3. Who am I?
• Erin Supinka, real live college
student
• Rochester Institute of Technology,
Journalism, Digital Business
• Student Content Producer
• Lover of all things social
15. Why do I matter?
I’m part of who you’re trying to reach!
16.
17. “I don’t trust this.”
“It’s not that important.”
“Won’t last long.”
18. “I don’t trust this.”
“It’s not that important.”
“Won’t last long.”
Okay, we’ll bite. You do it.
19. “I don’t trust this.”
“It’s not that important.”
“Won’t last long.”
“You’re young/online/
have time.
Figure this out
ALL THE ACCOUNTS
20.
21.
22. Strategy Guide
• Explanations of platforms
• Best practices
• Pros and Cons of the platform
• Needs to be active!*
• By platform
• Stand alone sections
• Simple explanations, with
option or more info
• People do not like being told
what to do
42. Find your leaders
• Student Government
• Ambassadors
• Tour guides
• Peer Mentors
• Club/Organization Presidents
43.
44.
45.
46.
47. Things to Remember:
Strategy
• Keep it digestible
• Stand alone pieces if possible
• People don’t like being told
what to do
• Show them what is possible
48. Things to Remember:
Students
• Interact with us! Share our stuff
• Don’t just stop there, reach out to us and
develop a partnership.
• We are your network - your eyes and
ears all over campus
• Find your student leaders!