4.02.09 Teleclass Doing Your Best Marketing In The Worst Of Times

Alyssa Dver, CPM & CPMM Author, “No Time Marketing” Doing Your Best Marketing in the Worse of Times

Ms. Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Agenda ,[object Object],[object Object],[object Object],[object Object]

Sound familiar? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Modern Marketing 1 x 1 marketing LinkedIn Groups Second Life Affiliate Marketing Tipping Points Chasms Permission marketing Clickthroughs Mobile ads Flash demos Track backs SEO Twitter Facebook Blogs Opt in/Opt out Customer relationships Loyalty programs Virtual events Corporate responsibility Web video AdWords Landing pages Mavens YouTube

Misleading Marketing Measurements

Manic Marketing “ I should do marketing” I shouldn’t do marketing” “ I should do marketing” “ I should do marketing” I shouldn’t do marketing” I shouldn’t do marketing”

Today’s goal: calm, confident marketing

Marketing Definition ,[object Object],Marketing Objective: … profitably find prospects and then help them make efficient buying decisions.

The No Time Cure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Step 1: 30 Magic Questions – Your Marketing Inventory

Section 1: Your Prospects & Customers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Section 2: The Buying Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Section 3: Your Marketing Channels ,[object Object],[object Object],[object Object],[object Object],[object Object]

Section 4: Your Competition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Section 5: Your Market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Step 2: Obtaining the missing answers

Step 3 : D evelop powerful positioning and messaging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],A positioning statement says what you provide, why is it the best, who it benefits and how.

Messaging Exercises ,[object Object],[object Object],[object Object]

Step 4: Validate pricing ,[object Object],[object Object],[object Object],[object Object],[object Object]

Step 5: Acquire new leads push marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],* Require lead lists

Step 6: Foster leads pull marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tracking leads – relationship building & resource allocation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Step 7: Create a defendable marketing plan Present, don’t write!

Step 8: Refine plan over time ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Final thoughts [email_address] 508.881.5664 Twitter @notimemarketing www.NoTimeMarketing.com Book, eBook, templates, teleclasses Downtown Women’s Club discount = 10% off Use order code: DWC consulting, custom training, event speaking, promotional use for new prospects and loyal customers

4.02.09 Teleclass Doing Your Best Marketing In The Worst Of Times

4.02.09 Teleclass Doing Your Best Marketing In The Worst Of Times

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4.02.09 Teleclass Doing Your Best Marketing In The Worst Of Times