of Pelican Rouge. Dedicated experts;
connoisseurs with a passion for coffee; ambassadors ready to serve
They know all about coffee. And how to provide a
professional, personal and distinctive service. They can help
us achieve our ambition of delivering great taste to all.

19. SERVING YOU
Our Account Managers help our clients
choose a personalised solution:
• The right coffee
• The right ingredients
• The right serve
THE RIGHT MACHINE
Our Engineers help our clients
quickly set up:
• Your coffee machine
• Set to recipe
• Training and maintanance
EVERY DAY
Our Operators manage the day-to-day
coffee business – on the road and
around-the-clock.
As dedicated personal hosts, they
check inventories, restock supplies,
ensure machines are fully-operational;
regularly cleaned; serviced.

21. TRAINING
We invest heavily in training for
our operators and technicians.
So they can enhance each
machine’s personality to
deliver the perfect serve
– each and every time.

22. OUR
FOOTPRINT
We recognise our responsibility to the environment
and local communities. That’s why we go to the ends
of the earth to find organic, fair and ethically sourced
beans grown by farmers we respect. And by consciously
choosing certified products, we ensure sustainably
for all our clients and future generations.
Our coffees are:
• Sourced from more than 20 countries around the world
• Approved by leading certification labels
• 50% already sustainable
• And we are striving for more.

23. At Pelican Rouge, we are engaged
in various sustainable initiates.
On a local level, we aim to integrate
sustainability into all our operations
– from waste management to
environmentally-friendly packaging –
enabling us to significantly reduce
our CO2 emissions and leave
a positive footprint.

24. PELICAN ROUGE GROUP
OUR GROUP AT A GLANCE
• A leading company for coffee solutions across Europe
• A heritage of more than 150 years
• A dedicated client-focused ambassador
network across 13 countries
• More than 8,5 million consumers start
their day with Pelican Rouge coffee
• In total we serve more than 2,5 billion cups of coffee,
and we are proud of that.

25. INSPIRED BY OUR PAST,
WE ARE READY FOR OUR FUTURE.
TO FULFIL OUR AMBITION OF DELIVERING
GREAT TASTE TO ALL
THANK YOU.