10. Social Media: Field Operations How to volunteer Event announcements Where to get signs? Online avatars and banners GOTV Ask to: donate, volunteer, be part of online rapid response team.
16. Twitter: Advancing Issues Hashtags #MA2010 #P2 #41STvote #HCR #oilslick #electwomen Make things “retweetable” Reciprocity works
17. Social media alone is not enough Ohio U.S. Senate candidate Jennifer Brunner raised approx. $230,000 Rival Lee Fisher raised approx. $2,300,000
18. Social media can’t fix it all … Polls had Fisher at a 20-point win. Brunner closed it to a 10-point spread. But what were the compelling issues? Cultural barriers?
19. But social media certainly helps. To win you need: Money Name recognition; and a Compelling issue Social media helps with all three. Brown & Obama = only had compelling issues but used social media to spread the word and obtain the other two. Clark & Golnik = have compelling issues & are using social media well. As for Fisher …. I hope he has at least $300,000 of that $2.8 million dedicated to social media.
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21. Thank You! Diane K. Danielson Founder, Downtown Women’s Club VP of Business Development, Convengine Twitter: @Downtownwoman or @DKDpolitics