1. 88.1XFMPresents:
Whittakersparkafterdark

2. TheBreakfastClub
Withsam,stephandstan
ABitAboutUs:
Wearetauranga’shotteststudentstation.weplaythelatesttunesand
thebiggestpophitsfromthelikesoftaylorswift,zayn,justinbieber,
flumeandmore!weprovideourlistenerstheirdailydoseoflaughs,celeb
goss andupdatethemonthelatestinfashionfoodandsocialmedia
trends.wearefun,lightheartedandcheekylikeourlisteners!
X-tremeworkdays
WithFranklin
Boost:DriveHome
WithMon,EzraandJeram
XAfterParty
WithAysha
WhittakersParkAfterDarkPROMOTIONALPROPOSAL

3. Matty,24
MattyisanAssistantRetailStoreManager,hasa
Universitydegreeinbusinessbutissavingfora
yearoftravelbeforebeginninghiscareer. Any
leftoverearningsafterlivingcostsandsaving
goesonthelatestgadgets,ticketstogigsand
sportsevents.Healsobuysafewclothestoensure
helookssharpfortheladies.Mattylikestospend
hissparetimeplayingsocialfootyandcatching
upwithhismatesatthelocal.
Gemma,23
GemmaisinthethirdyearofherTeaching
degree.SheisanavidPinterest-erusingitfor
newfood-spo recipesandDIYprojectsto
beautifyherallgirlflat.Shelovestoshop;but
isbargainsavvy!Gemmaworksparttimeinan
afterschoolcare.Gemma’sincomegoesonop
shopping,socializingwiththegirlsover
cocktailsandcoffee,beautyproductsandthe
latestsuperfoods.
our audience:
Ourcoreaudienceis15-34.
butbeyondanagedemographicweareforallpeoplewitha
youthfulenergy.
Includingpeoplewhoarekeentokeepup
withthelatesttrendsinmusic,news,celebritiesandpopculture.
But…ifyouwantthespecifics:
17/32yearoldsgirlsandguys.
Coreatearly20’s.
StudentsandYoungProfessionals.
Positivepeoplewholovelifeanddontthemselvestooseriously.
StudentAssistantRetailStoreManager
WhittakersParkAfterDarkPROMOTIONALPROPOSAL

4. TheConcept:
XFMwouldlovetoworkcloselywithWhittaker's
andtheWhittakersDarkGhanabrandtocreatethe
WhittakersParkAfterDark.
Wewillachievethiswithacomprehensive campaignbuiltaround
thewhittakersparkafterdarkevent
thatwillinclude:
anon-aircompetitionandPromotion,
Streetsamplingactivity,Socialmediaengagement
Andtheonsiteeventforthepublictoenjoy
CourtesyofWhittaker's&88.1Xfm!
WhittakersParkAfterDarkPROMOTIONALPROPOSAL

5. WhatYouWillReceive:
On-AirPromotion
Anon-aircompetition runover
twoweekwithsupportingsocial
mediaposts,linersand
announceradlibs.
Three supportingtrailersplayed
onanhourlyrotation.
Wewillalsohaveyouonthe
WeatherandStreetteam
Sponsorship.
SamplingActivity
Streetsamplingofthe
Whittakers DarkGhana
Chocolatewithonehourof
activity atalloftauranga’s
summerhotspotswith
supportingsocialmediaposts
mondaytofriday aspartof
thepromotionalcampaign.
On-SitePromotion
Namingrightstothe
biggest movieevent
inthetauranga
region!
WhittakersParkAfterDarkPROMOTIONALPROPOSAL

6. On-Air
Promotion
BestSeatsInTheParkCompetition
WhittakersParkAfterDarkPROMOTIONALPROPOSAL

7. TheConcept:
WINTHEBESTSEATSINTHEPARK!
Whittakersisnotonlygivingthepublicagreat
nightoffreeentertainment.
They'realsoprovidinganexclusiveviewing
experiencefor10luckylisteners.
TheXfmBreakfastClubisgivingourlistenersthe
chancetoWinoneof10spotsforthemandafriend
inthewhittakersparkafterdarkviparea!
So,Howdotheywin?
Ourbreakfastteamwillplay10secondaudiobitesfromfamousmovie
scenesat8:30ameverydayandasklistenerstocallintowin.thefirst
callertocorrectlyidentifythemoviethesceneisfrom willwinaspot
forthemandafriendintheWhittakersviparea.
Andwhattheyactuallywin?
ThankstowhittakersourwinnerswillwinaplaceintheVipzonethat
boastsachocolatefountainfonduesettoshare,awaitertorunthem
freepopcornandhotbeveragesplustheirownwhittaker’sbranded
beanbagandMoviepackfeaturingamonth'ssupplyofWhittaker'sdark
ghanaChocolatetotakehome!
WhittakersParkAfterDarkPROMOTIONALPROPOSAL

8. TheSponsorship:
Tobackupourcomprehensivepromotionalcampaignand
reinforcebrandawarenessofthewhittakersDarkGhana
chocolatebrand.
Xfmwouldliketoofferyouexclusivebrandingrightsofthe
XFMWeatherbroadcasts.
Weplayweatherhourlyandourlistenerswillbetunedinto
findoutwhatthesummerdayhasinstoreforthem.
Notonlywillyouhavebrandingrightsoftheweather
sponsorship,Wewillalsoruna“howhottilmeltedthechoc”
gimmickfortheday'stemperatures.
On-AirAdLibsandliners
WEwillalsorunannouncer linersandmarketingtrailers
promotingthecompetition,samplingcampaignandonsite
eventthroughallofourshows.
Thismeansyourbrandwillbeshowcasedconstantlythroughout
the day-youwillliterallybethetalkofthetown!
WhittakersParkAfterDarkPROMOTIONALPROPOSAL

9. Sampling
Activity
WhittakersTastingStation
WhittakersParkAfterDarkPROMOTIONALPROPOSAL

10. TheConcept:
Sickofboringpromotionalcampaignsthatjust
involvegivingouttheproduct? Sure,freestuff
worksbutit'snotatalkingpoint.
wewanttocreateconversationabouttheDarkghana
brand!
Wewanttooffersomethingnew, somethingthat
willdemandattentionandstartsthose
conversations.
SohowcanXFMdothat?
Insteadofhandingout aproductthatwouldrealisticallygoin
2minutesandleavenointerestintherestofthehourssampling
wearegoingtodrawattentiontothemassesandprovidea
“taster’thatwilllastlongenoughforallinterestedtoenjoy!
TheWhittakerstastingStationconsistsofalargewhittaker’s
DarkGhanachocolatefountainand 500marshmallowskewers
(thankstoanexistingclient)wherethepublicwillgettoenjoy
atasteoftheproductandthefirst20onsitewillreceivea
complimentary2for1darkghanavoucher!
Ourteamwilltakethistastingstationacrossalloftaurangas
Summerhotspots!
WhittakersParkAfterDarkPROMOTIONALPROPOSAL

11. Papamoa
Main Beach
Mclaren
Falls
Tauranga
Waterfront
Pilot Bay Omokoroa
Point
Mount
Main
Beach
Papamoa
Domain
Maketu
Beach
Mount
Drury
Waimarino
Adventure
Park
WEEKONEACTIVITY
WEEKTWOACTIVITY
Monday Tuesday Wednesday Thursday Friday
Monday Tuesday Wednesday Thursday Friday
WhittakersParkAfterDarkPROMOTIONALPROPOSAL
SamplingLocationschedule:

12. Whittaker’sParkAfterDarkEvent
WhittakersParkAfterDarkPROMOTIONALPROPOSAL
On-site
Promotion

13. TheConcept:
Whittaker’sParkAfterDarkisafreeallageseventat
MountDruryParkforeveryonetoenjoy!
ItsanoutdoorMovieviewingwheretheycannot
onlyenjoythefreemoviebutgettotrythe
WhittakersDarkGhanaChocolateattheonsite
whittakerstastingstationANDenjoyafreeSausage
Sizzle andPopcornToo!
*popcorn,sausagesizzleandmarshmallowsthankstoanexistingclient.
WhittakersParkAfterDarkPROMOTIONALPROPOSAL

14. YourInvestment:
On-AirCompetitionrequirements:
APrizebudgetof$1000
WhittakersParkAfterDarkPROMOTIONALPROPOSAL
SamplingRequirements:
100xBlocksofWhittaker’sDarkGhana
Chocolate
200x2for1VouchersfortheWhittakersDark
GhanaChocolate.
On-siteRequirements:
AnOnsiteBudgetof$500

15. Promotionalagreement:
WhittakersParkAfterDarkPROMOTIONALPROPOSAL
OnBehalfofthepromotionsteamatXFM,Thankyoufortakingthetimetoconsiderthisproposal.
WebelievethisisagreatcomprehensivecampaignforyourbusinesswithfullcoveragethankstoOn-air,Socialmedia,samplingactivityandon-siteelements.
It’safantasticopportunitytoutilizethesummerseasontopushyourbrandawarenessthroughthegreaterTaurangaregion.
Ifthereisanyqueriesabout thecampaignpleasedonothesitatetocontactme.
Welookforwardtoworkingwithyou!
ERINNELSON
Promotionsmanager,XFMTauranga
ENelson@Xfm.co.nz
0223124521
Whittaker’sAgreetothepromotionandit’stermsandconditionsasoutlinedintheproposal.
Date:______________
Signed:_____________
Printedname:_________________

16. TermsandConditionsofpromotionalContract:
WhittakersParkAfterDarkPROMOTIONALPROPOSAL
XFMRadioreservestherightinitssolediscretiontoalteranypromotionalconceptsinordertobettertheexecution,toapproveallWhittakers’taglines,andtowithdrawfromanypromotionthat“mirrors”activityoccurringonacompeting
RadioStation/s.
Thecontentofthisproposalisavailabletopurchaseupto Whittaker’s(subjecttoconfirmationandavailability)andremains theintellectualpropertyofXFMRadio. Availabilityandvalidityoftheproposalpastthisdateisatthesole
discretionofXFMRadio.
Anydeviationtothecontentsofthisproposalincludingbutnotrestrictedto,stationchoiceormix,commerciallength,sponsorshiporpromotionalcontentwillnecessitatere-costingtoreflectthosealterationsandwillneedtobeapproved
bythestation.
Activityalignedwitha specific timezonewill be deliveredbythecorestationpersonality inthatgiventimezone. Intheeventthat thestationpersonality/sisunavailable, theactivitywillbedeliveredbytheAnnouncerfillingininthat
timezone.
Allcopypointersandlogosmustbereceived10workingdayspriortothepromotionalstartdate.
Allprizesmustbereceivedonstation(ifrelevant)aminimumof1weekpriortothepromotionalstartdate.Prizesforgiveawaysmustbereceivedonstationinfullpriortocommencementofpromotionalactivity.Stationsarenotrequiredto
provideanypromotionalvalueuntilsuchtime,noraretheyrequiredto‘makegood’onanypromotionalcomponentduetocopyrequirementsorproductdelay.
Promotionalairchecksandpostanalysiswillbeprovidedwithin10workingdaysofpromotionalenddateunlessotherwisearrangedbeforepromotionalstartdate.Whittaker’sisresponsibleforthedistributionofallprizesthatwillincur
couriercostsofover$50.
Acancellationfeeof100%ofthepromotionalfeeappliestoactivitycancelledwithin10workingdaysofthecommencementdate.Apostponementfeeof50%ofthepromotionalfeeappliestodateschangedby Whittaker’swithin15working
daysofthecommencementdate.
XFMRadioreservestherighttowithdraworsuspendactivityshouldcircumstancesoccurwiththepromotedcompanyand/orbrandwhichcouldresultincompromisedintegrityofeitherbrandasdeterminedbyXFMRadioinitssolediscretion
actingreasonably.Ifradiostation/sbreakformatduetocivilemergency,breakingnewsoranyunforeseencircumstances,compensationforlostactivityisatsolediscretionofXFMRadio. Thisproposalisreflectiveofpromotionaland
sponsorshipactivityonly,ifyourequireadvertisingschedulepleaseadviseyourAccountManagerwhowillfacilitateascheduleforanadditionalfee.
RESTRICTIONONUSEANDRIGHTS:
XFMownsallcopyright,trademark,servicemark,logoandanyotherrightsintheWorkincludingalltrademark,designandlogosincorporatedintheworkwhichremainsXFM’ssoleandexclusiveproperty. Whittaker’sislicensedtousethe
Workforaspecifictimeandinaspecifiedmanner.Nolicenseduserofthe workshallacquireanyrightsorinterestsintheworkincludinganydevelopments orvariationswhichmaybemadetotheWorkwithorwithoutXFM’sinput.Inthe
eventthatWhittaker’sisnolongerlicensedtousetheWork Whittaker’sshallreturnallmaterialassociatedwiththeWork.